Pořadatel: WARC

4/10
IPA EFFWORKS

System1 invites you to hear industry leading experts Peter Field, Dr. Karen Nelson-Field and Orlando Wood describe the “triple jeopardy” of attention facing advertisers, how it threatens advertisers’ ability to establish mental availability and therefore growth, and how we might overcome it. This live virtual event, in association with the IPA and WARC, is an… Continue reading IPA EFFWORKS

11/10
WARC ANATOMY OF EFFECTIVENESS

Join WARC’s Imaad Ahmed, Head of WARC Advisory, EMEA on 11 October at 10:00 - 11:00 BST for a virtual session as part of EffWorks 2022, as we explore - through evidence, shifts and case studies - how should marketers adapt for a world coming out of a global pandemic, experiencing the impacts of war and cost of living crisis.

7/12
THE MARKETER’S TOOLKIT 2023: MARKETING IN A COST OF LIVING CRISIS

WARC has recently launched the Marketer’s Toolkit 2023: Global Trends Report. This is the first report as part of this year’s Marketer’s Toolkit, and provides marketers with a set of planning and decision-making tools for the year ahead. It identifies five key trends that will disrupt existing global marketing practices, and offers insights to help… Continue reading THE MARKETER’S TOOLKIT 2023: MARKETING IN A COST OF LIVING CRISIS

6/12
MARKETING IN A FRAGMENTED MEDIA LANDSCAPE

Register for the Marketer’s Toolkit 2023 webinars hosted by regional experts in EMEA, APAC and North America. Our hosts will take a closer look at some of the five key trends highlighted in the Global Trends Report, analyse the threats, opportunities and best strategies to help you navigate 2023.

15/8
EFFECTIVENESS PRINCIPLES FOR TV ADVERTISING

WARC's next webinar will focus on the principles of TV success. Using examples of real campaigns and facts from marketing effectiveness research, you will learn how to make effective TV advertising.

11/10
HOW BRAND AWARENESS DRIVES GREATER EFFECTIVENESS

Watch results from the latest study, brought by WARC, Perpetua and Tracksuit, which proved brand awareness drives greater effectiveness in performance marketing.