The first series of the psychological game show The Traitors appealed especially to a younger audience and brought Prima+ the most new subscribers of any show during the autumn.
The reality game The Traitors became the most successful autumn show of the Prima Group in acquiring new subscribers to the prima+ platform. "On prima+, it was the most popular show of the autumn season with all users. It was also the most successful in terms of the number of new subscribers. In this respect, The Traitors was the number one this year," Prima said in a press release on Monday.
In television broadcasts, The Traitors appealed mainly to younger audiences. In the 15-40 group, they were the most-watched regular show of the fall on commercial TV. The finale episode reached 34.36% share in that audience group (source: ATO-Nielsen).
The show received over 60 million impressions on TikTok, Instagram and Facebook. The The Traitors Instagram profile alone reached 1.5 million unique users, making it the most successful The Traitors Instagram profile in the world.
The finale of the first season was also watched by viewers in 22 CineStar cinemas in eight Czech cities. The interest in tickets was enormous and after the pre-sale started, the booking system went out of service for several hours. Even after increasing the capacity and adding more auditoriums, tickets were sold out to the last seat. In addition to the final episode, the audience was also treated to a live streamed debate with the creators and players from the hall in Prague's Andel.
Other promotional events, such as a guerrilla parade of hooded characters in the Prague metro that reached Wenceslas Square, or a special secret screening of the first episode for journalists and influencers in a church, also helped spread the word about the new format.
The filming of The Traitors took place for fourteen days straight with only one day off at Křivoklát Castle. The contestants adhered to strict rules that forbade them to socialize out of the view of the cameras. The first series was broadcast by TV Prima from 22 September, and a week earlier it was broadcast on Prima+. The group had already begun preparations for second series. Those interested in the roles of the faithful and traitors can currently apply for casting on the Prima Group website.
Source: mediaguru.cz
