Category: CASE STUDIES
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M6 PUBLICITÉ INTRODUCES SUBTITLING SERVICE FOR LINEAR TV ADS FOR THE DEAF AND PEOPLE WITH HEARING LOSS

13. 9. 2023 To mark International Day of the Deaf on 23rd September, M6 Publicité stepped up its commitment to inclusion and accessibility by announcing the launch of its subtitling service on linear TV. The initiative aims to ensure that more TV ads are broadcast with subtitles for the deaf and people with hearing loss. While 5 to… Continue reading M6 PUBLICITÉ INTRODUCES SUBTITLING SERVICE FOR LINEAR TV ADS FOR THE DEAF AND PEOPLE WITH HEARING LOSS

DOVE US: WHAT DO YOUR HANDS MEAN TO YOU?

12. 7. 2023 Background Unilever is committed to increasing diversity and promoting more inclusive representation of people through its advertising. Dove’s Advanced Care Hand Wash campaign does just that & is an important step in its #unstereotype commitment. To launch Dove’s new hand wash, Dove wanted to reappraise the importance of their hands. It was the first time… Continue reading DOVE US: WHAT DO YOUR HANDS MEAN TO YOU?

EGTABITE 433: THE REALITY OF DEVELOPING AND OPERATING A SUCCESSFUL VOD PLATFORM IN A SMALL MARKET

23. 6. 2023 In the highly competitive world of video-on-demand (VOD) platforms, even broadcasters in smaller markets can achieve success. In this week’s egtabite, we look at how Switzerland’s CH Media went about developing their streaming platform oneplus, with Lovely Systems, an Austrian-based development firm playing a pivotal role as their central service provider. By prioritizing the customer… Continue reading EGTABITE 433: THE REALITY OF DEVELOPING AND OPERATING A SUCCESSFUL VOD PLATFORM IN A SMALL MARKET

EGTABITE 431: IGNITING A BRAND WITH ADSMART

9. 6. 2023 In this week’s egtabite we put the spotlight on an intriguing and successful ad campaign carried out for brand Homefire, a smokeless coal, fire log and firewood manufacturer and supplier that has been around for 30 years in the U.K. but had never advertised on TV before. From a consumer point of view, it existed… Continue reading EGTABITE 431: IGNITING A BRAND WITH ADSMART

EGTABITE 430: ITV’S SILENT AD BREAK AS PART OF THE DEAF AWARENESS WEEK

26. 5. 2023 In this week’s egtabite we explore an initiative carried out recently by ITV on the occasion of the Deaf Awareness Week, which included a special silent ad-break takeover. Well-loved by ITV’s audience and reaching millions of viewers every weekday, Loose Women has made its mark by providing a platform for women of all walks of… Continue reading EGTABITE 430: ITV’S SILENT AD BREAK AS PART OF THE DEAF AWARENESS WEEK

EGTABITE 428: BOOSTING BOOTS’ SALES WITH THE BEAUTY OF GREAT CONTENT

12. 5. 2023 In this week’s egtabite, we explore a creative campaign delivered by Ireland’s RTÉ in a unique content partnership with media agency Mediacom and renowned retailer Boots. The partnership aimed to create an integrated content collaboration that would make Boots a premier destination for beauty brands, by building on the platform of the TV beauty show… Continue reading EGTABITE 428: BOOSTING BOOTS’ SALES WITH THE BEAUTY OF GREAT CONTENT

EGTABITE 426: TV4 PLAY VS. SOCIAL MEDIA: MEASURING AD ATTENTION AND ENGAGEMENT

28. 4. 2023 In this week’s egtabite, we delve into an intriguing research study carried out by TV4, the largest commercial broadcaster in Sweden, which aimed to compare their digital channel TV4 Play and the linear TV channel TV4 with the social media platforms TikTok, Instagram, YouTube and Facebook, as well as local news sites. The goal of… Continue reading EGTABITE 426: TV4 PLAY VS. SOCIAL MEDIA: MEASURING AD ATTENTION AND ENGAGEMENT

EGTABITE 424: EMPOWERING MARKETERS WITH THE ITV RECOVERY BUDGET PLANNER TOOL

14. 4. 2023 In today’s world, marketers are facing a unique set of challenges. Economic downturns, evolving customer behaviour, and changes in technology are just a few of the factors that can impact a company’s bottom line. In such a scenario, marketers need to have access to data-driven insights that can help them make informed decisions. To address… Continue reading EGTABITE 424: EMPOWERING MARKETERS WITH THE ITV RECOVERY BUDGET PLANNER TOOL

