9/8
STAND BY YOUR AD: WHY CTV IS EVERY MARKETER’S ALLY IN GOOD TIMES AND BAD

Inflation is up. Spending is dropping. And now there’s growing talk of a marketer’s nightmare: a recession. When times get tough, brand marketing budgets are the first to go, and TV is often on the chopping block. But what if you didn’t have to turn your back on TV ads? What if they could prove… Continue reading STAND BY YOUR AD: WHY CTV IS EVERY MARKETER’S ALLY IN GOOD TIMES AND BAD


Category: ARCHIVE
CONTRACTOR: MNTN

27/2
THE RISE OF CTV IN MARKETING,” PRESENTED BY MNTN AND SMARTBRIEF

With its precise targeting capabilities, high engagement and cost-effective campaigns, connected TV advertising offers a compelling alternative to traditional advertising channels.


Category: ARCHIVE
CONTRACTOR: MNTN, SmartBrief

4/12
NAVIGATING THE CTV FRONTIER: AD SPENDING TRENDS TO WATCH IN 2025

In this Meet the Analyst Webinar, senior analyst Ross Benes will explore the key trends that will shape the TV and connected TV (CTV) landscape in 2025 and beyond.


Category: ARCHIVE
CONTRACTOR: eMarketer, MNTN