CASE STUDIES
cooperation with 
The Association of Commercial Television is a member of egta and The Global TV Group. The partnership with egta provides exclusive access to the unique egta knowledge hub library. This enables AKTV to publish selected case studies from the world of television and media translated into Czech on its website ScreenVoice.cz. The studies deal with current topics such as the latest advertising technologies and formats, audience measurement or examples of innovative advertising strategies.
The egta knowledge hub database., from whose extensive library of research, case studies and podcasts AKTV draws, is a rich source of news on the latest trends, challenges and best practices in the media environment. It is an inspiration to the broader advertising community and bears a significant share of its success.
Stay up-to-date and stay ahead of the curve in today's ever-evolving, ever-changing world of media, advertising, television and total video.
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EGTABITE 381: FRANCETV PUBLICITÉ SUPPORTS E-COMMERCE WITH TIME TO SHOP
15. 4. 2022 This week’s egtabite puts the spotlight on an innovative new offering, launched by French sales house FranceTV Publicité to revolutionise the shopping experience and support the development of e-commerce: Time To Shop. The Time to Shop offering allows e-retailers to combine tools such as enhanced pre-rolls, e-buyers data segments, QR codes and more to get… Continue reading EGTABITE 381: FRANCETV PUBLICITÉ SUPPORTS E-COMMERCE WITH TIME TO SHOP
EGTABITE 379: IP ÖSTERREICH’S GREEN FRAME PROMOTES SUSTAINABLE PRODUCTS ON THE BIG SCREEN
1. 4. 2022 In this week’s egtabite we introduce an inspiring advertising format developed by IP Österreich, the Austrian cross-media sales house of RTL Germany. As the important topic of environmental protection and sustainability has reached the mass market, the sales house created the so-called Green Frame to promote and spread sustainable solutions even faster. The Green Frame… Continue reading EGTABITE 379: IP ÖSTERREICH’S GREEN FRAME PROMOTES SUSTAINABLE PRODUCTS ON THE BIG SCREEN
EGTABITE 375: RMB AND ATV – AN EFFECTIVE TOOL FOR INCREMENTAL REACH
4. 3. 2022 In this week’s egtabite we take a closer look at an Addressable TV (ATV) campaign in Belgium, recently carried out by RMB in collaboration with telco operator Proximus, advertising agency Dentsu and its client Upfield. Addressable TV, which was launched in 2020 in French-speaking Belgium thanks to a partnership between RMB and Proximus, has already… Continue reading EGTABITE 375: RMB AND ATV – AN EFFECTIVE TOOL FOR INCREMENTAL REACH
EGTABITE 373: ITALIANS ARE MORE WILLING TO BUY A PRODUCT IF PROMOTED IN AN INCLUSIVE SPOT
18. 2. 2022
EGTABITE 371: MAXIMISING REACH THROUGH ADDRESSABLE TV
4. 2. 2022 Maximising reach through Addressable TV In this egtabite we head to France, where TF1 PUB teamed up with Orange France, a telco operator, to harness the power of Addressable TV (ATV) by specifically targeting the famously hard-to-reach viewers who don’t regularly watch TV. A study conducted by TF1 PUB demonstrates the potential that ATV has… Continue reading EGTABITE 371: MAXIMISING REACH THROUGH ADDRESSABLE TV
EGTABITE 369: FLEX KITCHEN, A DIGITAL COMEDY COOKING SERIES BY CHANNEL 4 AND HEINZ
21. 1. 2022 This week’s egtabite focuses on a creative and comedic new format, recently launched by Channel 4 in collaboration with Heinz, named Flex Kitchen. The brand-new, short-form comedy series across Channel 4’s social and digital channels, represents the UK broadcaster’s push into social branded content, supported with the launch of 4Studio in 2020. A social-first branded… Continue reading EGTABITE 369: FLEX KITCHEN, A DIGITAL COMEDY COOKING SERIES BY CHANNEL 4 AND HEINZ
EGTABITE 367: GOLDBACH’S SURVEY REVEALS HOW AD PEOPLE INCORRECTLY ESTIMATE MEDIA USAGE
