Nova's marketing director Jakub Strýček and head of brand marketing Jakub Folauf explain how the commercial broadcaster is strengthening its marketing, including how it is working with the Voyo brand.
In its 30th year of operation, TV Nova has upgraded its visual identity, including its logo. This was the culmination of roughly a year's work by the television's marketing team, which, moreover, Nova has virtually built up over the past three years. The new visuals - including the infinite loop symbol in the logo, which refers to the brand's first look in the 1990s - come after the commercial station rebooted its own original work, particularly with the relaunch of its pay streaming platform Voyo. So the two processes - both the creation and its outward promotion - are now matching pace.
The full interview is available here.
Source: mediar.cz
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