Thursday's TV broadcast dedicated to the inauguration of Czech president Peter Pavel reached over three million viewers 15+ on the Czech Television, TV Nova and CNN Prima News (reach indicator: 3.006 million). This is according to the official ATO-Nielsen Admosphere audience measurement data.
Most viewers sought out the inauguration itself, broadcast at 14:00, and the greeting of the newly elected president and his wife from the balcony.
According to Czech TV spokeswoman Karolina Blinkova, 2.28 million people over the age of 15 watched the broadcast of Czech Television (stations CT1 and CT24). On Thursday, CT24 became the second most-watched station in the country with a 16.3 percent share.
"The broadcast from Vladislav Hall with the oath of office and the president's speech was seen by 809,000 people, or 45 percent of all viewers at the television. The highlight of the afternoon broadcast was the salute of the presidential couple with the president's speech from the balcony. Over one million viewers (1.05 million with a 30 per cent share) missed the main news programme, Events. The evening's exclusive interview with President Peter Paul was watched by 865,000 viewers and the joint prayer and Te Deum by 470,000."
Blinková told ČTK.
The programmes on CNN Prima News dedicated to the inauguration, i.e. Special: The Inauguration of Peter Paul and 360 Special: Peter Paul at the Castle, broadcast from 9:00 to 16:45 and then from 20:20 to 24:00, reached 577,000 viewers over 15 years of age (reach indicator). Also, most viewers were in front of the TV screen from 14:00 to 16:00. Between 14:00 and 15:00, the station's share was 7.5 per cent. The most watched minutes of the inauguration day then reached nine per cent.
The programme on TV Nova dedicated to the inauguration was watched by an average of 204 000 viewers over the age of four. Overall, it reached 477,000 viewers who tuned in for at least three minutes. In live broadcasts running on TN Live and TV Nova on the internet, Thursday's inauguration recorded over 23 thousand views.
Source: mediaguru.cz
