A dozen nominations were received by Czech agencies McCann Prague, Leo Burnett and MSL at this year's Golden Drum competition.
This year's 30th edition of the Golden Drum festival, which takes place 9 and 10 October in Portorož, Slovenia, has released its shortlists. Among the Czech agencies, McCann Prague, which scores points with its work for Czech Association of Insurance Companies, and Leo Burnett with MSL with its work for Prague Pride and We Are Fair.
McCann Prague scores a total of 10 handcuffs on fire, including eight for its National Day Without Haste campaign for the Czech Association of Insurance Companies, in the categories of Live Experience, PR, Direct, Public & Community Relations, Media Insights & Audience, Events, Brand Strategy and Experience and Live Activation. The campaign, which aimed to encourage people to slow down in their lives and on the road, also used the Old Town Orloj to do so. There were two other two nominations - in the Cinematography and Casting categories - with the campaign "Addicts - Through Binge Watching to Prevention", which built on the six-part series to raise awareness of substance addiction and the effects of long-term drug use.
Agencies Leo Burnett and MSL received two nominations in the Business and Promotional Design and Creative Idea categories for their campaign "The Unforgivable Ring", which they developed for Prague Pride and We Are Fair.
Source: mediaguru.cz
