THE GLOBAL TV GROUP GUIDELINE: LESSONS FOR ADVERTISING IN A RECESSION
5. 1. 20235. 1. 2023With that in mind, the Global TV Group has put together a collection of insights from international industry experts to help you navigate this uncertain time, and to ensure that the brand decisions you make today set you up for success tomorrow. Get expert advice from Mark Ritson, the Harvard Business Review, Kantar, WARC, Byron Sharp, Peter Field and more.
And the one thing they all agree on: The most important thing is to maintain a presence.
Download the desk here.
Source: theglobaltvgroup.com