WINE BRANDS INCREASED THEIR ADVERTISING INVESTMENTS BY ALMOST 15% LAST YEAR

Compared to previous years, the wine category saw an increase in advertising investment in March last year, primarily in TV advertising.

The grape wine category saw a change in terms of advertising investment last year. Compared to previous years, it increased in March, mainly in TV advertising. Overall, investments were up 14.4% year-on-year. This is according to Ad Intel advertising monitoring.



The Ad Intel advertising monitoring by Nielsen obtains data through independent collection (TV, print, radio), declarations of the involved entities (OOH sector) and a combination of both approaches (internet).

Source: mediaguru.cz