THE STRONGEST GROUP IN APRIL WAS NOVA, IT ALSO HAD THE HIGHEST GROWTH

The Nova TV group posted the highest year-on-year growth in the TV market in April and also achieved the highest share.

The group with the highest share of the TV market this April was Nova. It achieved the highest shares not only in the universal 15+ audience group in daytime broadcasting, but also in the other crucial 15-54 and 18-69 audience categories in daytime and prime time broadcasting. This is according to official ATO-Nielsen audience measurement data.

The Nova Group also notched up the highest year-on-year increases in both all-day and prime-time in April. Česká televize finished second in the 15+ (all day) group, just ahead of third-placed Prima. However, CT's share decreased the most year-on-year of the six TV groups. In prime time, the share of Prima and Česká televize was the same in the 15+ group, while in the 15-54 and 18-69 audience categories Prima had a very slightly higher share in prime time than CT.

Among the other TV groups, Atmedia's representation continued to grow to 6.88% (18-69), thanks in part to the addition of Warner TV to its portfolio, which recorded a share of 0.5% in April. In contrast, the Barrandov group continued to decline.

Share of TV groups (%), full day, April 2024

Share of TV groups (%), prime-time, April 2024

Of the individual stations, Prima Krimi (+0.76 pp., valid for 15+, all day) and Prima Love (+0.61 pp.) posted the highest year-on-year increases in April, followed by Nova Gold (+0.53 pp.) and Nova Action (+0.37 pp.).

The most-watched TV programmes in April were Shadows in the Fog (CT1, 1.34m 15+ viewers), Specialists (Nova, 1.29m) and Televizni noviny (Nova, most-watched edition, 1.2m).

Source: mediaguru.cz