Pořadatel: VAB

21/6
VAB MEASUREMENT INNOVATIONS SERIES Q2

Power of the Platform: Using ACR Data To Target and Quantify Audiences and Campaigns (30-min webinar) Tuesday, June 21st 2022 @ 8:00PM CEST

24/6
VAB MEASUREMENT INNOVATION SERIES Q2 – THE POWER OF CONNECTED TV ADVERTISING

MarketCast, a research, analytics, and data science leader, teamed with a CTV seller and a challenger brand in the online financial services space to measure the power and impact of targeted CTV ads. In this session, you will learn how MarketCast applied its innovative Smart TV measurement and marketing attribution solutions to connect the dots… Continue reading VAB MEASUREMENT INNOVATION SERIES Q2 – THE POWER OF CONNECTED TV ADVERTISING

1/1
ONLINE TALK ON THE HALO EFFECT OF TV

VAB conducted a comprehensive analysis of hundreds of brands (both DTC and non-DTC) that have used TV advertising as a way to move their business forward. The work shows the huge impact TV has on driving business results and growth according to the brand lifecycle.

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VAB: HOW TV ADVERTISING GROWS BRANDS

A look at how TV can turn brands into household names, drive website traffic, successfully launch new products, cast a positive halo effect on to other digital platforms and grow a brand’s share of market. This discussion will equip you with the data and insights needed to include TV in your marketing plan and how it can be used to effectively deliver upon your marketing KPIs.

14/11
VAB: WHY A ‘ONE AUDIENCE’ STRATEGY IS NOW AN ADVANCED ADVERTISING IMPERATIVE

VAB webinar will how an “one audience” strategy can help break down silos, simplify workflows and triage any areas where strategy may be breaking down.

12/6
VAB SPOTLIGHT SERIES

VAB's webinar series on various topics in the marketing and media environment, streaming, TV innovation, etc.