The latest Chart of the Month shows the strong relationship between TV exposures and search volume.
This chart shows how TV drives an instant impact and is a great platform for creating awareness and driving demand. Google Trends data can help us understand the impact that linear TV had for online property service Boomin by looking at the change in volume of people using Google to search for ‘Boomin’. We can see a strong correlation between TV exposures and search volume, with a huge growth in searches in the week their TV advertising launched.
Download the chart to learn more, and see more examples of TV powering Google search in the nickable deck, Google Trends and TV Exposures.
Source: thinkbox.tv
