Pořadatel: Ad Age

10/11
AD AGE NEXT: STREAMING

Mega-media mergers, sports on streaming, the measurement faceoff and buzzy, new ad-supported subscriptions. The digital entertainment world has been a flurry of ever-innovating change as more platforms enter the competitive streaming market—perhaps even brands themselves. Ad Age will host a state of the streaming industry to reflect the trends and future of the branch.

1/1
AD AGE WEBINAR: HOW MEDIA BUSINESSES CAN BREAK DOWN DATA SILOS TO DELIVER IMPACTFUL CUSTOMER EXPERIENCES

As competition for attention continues to intensify, media businesses must proactively deliver engaging customer experiences to attract, retain, and grow audiences. However, as a result of inadequate customer insights, many struggle to deliver on personalization and suffer from wasted marketing spend and churn. How to deal with it?

7/12
AD AGE NEXT

Disruptions including economic anxiety change how companies must approach consumers to win loyalty and build profitable brands. Ad Age Next: CMO will gather industry leaders in person for one-on-one conversations about strategies brands must take on various fronts to be best prepared for the new year.

15/3
BUILDING BRAND LOVE: DRIVE CONSUMER BEHAVIOR THROUGH PRODUCT LOYALTY

In this webcast, consumer engagement platform Fetch and General Mills, will explore how using incentivized offers provides impressive gains as central to your loyalty program. You’ll learn how General Mills built up its Good Rewards club, how it reached a million members and how it engaged with consumers with personalized, digital-first experiences and rewards that best meet their needs.

4/4
AD AGE: CREATOR SUMMIT

The Ad Age Creator Summit is for creatives, strategists and marketing leads looking to make their social budgets more effective, attract new and emerging talent for partnerships and understand how to better connect with audiences.

1/1
AD AGE: THE STATE OF TV ADVERTISING

Ad Age’s State of TV Advertising is a must-attend event for brand marketers, media buyers and tech companies looking to understand how changes in the TV industry will impact their decisions.

8/11
AD AGE BUSINESS OF BRANDS

AdAge regularly brings you inspiration and news from the field of brand management. This time on the topic: how the brand business is changing and what role marketing plays in it.

6/3
AD AGE GEN Z SUMMIT

Join Ad Age in person in March to discover what impacts Gen Z behavior and purchasing decisions.

6/2
AD AGE SUPER BOWL PLAYBOOK: THE STRATEGIES BEHIND THE 2024 COMMERCIALS

Join Ad Age on Feb. 6 to get a sneak peak of what will be the most talked about Big Game commercials, and go inside the process of creating these campaigns with brand leaders, agency executives and talent.

1/1
FROM HYPE TO REALITY: THE FUTURE OF AI IN MARKETING

Join this webcast to gain a comprehensive understanding of AI’s role in modern marketing. Plus, get an exclusive sneak peek TO unveil the exciting potential paths AI can take.