THE FIRST WEEK: ZOO NEW BEGINNINGS HAD MORE SPECTATORS THAN PROSTRENO - ScreenVoice.cz

The new series on TV Prima in the evening attracted more viewers than the number of viewers who watched Prostřeno at the same time last year.

The series ZOO Nové začátky, which Prima launched as a novelty of its evening broadcast from 6 January from 18:00-19:00, was watched by an average of 464 thousand viewers over 15 years old in the first week of its broadcast (6-10 January 2025), with a share of 15.8%. This is higher than the viewing figures for Prostřeno! at this time. In a year-on-year comparison with the second week of January 2024 (Mon-Fri), Prima improved its ratings and audience share between 18:00 and 19:00. This is according to official viewership data from ATO-Nielsen.

The broadcast slot from 18:00 to 19:00 on TV Prima in the weekdays of the second week of January increased viewership by 125,000 viewers compared to the comparable period a year earlier (15+). As a share of the audience, the share was more than 4 percentage points higher at this time (15+).

Prostřeno!" is airing an hour earlier in the new year than last year. Specifically, this is the time from 17:00 to 18:00 and has a higher audience share in the 15-54 and 18-69 audience groups than Policie v akci, which was broadcast at this time last year. In the 15+ group, weekday viewing of Spaced was down by a couple of thousand viewers in the second week of January, but the share of viewing remained the same.

Overall, Prima improved year-on-year in all major audience groups in the first days of the new year in the 17:00-19:00 window.

However, the new line-up of TV Prima's evening shows did not hurt rival TV Nova in the second week of January. The average audience for Ulice, which airs from 18:30 to 19:30 (with ZOO New Beginnings overlapping by only half), was 974,000 viewers aged 15+ in the second week of January, with a share of 30%. These are comparable figures to the same period a year ago.