Pořadatel: ITV

1/1
RACE TO THE TOP HOW BRANDS SHOULD RESPOND TO THE COST OF LIVING CRISIS

When budgets are tight, what are the risks of cutting spend? How do you make the case for supporting a brand to your internal finance team? And if you are able to spend through a downturn, what message and tone is likely to resonate with consumers? 

Category: EVENTS, ON DEMAND, ONLINE WEBINAR
CONTRACTOR: ITV
Řečník: Chris Goldson, Grace Kite

8/2
HOW CAN YOUR BRAND BETTER CONNECT WITH OVER-55S?

Over-55s are a massive segment - they account for one-third (32%) of the UK population (source: ONS) and own the majority (60%) of the nation’s wealth (source: gov.uk). This segment accounts for 65% of TV impressions - yet many brands find it hard to get it right when it comes to advertising to over-55s.

Category: ARCHIVE
CONTRACTOR: ITV, SYSTEM 1