The Championships, Wimbledon will continue to be shown on Warner Bros. Discovery’s (WBD) channels and platforms following a new long-term rights extension with The All England Lawn Tennis Club.
The deal was facilitated by IMG, The All England Lawn Tennis Club’s exclusive media rights representative.
Eurosport and Max will be the exclusive home of Wimbledon in 11 markets in Europe with every singles and doubles match, including qualifying, shown live and on-demand.
The broadcast partnership means Wimbledon will continue to be shown on Eurosport in Belgium, Bulgaria, Czech Republic, Finland, Hungary, Iceland, Netherlands, Norway, Romania, Slovakia and Sweden with streaming of every match on Max, the new streaming service that is progressively being rolled out across Europe.
Trojan Paillot, SVP Sports Rights Acquisitions and Syndications at Warner Bros. Discovery Sports Europe, said: “We’re pleased to extend our highly successful partnership with the All England Club beyond a decade which enables us to continue investing in our broadcast production to constantly innovate and find new and even more immersive ways to engage tennis fans with our live coverage and content offer.”
The new broadcast partnership also includes live television coverage of the singles finals on Eurosport for viewers in the UK as well as a daily highlights package. The BBC is the UK’s main rights holder.
Eurosport first produced multi-market coverage of Wimbledon in 2016.
Source: broadbandtvnews.com
