Voyo is not only number one in the Czech market in terms of local content. This campaign is the next step in unifying the brand identity in all regions.
"Voyo is growing fast, so we agreed that we needed to develop its global identity in order to unify the brand across all markets," explains Jakub Folauf, "head of brand marketing", adding: "After a long time, we were able to develop a pure brand campaign for Voyo. Personally, I am very happy about it. I believe that this is one of our best achievements and therefore it will soon be seen in other CME countries where we have Voyo."
The "Voyo grabs your attention" campaign highlights through imaginative spots that users will always find exactly what they want to watch on Voyo. It will grab their attention so that they won't want to look away, even when unexpected events happen around them, like a broken pool pump.
"We've chosen our communication mix carefully in the form of online advertising, outdoor campaigns, but of course there are also the eye-catching TV spots that are currently deployed on our stations. The aim is to show that Voyo understands the needs of its users and that it can offer the right content for everyone," says Andrej Slaninka, "digital brand manager".
Subscribers can use Voyo anywhere in the European Union. They can also download their favourite shows to the mobile app and watch them offline.
Voyo currently offers more than 700 Czech films, which is the largest offer on the market, as well as over 2,000 foreign titles and over 17,000 hours of entertainment. Subscribers have access to live broadcasts of TV Nova channels, including two sports channels - Nova Sport 1 and Nova Sport 2, and TV Markiza. The real pearl is the formats produced under the Voyo Original brand, the number of which is still growing. Now, for example, viewers can watch the five-part documentary Kauza Kramný (The Kramny Case) and soon they can look forward to the next sequel King of Šumava: Phantom of the Dark Region or the second series of the cheeky series Sex O'Clock.
Campaign card
Client: Voyo (Nova)
Agency: in-house
Chief Producer: David Cynk
Head of Creative: Jana Vavreková
Script: Karolína Vyšatová
Chief Director of Photography (DOP): Michal Bouška
Director: Martin Barták
Source: mam.cz
