THE COOLEST VALENTINE’S DAY ADVERTISEMENTS: OUR FAVOURITE PICKS

14. 2. 2025 Valentine’s Day sparks lots of creative energy in the advertising world. And why not? It’s a prime chance to showcase sweet gestures, heartfelt stories, and sometimes a humorous spin on romance. Over the years, campaigns have ranged from tear-jerking mini-movies to eye-catching stunts—sometimes bold, sometimes subtle, but always trying to channel the spirit of Cupid’s… Continue reading THE COOLEST VALENTINE’S DAY ADVERTISEMENTS: OUR FAVOURITE PICKS

APPLE HAS INCREASED ITS BRAND VALUE AND REMAINS THE MOST VALUABLE

24. 1. 2025 Brand Finance has published an updated ranking of the world’s most valuable brands. Apple is once again the world’s most valuable brand. That’s according to a new ranking by Brand Finance. It estimates Apple’s brand value at $574.5 billion. The value of the second-ranked Microsoft reaches USD 461 billion, according to the ranking. It is… Continue reading APPLE HAS INCREASED ITS BRAND VALUE AND REMAINS THE MOST VALUABLE

STUDY UK: WHY BRANDS ARE FALLING SHORT WITH THEIR MEDIA STRATEGIES

15. 1. 2025 Leading brands are using an ineffective combination of media channels for their campaigns, a major new study has found, with many optimizing for reach instead of for brand metrics that will yield more impact. The study, from the University of Oxford’s Saïd Business School, concluded that current marketing practices are “far from optimal” and that… Continue reading STUDY UK: WHY BRANDS ARE FALLING SHORT WITH THEIR MEDIA STRATEGIES

WHY FMCG BRANDS LOOK TO TV

11. 1. 2025 Linear TV remains the bedrock of most FMCG media plans, accounting for an average 56% of spending compared to 35% across other sectors, according to a Thinkbox study. Background Earlier 2024, Profit Ability 2: the new business case for advertising, commissioned by TV industry body Thinkbox, analysed the profit generated by advertising at different stages… Continue reading WHY FMCG BRANDS LOOK TO TV

47 BRANDS ENTERED THE CZECH REPUBLIC LAST YEAR, MÜLLER PLANS TO ENTER THIS YEAR

8. 1. 2025 A record number of new brands entered the Czech retail market in 2024. This year, drugstores such as Müller and Wendy’s Woolworth are planning to enter the market. A total of 47 brands will enter the Czech market in 2024, according to a survey by Cushman & Wakefield, which has been tracking new entries for… Continue reading 47 BRANDS ENTERED THE CZECH REPUBLIC LAST YEAR, MÜLLER PLANS TO ENTER THIS YEAR

COCA-COLA BRINGS THE MAGIC OF CHRISTMAS AND CONTINUES THE WORLD NEEDS MORE SANTAS CAMPAIGN

5. 11. 2024 Coca-Cola continues its “The World Needs More Santas” campaign this year, inspiring kindness and generosity through small acts of kindness or unforgettable experiences at the Christmas truck roadshow, which this year will also offer visitors a glimpse of Lapland. Coca-Cola is once again celebrating the Christmas spirit of generosity and kindness this year. As part… Continue reading COCA-COLA BRINGS THE MAGIC OF CHRISTMAS AND CONTINUES THE WORLD NEEDS MORE SANTAS CAMPAIGN

T-MOBILE IS THE MOST VALUABLE EUROPEAN BRAND, ROLEX IS THE STRONGEST

18. 9. 2024 Brand Finance has compiled this year’s rankings for European brands. Deutsche Telekom is the highest value brand, Rolex is the strongest brand. For the second year in a row, Deutsche Telekom (T-Mobile) retained the top spot in the TOP 500 Most Valuable European Brands rankings compiled by Brand Finance. Its brand value increased by 13%… Continue reading T-MOBILE IS THE MOST VALUABLE EUROPEAN BRAND, ROLEX IS THE STRONGEST

THE MARVEL PHENOMENON: COMICS AND TV ADVERTISING IS A GREAT DUO

16. 9. 2024 The popularity of comic book characters makes it possible to create attractive and visually powerful ads, and brands and creative agencies are well aware of this. Which ones are successfully riding the Marvel wave with a comic book theme?

