Pořadatel: thinkTV¨
26/5
THE EFFECTIVENESS EVOLUTION
Topic: The Evolution of Effectiveness: The ARC project Advertising is only worthwhile if it is effective – Peter Field recently declared a “Crisis in Creative Effectiveness” – but Dr. Grace Kite, Economist and Founder of Magic Numbers, says that while advertising effectiveness may have declined in the past, her new research indicates a considerable uptick in return… Continue reading THE EFFECTIVENESS EVOLUTION
Category: ARCHIVE
CONTRACTOR: thinkTV¨
1/1
THE IMPORTANCE OF BUSINESS DRIVERS
Driving business growth is challenging at the best of times. In the current climate, the stakes have been raised even further. Keen to understand how Australia’s top brands are connecting with consumers, ThinkTV and Sky News have joined forces to showcase the skills of Australia’s ‘Business Drivers’.
Category: EVENTS, ON DEMAND, ONLINE WEBINAR
CONTRACTOR: thinkTV¨
1/1
MEDIA OPTIMISATION: THE DIFFERENCE BETWEEN EFFICIENT AND EFFECTIVE ROI
In this exclusive research presentation, ThinkTV CEO Kim Portrate shares the results of a large-scale econometric modelling exercise that mapped media investment and business results for 60 brands. Find out the link between ROI and sales volume, how to optimise your media spend to drive sales growth and why scale matters to ROI.
Category: EVENTS, ON DEMAND, ONLINE WEBINAR
CONTRACTOR: thinkTV¨
20/7
INNATE INTELLIGENCE
Cognitive research shows that most decisions are made reflexively, based on automatic patterns ingrained in the brain. Those same patterns impact purchasing decisions – they induce either attraction or avoidance. Given that emotions drive our decisions, as marketers it’s critical we understand how to appeal to consumers’ innate intelligence in advertising in order to drive action. Join… Continue reading INNATE INTELLIGENCE
Category: ARCHIVE
CONTRACTOR: thinkTV¨
1/1
METRICS THAT MATTER: A CANADIAN BRAND LIFT STUDY
TV has been proven to drive a range of business results, from top-of-the funnel brand building to bottom funnel sales activations. In this study, we’ve tracked how TV advertising impacts a number of critical brand metrics, like Awareness, Consideration and Value. Powered by YouGov’s BrandIndex research, the study covers a variety of categories including QSR, Auto and Financial.
Category: EVENTS, ONLINE WEBINAR
CONTRACTOR: thinkTV¨
30/3
THE ILLUSION OF CHOICE
The Illusion of Choice identifies the 16 ½ most important psychological biases that everyone in business needs to be aware of today – and shows how any business can take advantage of these quirks to win customers, retain customers and sell more.
Category: ARCHIVE
CONTRACTOR: thinkTV¨
Řečník: Richard Shotton
6/4
THE ALCHEMY OF EFFECTIVENESS
Learn, what campaign elements drove the biggest business effects, and why Field continues to caution against short-termism.
Category: ARCHIVE
CONTRACTOR: thinkTV¨
Řečník: Peter Field
1/1
THINK TV: ILLUSION OF CHOICE BY RICHARD SHOTTON
Recording of a webinar with Richard Shotton on his new book Illusion of choice. What does the "EAST/EAST" method mean and what recommendations, backed by scientific evidence of human behaviour, does Richard Shotton give to marketers?
Category: EVENTS, ON DEMAND, ONLINE WEBINAR
CONTRACTOR: thinkTV¨
1/1
LES BINET: 5 KEYS TO MAXIMIZING PROFIT IN TOUGH TIMES
These are challenging times for marketers – over the past couple of years we’ve seen supply shortages and rising inflation, not to mention the aftershocks of the COVID pandemic. Budgets are under pressure given economic uncertainty. The good news is there are several key steps you can take to maximize your marketing budget – and your returns – and help demonstrate that advertising is an important tool in driving incremental profit.
Category: EVENTS, ONLINE WEBINAR
CONTRACTOR: ACA, thinkTV¨
1/1
AD NATION 2023
A new Canadian thinkTV study on public and industry perceptions of television and advertising. How do they differ and where can we find intersections?
Category: ON DEMAND, ONLINE WEBINAR
CONTRACTOR: Ipsos, thinkTV¨
21/2
THINK TV: BRAND MAGIC – THE POWERFUL COMBINATION OF CREATIVITY + TELEVISION
TV is renowned for its impressive ability to achieve reach and awareness in a short period of time, but to effectively build a brand, creativity makes all the difference.
Category: ARCHIVE
CONTRACTOR: thinkTV¨
1/1
THE ILLUSION OF CHOICE
Summarizing the tips reviewed in the webinar, Shotton advises marketers to follow the “EAST” method: Make it Easy, Make it Attractive, Make it Social, and Make it Timely.
Category: EVENTS, ON DEMAND, ONLINE WEBINAR
CONTRACTOR: thinkTV¨
Řečník: Richard Shotton
1/1
THINK TV: WHY TV IS STILL AT THE HEART OF EFFECTIVENESS
"Television has the unique ability to increase both sales, margin and profit." Says Peter Field in his talk Television is the foundation of effective advertising.
Category: ON DEMAND, ONLINE WEBINAR
CONTRACTOR: thinkTV¨
Řečník: Peter Field