Pořadatel: SYSTEM 1

4/10
IPA EFFWORKS

System1 invites you to hear industry leading experts Peter Field, Dr. Karen Nelson-Field and Orlando Wood describe the “triple jeopardy” of attention facing advertisers, how it threatens advertisers’ ability to establish mental availability and therefore growth, and how we might overcome it. This live virtual event, in association with the IPA and WARC, is an… Continue reading IPA EFFWORKS

11/11
RITSON ON RECESSION” WEBINAR

Join Professor Mark Ritson and Jon Evans as they discuss ways to give your brand the best possible chance of being among the 9% that thrive following the recession

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EFFWORKS TRIPLE JEOPARDY OF ATTENTION

System1 invites you to hear industry leading experts Peter Field, Dr. Karen Nelson-Field and Orlando Wood describe the “triple jeopardy” of attention facing advertisers, how it threatens advertisers’ ability to establish mental availability and therefore growth, and how we might overcome it.

8/2
HOW CAN YOUR BRAND BETTER CONNECT WITH OVER-55S?

Over-55s are a massive segment - they account for one-third (32%) of the UK population (source: ONS) and own the majority (60%) of the nation’s wealth (source: gov.uk). This segment accounts for 65% of TV impressions - yet many brands find it hard to get it right when it comes to advertising to over-55s.

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SYSTEM 1: WISE UP – GETTING ADS RIGHT FOR OLDER VIEWERS

System1 and ITV’s “Wise Up!” webinar shares the latest research on age representation in advertising from the report of the same name.

20/4
SYSTEM 1: THE GIFT OF GREAT CHRISTMAS CREATIVE

Christmas may still be a long way off, but the time for thinking about seasonal creativity is slowly approaching. Wondering how brands can use their Christmas campaign to increase profits and drive market share growth?

17/5
SYSTEM 1: FEELING SEEN

Advertising is a uniquely powerful way for companies to tell authentic and engaging stories that celebrate people from different backgrounds. Today, more brands are looking to go beyond diversity and into inclusion and allyship, but what’s the best approach?   

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UNWRAP TIPS FOR A 5-STAR FESTIVE SEASON IN 2023.

What can we learn from the best of the best to make Christmas 2023 just as merry? Put on your coziest jumper and get in the festive spirit for our webinar unwrapping creative effectiveness best practices.

25/1
SYSTEM1: NATIONS FAVOURITE ADS 2023

Which ads are the brand-building heroes that captured the hearts of the UK public in 2023? Using System1’s Test Your Ad platform, we measured the emotional responses of consumers to predict the commercial impact of all the new TV creative that launched throughout the year.

12/2
HOW TO WIN SUPER BOWL

The Super Bowl kicks off on Sunday, February 11 and per System1 tradition, we’re analyzing every ad airing during the biggest game – and the most anticipated advertising event – of the year.

13/3
SYSTEM 1: RITSON ON AD EFFECTIVENESS

From budgeting to briefing to distinctive assets to creativity, this webinar will cover the keys to advertising success.

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SYSTEM1: THE GIFT OF GREAT CHRISTMAS CREATIVE

While it may be too early to put up the Christmas tree and decorations or start planning your gift lists and festive menus, it’s the perfect time to reflect on the Christmas campaigns.