Pořadatel: Egta

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ONLINE TALK ON ADVERTISING IN RECESSION

During this online lecture, Peter Field focused on several issues about marketing in recession: Why do marketers need to continue to invest in brand advertising? What type of advertising works best under current circumstances? And how can brands defend their share and size their market opportunity?

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EGTA: INSPIRATION FROM US TV MARKET

What are the latest and biggest trends in the U.S. and how do European markets compare? What learnings influence strategic decision-making in 2023 and beyond?

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EGTA: MIM (Market Intelligence Meeting)

MIM is one of egta's annual physical events where directors and heads of research from sales houses gather for updates and discussions on media effectiveness, measurement, attribution and more. If your job is to prove the effectiveness of Total TV/audio, this is the place to be!

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EGTA EXPERT SERIES: ATTENTION

In this interview from Egta Expert Series, lets explore, How do we define attention, and why is the industry focussing on this now? How does television drive attention? Is there a call-to-action for the European advertising industry?

21/11
THE WORLD TV DAY

Every year, 21st  November is the day when ACT (Association of Commercial Television), egta (Association of TV and radio sales houses) and the Global TV Group celebrate the power of the television medium worldwide. Celebrate this day together with ACTV (Association of Commercial Television).