What is attention these days and why is it important for TV advertisers? These questions are answered by a compilation of facts gathered from research conducted globally by The Global TV Group.
In today’s multi-tasking, digital age, attention in advertising has become a critical consideration for businesses seeking to connect with their target audiences.
Consumers are becoming increasingly selective about where they direct their focus, making it challenging for brands to capture and maintain attention.
As a result, many companies and brands now recognise the importance of attention as a new metric for success. The greater the attention brands can attract, the more likely they are to achieve their desired business outcomes. Because greater attention drives better business results.
With this in mind, The Global TV Group created a compilation of relevant research on the topic. The featured studies from Belgium, Australia, Italy and the United States examine the growing importance of the attention economy and the role that television plays in it.
The key finding? TV content has by far the highest attentive seconds. TV is the winning media when it comes to attention, with special mention going to BVOD content (NOTE: for the purposes of this report BVOD includes broadcaster streaming on all platforms in addition to set top box VOD).
We invite you to discover the insights first-hand and hope you find plenty of value in the collected research. The slide deck is available to download here.
Source: theglobaltvgroup.com
