CASE STUDIES
cooperation with

EGTABITE 402: HOW ITV BECAME BETTER TOGETHER

28. 10. 2022 “The secret of change is to focus all of your energy, not on fighting the old, but on building the new.” This week’s egtabite shows how ITV took Socrates’ quote to heart as it launched its new strategy based on a simple question: ‘What can we do better?’ In collaboration with the marketing consultancy AAR… Continue reading EGTABITE 402: HOW ITV BECAME BETTER TOGETHER

EGTABITE 400: DPG MEDIA’S ONE CONNECTED MEDIA ECOSYSTEM

14. 10. 2022 This week’s egtabite puts the spotlight on Belgian sales house DPG Media Advertising and its strategy to build a sustainable future for advertising – through a threefold approach: building an omnichannel video ecosystem, focusing on first-party data and promoting local impact. Fragmented media consumption Media consumption is happening everywhere and is more fragmented than ever.… Continue reading EGTABITE 400: DPG MEDIA’S ONE CONNECTED MEDIA ECOSYSTEM

EGTABITE 398: SEVEN.ONE MEDIA´S AWARD-WINNING WINE-COMMERCE

30. 9. 2022 In this week’s egtabite we introduce a creative project carried out by Seven.One Media in Germany, where the sales house made use of its full value chain to build a niche e-commerce brand. The German e-commerce market has been growing steadily over the years, and the appetite for buying wine online has been no exception.… Continue reading EGTABITE 398: SEVEN.ONE MEDIA´S AWARD-WINNING WINE-COMMERCE

EGTABITE 394: PRO PLUS’S TAILOR-MADE PRODUCT PLACEMENT OFFERING

2. 9. 2022 In this first egtabite after the summer break, we visit Slovenia, where broadcaster Pro Plus introduced a new offering to its portfolio, incorporating product placement and sponsorship tailored for an environment where strict rules apply to the format. As elsewhere, the media landscape and viewing habits are rapidly changing in Slovenia. While linear TV ratings… Continue reading EGTABITE 394: PRO PLUS’S TAILOR-MADE PRODUCT PLACEMENT OFFERING

EGTABITE 391: AN INTERVIEW WITH EGTA’S NEW PRESIDENT, WALTER ZINGGL

24. 6. 2022 As the summer months quickly approach and our series of egtabites takes a well-deserved break until September, we are happy to put the spotlight on egta’s newly-elected President. The Statutory session at egta’s CEOs & Top Execs’ Summit on 9-10 June, marked the transfer of egta’s presidency, with outgoing President Laurent Bliaut, Deputy General Director,… Continue reading EGTABITE 391: AN INTERVIEW WITH EGTA’S NEW PRESIDENT, WALTER ZINGGL

EGTABITE 389: DPG MEDIA ADVERTISING AND CAR BRAND KIA: A 100% DATA-DRIVEN STRATEGY

9. 6. 2022 How to rebrand, focus on innovation and sustainability, and roll out a campaign that maximises reach within a niche target group? In 2021, car brand Kia challenged sales house DPG Media Advertising and Havas Media in Belgium to roll out a campaign based on these KPIs. DPG Media Advertising and Havas Media took up the… Continue reading EGTABITE 389: DPG MEDIA ADVERTISING AND CAR BRAND KIA: A 100% DATA-DRIVEN STRATEGY

EGTABITE 386 – INSPIRATION BY EGTA AND GLOBAL TV GROUP

23. 5. 2022 In this week’s egtabite, we focus on the issues of inclusion and accessibility, taking a closer look at how TV advertising can be made accessible to the blind or visually-impaired through the provision of audio description (AD) services. By showcasing the progress that has already been made in facilitating AD services, this egtabite is a call to… Continue reading EGTABITE 386 – INSPIRATION BY EGTA AND GLOBAL TV GROUP

EGTABITE 383: THINKTV AUSTRALIA LAUNCHES MEDIA ENGINE, A FREE PLANNING TOOL FOR BRANDS

29. 4. 2022 In this week’s egtabite we look under the hood of ThinkTV Australia’s latest product, the Media Engine. The free planning tool empowers marketers to create better briefs by outlining the optimal media splits to generate revenue. “Great results come from great campaigns and great campaigns begin with great briefs. The Media Engine will help you… Continue reading EGTABITE 383: THINKTV AUSTRALIA LAUNCHES MEDIA ENGINE, A FREE PLANNING TOOL FOR BRANDS

