Czech Television's stations returned to the position of the TV group with the highest share of viewership in the audience group over 15 years of age by a narrow margin. This is according to the official ATO-Nielsen measurement data for November 2023. The aggregate share of CT stations reached 28.48% throughout the day. However, compared to the same month last year, CT's share was 1.48 percentage points lower.
The position of the three strongest TV groups is balanced in full-day viewership of 15+. CT is followed by Prima (28.06%) and Nova (27.86%).
Year-on-year, the best performing group was Nova, which gained 0.75 percentage points and even one percentage point in the 15-54 group. At the same time, Nova remains strongest in the 15-54 and 15-69 audience groups, as well as in prime time in all critical categories.
Atmedia continued its growth in November, exceeding 6% share (6.26%) in the 15-69 group. Television Seznam also increased its share.
More on mediaguru.cz
Source: mediaguru.cz
