Pořadatel: Screenforce.de

24/5
SCREENFORCE DAY 2022

In the Kongresshaus Zurich, around 250 guests enjoyed the latest insights on TV and moving images together with the organisers, great TV experts and TV presenter Wolfram Kons. During an extensive lunch, the participants were finally able to network again.

24/5
THE STATE OF THE ATTENTION ECONOMY

The webinar The State of the Attention Economy with keynote speakers Karen Nelson-Field (Founder & CEO, Amplified Intelligence) and Florian Passlick (Associate Director & Senior Market Research Consultant, eye square).  Attention is becoming an increasingly important metric for advertisers to take into account. Karen explains how brands can apply attention to better measure their online advertising and better organize their… Continue reading THE STATE OF THE ATTENTION ECONOMY

27/10
SCREENFORCE FORUM: MARKETING IN TIME OF RECESSION

Consumer sentiment in Germany remains tense. What are the forecasts for the coming months and for many advertisers the all-important pre-Christmas period? What recommendations for action can be derived from this for brand communication? And in general: what might this look like in practice? The online webinar from the German Screenforce will give you a hint.

22/3
SCREENFORCE EXPERTEN FORUM

Dirk Ziems, Stefan Schönherr and Laura Graf will discuss with Malte Hildebrandt in the live stream on March 22, 2023 how attention is measured, how it can be meaningfully integrated into media planning and why visual attention is not everything.

17/10
SCREENFORCE ACADEMY

Controversial views and out-of-the-box thinking make the Screenforce Academy a platform for discussion and idea generation. Experts from the leading German total video marketing companies and their parent companies as well as external speakers provide practical insights in the form of keynotes, cases and talks - entertaining, accessible and interactive.

13/3
SCREENFORCE EXPERTENFORUM

This online edition of ScreenForce EXPERTEN FORUM will focus on media democracy and freedom of expression: How brands can take charge!