STAROPRAMEN IS THE FIRST BRAND TO USE VERTICAL INJECTION IN TV

3. 9. 2024 Staropramen will use vertical injection for its new campaign with Orlando Bloom. It launches from Tuesday 3 September. Pivovary Staropramen, which belongs to the international Molson Coors group, is the first brand to use the brand new format of vertical injection created and offered to advertisers by the Prima group. From Tuesday, 3 September, Prima will… Continue reading STAROPRAMEN IS THE FIRST BRAND TO USE VERTICAL INJECTION IN TV

ART IN ADVERTISING: A FEW TONES CAN CHANGE EVERYTHING. CLASSICAL MUSIC IS A TIME-PROVEN CHOICE

15. 8. 2024 Mozart and Wagner, Strauss or Vivaldi. In their desire to captivate the audience and evoke emotions, advertisers and the creative agencies they approach do not hesitate to draw on the proven history of music. Advertising without music is like heaven without stars. And why not capitalise on the fame of the oldest artists? Music and… Continue reading ART IN ADVERTISING: A FEW TONES CAN CHANGE EVERYTHING. CLASSICAL MUSIC IS A TIME-PROVEN CHOICE

UNDER THE FIVE OLYMPIC RINGS. GAME-CHANGING TV ADS

9. 8. 2024 Olympic history is full of memorable TV commercials. What do some of the most memorable ones look like?

ANDY WARHOL’S ADVERTISING REVOLUTION OR ART IN THE SERVICE OF ADVERTISING

7. 8. 2024 Artist, philanthropist, filmmaker, visionary. Andy Warhol, the pioneer of the art movement known as Pop Art, became a catalyst, changing the world’s perception of art and advertising forever thanks to his extraordinary flair for advertising. With his creative work for brands ranging from Converse to Estée Lauder, Calvin Klein, and Dior to Coca-Cola and Burger… Continue reading ANDY WARHOL’S ADVERTISING REVOLUTION OR ART IN THE SERVICE OF ADVERTISING

SIMPLY FRESH LAUNCHES ITS FIRST TV CAMPAIGN WITH A SUMMER COMPETITION

25. 7. 2024 Simply Fresh summer campaign includes the bagel and sandwich brand’s first ever spots created with WMC Grey. A major summer campaign for Orkla Foods’ bagel and sandwich brand Simply Fresh is running until August, coupled with a consumer competition to win a stylish Fiat 500 or vouchers for sportswear from Kilpi. For the first time… Continue reading SIMPLY FRESH LAUNCHES ITS FIRST TV CAMPAIGN WITH A SUMMER COMPETITION

OLYMPICS ADVERTISING: HOW TO STRIKE GOLD WITHOUT JUMPING THROUGH HOOPS

22. 7. 2024 The Olympics is a global phenomenon that captures the attention of audiences, brands and advertisers worldwide. With over three billion viewers tuning in for the 2020 Tokyo Games and similar numbers expected for the upcoming 2024 Paris Summer Olympics, brands have an exceptional opportunity to connect with a vast, diverse audience. What makes the Olympics… Continue reading OLYMPICS ADVERTISING: HOW TO STRIKE GOLD WITHOUT JUMPING THROUGH HOOPS

MAY THE FORCE BE WITH ADVERTISERS OR STAR WARS IN TV ADVERTISING

4. 5. 2024 International Star Wars Day, which is celebrated on 4 May, is irrefutable evidence of the worldwide enthusiasm, or craze, for the iconic Star Wars series. It is therefore quite understandable that the Star Wars theme was seized upon by marketers soon after its first cinema release. They unerringly sniffed out a great business opportunity. And… Continue reading MAY THE FORCE BE WITH ADVERTISERS OR STAR WARS IN TV ADVERTISING

MOVE OVER BUNNIES – ALDI’S CHOCOLATE DOG WINS EASTER

27. 3. 2024 Aldi revolutionised Christmas advertising – so what they do at Easter is more than usually interesting. Their Easter ad starring a loveable animated pup is another 5-Star winner for the supermarket brand, but it points up the differences between the two holidays, both in how the public see them and how brands approach them. Easter… Continue reading MOVE OVER BUNNIES – ALDI’S CHOCOLATE DOG WINS EASTER

THE RECIPE FOR THE MAGIC COCKTAIL FOR BRAND SUCCESS BY KAREN HOWE: BRILLIANT CREATIVE AND TELEVISION

26. 3. 2024 TV is the media channel of choice for top brands. One of the reasons is that it provides unrivalled access to consumers of all ages, including the elusive group of 18-34 year olds. Karen Howe, global award-winning creative director and member of the Cannes Lions advisory board, focused her brand magic webinar on some of… Continue reading THE RECIPE FOR THE MAGIC COCKTAIL FOR BRAND SUCCESS BY KAREN HOWE: BRILLIANT CREATIVE AND TELEVISION

AUTHORS OF EVERYDAY LIFE. ARE THE “ANONYMOUS” CREATORS OF TV ADS GETTING THE RECOGNITION THEY DESERVE?

28. 2. 2024 The word "author" automatically creates a kind of aura of uniqueness around itself. But what is it really like with authorship and auteurism in TV advertising? And which famous directors even signed some of the ads?