EGTABITE 381: FRANCETV PUBLICITÉ SUPPORTS E-COMMERCE WITH TIME TO SHOP

15. 4. 2022 This week’s egtabite puts the spotlight on an innovative new offering, launched by French sales house FranceTV Publicité to revolutionise the shopping experience and support the development of e-commerce: Time To Shop. The Time to Shop offering allows e-retailers to combine tools such as enhanced pre-rolls, e-buyers data segments, QR codes and more to get… Continue reading EGTABITE 381: FRANCETV PUBLICITÉ SUPPORTS E-COMMERCE WITH TIME TO SHOP

EGTABITE 379: IP ÖSTERREICH’S GREEN FRAME PROMOTES SUSTAINABLE PRODUCTS ON THE BIG SCREEN

1. 4. 2022 In this week’s egtabite we introduce an inspiring advertising format developed by IP Österreich, the Austrian cross-media sales house of RTL Germany. As the important topic of environmental protection and sustainability has reached the mass market, the sales house created the so-called Green Frame to promote and spread sustainable solutions even faster. The Green Frame… Continue reading EGTABITE 379: IP ÖSTERREICH’S GREEN FRAME PROMOTES SUSTAINABLE PRODUCTS ON THE BIG SCREEN

EGTABITE 375: RMB AND ATV – AN EFFECTIVE TOOL FOR INCREMENTAL REACH

4. 3. 2022 In this week’s egtabite we take a closer look at an Addressable TV (ATV) campaign in Belgium, recently carried out by RMB in collaboration with telco operator Proximus, advertising agency Dentsu and its client Upfield. Addressable TV, which was launched in 2020 in French-speaking Belgium thanks to a partnership between RMB and Proximus, has already… Continue reading EGTABITE 375: RMB AND ATV – AN EFFECTIVE TOOL FOR INCREMENTAL REACH

EGTABITE 373: ITALIANS ARE MORE WILLING TO BUY A PRODUCT IF PROMOTED IN AN INCLUSIVE SPOT

18. 2. 2022

EGTABITE 371: MAXIMISING REACH THROUGH ADDRESSABLE TV

4. 2. 2022 Maximising reach through Addressable TV In this egtabite we head to France, where TF1 PUB teamed up with Orange France, a telco operator, to harness the power of Addressable TV (ATV) by specifically targeting the famously hard-to-reach viewers who don’t regularly watch TV. A study conducted by TF1 PUB demonstrates the potential that ATV has… Continue reading EGTABITE 371: MAXIMISING REACH THROUGH ADDRESSABLE TV

EGTABITE 369: FLEX KITCHEN, A DIGITAL COMEDY COOKING SERIES BY CHANNEL 4 AND HEINZ

21. 1. 2022 This week’s egtabite focuses on a creative and comedic new format, recently launched by Channel 4 in collaboration with Heinz, named Flex Kitchen. The brand-new, short-form comedy series across Channel 4’s social and digital channels, represents the UK broadcaster’s push into social branded content, supported with the launch of 4Studio in 2020. A social-first branded… Continue reading EGTABITE 369: FLEX KITCHEN, A DIGITAL COMEDY COOKING SERIES BY CHANNEL 4 AND HEINZ

EGTABITE 367: GOLDBACH’S SURVEY REVEALS HOW AD PEOPLE INCORRECTLY ESTIMATE MEDIA USAGE

7. 1. 2022 In this first egtabite of the year, we go to Switzerland, where Goldbach Media and the Electronic Media Interest Group (IGEM) recently conducted a study in cooperation with WEMF AG für Werbemedienforschung in which they compared the media usage of marketing and media professionals (‘ad people’) with that of the general population. The purpose was… Continue reading EGTABITE 367: GOLDBACH’S SURVEY REVEALS HOW AD PEOPLE INCORRECTLY ESTIMATE MEDIA USAGE