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VIEWERSHIP OF PAID VIDEOS INCREASED BY 700,000 USERS IN A YEAR

27. 11. 202427. 11. 2024
The group of people who watch paid videos on the Internet in the Czech Republic continues to expand. This year it is up by almost 700 thousand and represents 3.65 million people. Data from the Czech Statistical Office show that.

Shows on paid streaming channels such as Netflix or Max are watched by 42% of people over 16 in the Czech Republic this year, up seven percentage points from 2023. In total, there are 3.65 million people 16+ and a year-on-year increase of almost 700,000 people. This is according to updated data from the CSI and a study Use of ICT in households and among individuals.

The highest proportion of people watching paid video channels is in the age group 25-34 years (69%), followed by 16-24 years (65%). Among people of different educational backgrounds, the highest proportion was recorded among highly educated (60%).

Overall, according to the CSO, 76% of the Czech population over 16 years of age watches videos on the Internet (including freely accessible ones), which is 6.54 million people. Of those aged 16-24, 99% are watching.

Videos on social networks or the YouTube channel are watched by 68% of the population, which is 5.9 million people over the age of 16.

Less than a third (32%, i.e. 2.8 million people) report watching TV on the internet. Paid TV on the internet, e.g. in the form of iBroadcast CT or non-paid prima+, is used by 40% of people over 16 (3.5 million).

Source: mediaguru.cz
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