Pořadatel: Thinkbox

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TV IN FOCUS: NEW TRENDS IN TV ADVERTISING

Matt Hill, Research & Planning Director, Thinkbox, looked at what’s happened to TV and video, why it’s happened, and what it means for the future. Who are the winners and losers? What of TikTok’s sudden emergence? Where is streaming going? And what does it all mean for video advertising?

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DELIVERING THE GOODS: FMCG BRANDS ON TV

FMCG businesses are experiencing a wide range of disruptive pressures and effective communications will have a critical role to play in successfully navigating the challenges and opportunities that come with this for marketers. Our event delivered the inside track, with the opportunity to learn from FMCG TV success stories; explore category benchmarks for effective advertising, and indulge in the creative driving these businesses.

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THE TV PLAYBOOK FOR ONLINE BUSINESSES

Thinkbox webinar shares learnings on the roles TV advertising plays, how this varies for different businesses and marketing objectives, and how the powerful combination of TV and search work together.

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ATTENTION IN CONTEXT’

What is attention, how does it work, how do you measure it (can you measure it?), and what do advertisers need to focus on in their media and creative to attract it?

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PLANNING MEDIA IN 2022

Thinkbox are heading to Manchester on Wednesday 21st September 9.30am-12.30pm, to take a deep dive into the TV planning landscape. We’ll be sharing the latest data on media consumption and marketing effectiveness; new research from Ipsos into the UK’s media interests and attitudes; plus, bringing you updates on the best ways to optimise your media… Continue reading PLANNING MEDIA IN 2022

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BVOD IN FOCUS: PLANNING FOR SUCCESS

Working together with Channel 4, ITV, and Sky, Thinkbox has undertaken a large-scale, multi-mode series of research studies with PwC and others to bring BVOD to life and answer the vital commercial questions.

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THINKBOX: NEW TRENDS IN TV

Thinkbox will be sharing the most up to date data, with in-depth analysis including how TV viewing is evolving, what CTV actually is, and how the business of TV is changing as streaming services open up to advertising.

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THINKBOX: CRACKING CREATIVITY

How can we improve ad creativity? Thinkbox to unveil new studies examining creativity from every angle

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THINKBOX: EARNING ATTENTION: VISION AND SOUND IN ADVERTISING

This event by Thinkbox will explore how attention really happens and offer new insights to breathe fresh life into the attention debate.

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THINKBOX IN SIGHT: NEW TRENDS IN TV

The TV opportunity is expanding further and faster than ever before for brands.