Czech Television became the most watched domestic broadcaster for the fifth time in a row with an average audience share of 31.47% in all-day broadcasting in the 15+ audience group. Czech Television stations achieved the highest share in 2022 in this audience group and in prime time. This is shown by data from the official ATO-Nielsen Admosphere viewership measurement.
The Nova TV group continued to record the highest share in 2022 in the younger audience groups 15-54 and 15-69 in both daytime and prime time.
The Prima group posted the highest year-on-year increase in audience share last year. It was the second strongest in all-day 15+, recording the highest year-on-year increase of the key audience groups in this category.
In prime time, Atmedia's representation share also increased compared to 2021.
TV station development
Of the individual TV stations, it was the thematic stations of the Prima Group that improved the most. In particular CNN Prima News, which increased its share by 0.8 percentage points year-on-year to 1.75% (15+, all day). The youngest stations, Prima Show and Prima Star, also helped, while Prima Love and Prima Krimi increased their share.
The Nova group was also helped by the youngest of the channels, Nova Lady, as well as Nova Gold.
Among the Czech Television stations, CT2 did better year-on-year. The children's channel CT:D also strengthened in its audience group, while the cultural channel CT Art reached its second highest annual figure ever.
Television Seznam increased its share by almost 0.3 percentage points last year, surpassing its 1% share of viewership.
TV Nova remains the strongest TV station, followed by CT1 and TV Prima.
The most watched programmes in 2022 were the premiere Christmas fairy tale Krakonoš's Secret (CT1, 3.5 million viewers 15+), followed by the Christmas Eve fairy tale The Secret of the Old Bambitka 2 (CT1, 2.9 million viewers) and the series The Ninety (CT1, 2.3 million viewers).
Source: mediaguru.cz