EGTABITE 422: RMB’S BLUE SCREEN INITIATIVE FOR ECO-RESPONSIBLE ADVERTISING

31. 3. 2023 This week’s egtabite explores Blue Screen, a new advertising format by RMB in Belgium, the RTBF’s sales house. Launched in March, the Blue Screen initiative aims at giving greater visibility to eco-responsible companies, products and services by offering a privileged ad space (strong audiences and an innovative design) to those advertisers who fit the strict criteria laid out… Continue reading EGTABITE 422: RMB’S BLUE SCREEN INITIATIVE FOR ECO-RESPONSIBLE ADVERTISING

EGTABITE 420: HOW TF1 PUB IS INVENTING TOMORROW’S ADVERTISING IN THE METAVERSE

17. 3. 2023 In this week’s egtabite, we step into the metaverse with TF1 PUB, where the French sales house recently welcomed industry players to present its future strategy, aptly titled: “Let’s invent tomorrow’s advertising together”. In this era of multi-screen consumption and technological advances, advertising is experiencing its biggest revolution and TF1 PUB is committed to accelerating… Continue reading EGTABITE 420: HOW TF1 PUB IS INVENTING TOMORROW’S ADVERTISING IN THE METAVERSE

CLEARCAST: 5 THINGS YOU CAN DO NOW TO MAKE YOUR ADS MORE ACCESSIBLE

5. 3. 2023 Clearcast is known for clearing ads in the UK and helping brands advertise responsibly on TV and video platforms. They are committed to making TV ads more accessible as part of their ‘Ads for all’ campaign. Here, they offer 5 suggestions for brands and agencies to consider to make their campaigns more accessible. Source: egtaknowledgehub.com

EGTABITE 418: ATRESMEDIA’S PANTAIA PRODUCT HELPS BRANDS EXPAND THEIR REACH

3. 3. 2023 In this week’s egtabite we visit Spain and examine Atresmedia Publicidad’s ad product called Pantaia. First launched in 2022, the hybrid product debuted with 19 campaigns from 17 advertisers that efficiently wanted to increase the reach of linear TV campaigns. The Pantaia product removes barriers between linear and digital in a single offering, reaching all… Continue reading EGTABITE 418: ATRESMEDIA’S PANTAIA PRODUCT HELPS BRANDS EXPAND THEIR REACH

EGTABITE 415: NORMALISING SEXUAL WELLNESS PRODUCTS WITH A CANADIAN LOVE STORY

3. 2. 2023 In this week’s egtabite we visit Canada, where Rogers Sports & Media worked with the sexual wellness product brand Lovehoney to raise brand awareness and help normalise the product category. To do this effectively, Rogers had to account for the traditional taboo nature of the products and the restrictive Canadian media guidelines. It was also… Continue reading EGTABITE 415: NORMALISING SEXUAL WELLNESS PRODUCTS WITH A CANADIAN LOVE STORY

EGTABITE 413: IN SWITZERLAND, TV IS THE FLAGSHIP MEDIUM FOR ADVERTISING PERCEPTION

20. 1. 2023 A new study proving the efficiency of TV as an advertising medium is the topic of this week’s egtabite. When 1002 respondents in Switzerland were surveyed about the characteristics of different advertising vehicles, the results showed that out of all media, TV works best. Admeira’s study asked the respondent to name a brand advertisement they… Continue reading EGTABITE 413: IN SWITZERLAND, TV IS THE FLAGSHIP MEDIUM FOR ADVERTISING PERCEPTION

EGTABITE 411: PUBLITALIA ‘80’S AD CAMPAIGN TOOLS MEASURE THE AD EFFECTIVENESS CROSS-MEDIA

6. 1. 2023 In this week’s egtabite we introduce Publitalia ‘80’s Connected TV (CTV) advertising offer. We also dig deeper into how the sales house deploys attribution models to prove campaign effectiveness down to drive-to-store level data. Publitalia ‘80, the Mediaset Group’s sales house in Italy, first introduced its CTV offer in 2017, called ADD+. Brands were able… Continue reading EGTABITE 411: PUBLITALIA ‘80’S AD CAMPAIGN TOOLS MEASURE THE AD EFFECTIVENESS CROSS-MEDIA