7. 1. 2022 In this first egtabite of the year, we go to Switzerland, where Goldbach Media and the Electronic Media Interest Group (IGEM) recently conducted a study in cooperation with WEMF AG für Werbemedienforschung in which they compared the media usage of marketing and media professionals (‘ad people’) with that of the general population. The purpose was… Continue reading EGTABITE 367: GOLDBACH’S SURVEY REVEALS HOW AD PEOPLE INCORRECTLY ESTIMATE MEDIA USAGE
EGTABITE 365: MEASUREMENT & ATTRIBUTION IN THE AGE OF CONVERGED TV
10. 12. 2021 In this week’s egtabite we bring you expert view from egta’s partner TV Squared on the state of CTV and the need for holistic cross-platform measurement. Jo Kinsella, TVSquared’s president, recently spoke at egta’s CEO & Top Executives’ Summit and can be watched here. Measurement & Attribution in the Age of Converged TV By Jo… Continue reading EGTABITE 365: MEASUREMENT & ATTRIBUTION IN THE AGE OF CONVERGED TV
EGTABITE 363: TOOLS AT YOUR DISPOSAL TO PROVE AND PROMOTE TV’S STRENGTHS
26. 11. 2021 In this week’s egtabite we put the spotlight on The Global TV Group’s latest initiatives and highlight how sales houses and TV companies can take advantage of the Group’s plentiful resources when promoting TV as an advertising medium. For those unfamiliar, The Global TV Group is a grouping of broadcasters’ and sales houses’ trade bodies… Continue reading EGTABITE 363: TOOLS AT YOUR DISPOSAL TO PROVE AND PROMOTE TV’S STRENGTHS
EGTABITE 358: “BLACK TO FRONT” SEES CHANNEL 4 LAUNCH BLACK-FRONTED ADVERTISING TAKE OVER
15. 10. 2021 In September, Channel 4 launched their ambitious “Black to Front” campaign, demonstrating the British public service broadcaster’s continued commitment to challenging the status quo and driving positive change when it comes to Black representation and visibility on TV. This week’s egtabite takes a closer look at the initiative and how the broadcaster’s sale house played… Continue reading EGTABITE 358: “BLACK TO FRONT” SEES CHANNEL 4 LAUNCH BLACK-FRONTED ADVERTISING TAKE OVER
EGTABITE 356: SWEDEN’S TV4 OPTIMISES ITS LINEAR OFFERING WITH A SELF-SERVICE PLATFORM
1. 10. 2021 The topic of this week’s egtabite is Sweden’s TV4 new self-service platform, launched earlier this year. The platform, called Advanced TV, allows all advertisers and agencies to book TV spots directly via an online platform. “Our aim is to automate and simplify, to make the buying process more efficient through the adoption of a modern… Continue reading EGTABITE 356: SWEDEN’S TV4 OPTIMISES ITS LINEAR OFFERING WITH A SELF-SERVICE PLATFORM
EGTABITE 354: BELGIAN BROADCASTERS BOOST THE LOCAL TELEVISION MARKET WITH UNSKIPPABLE ADS
17. 9. 2021 In this week’s egtabite we look to Belgium, where all Belgian broadcasters and telco operators have joined forces to introduce a revised advertising model for recorded content and catch-up TV. Following the implementation of the new model, recordings of programmes will be preceded by one minute of unskippable advertisements, similar to what viewers are already… Continue reading EGTABITE 354: BELGIAN BROADCASTERS BOOST THE LOCAL TELEVISION MARKET WITH UNSKIPPABLE ADS
EGTABITE 350: TV ADVERTISING DRIVES E-COMMERCE BUSINESS IN RUSSIA
19. 7. 2021 In this week’s egtabite, we look to Russia, where an online grocery store witnessed significant growth spearheaded by TV advertising. The e-commerce business of the Perekrestok brick-and-mortar store chain was initially launched in 2017, offering online shopping and delivery in St. Petersburg since October 2018. Since then, the service has expanded to other Russian cities,… Continue reading EGTABITE 350: TV ADVERTISING DRIVES E-COMMERCE BUSINESS IN RUSSIA
EGTABITE 341: BUDWEISER AND SKY SPORTS ARE KINGS OF THE PREMIER LEAGUE
30. 4. 2021 This week’s egtabite is a real treat for football fans, as we put the spotlight on a unique partnership between Sky Media and Budweiser. Budweiser has long been associated with football in the UK due to its long-standing partnerships with the Football Association and the World Cup. In 2019, the beer brand launched a three-year… Continue reading EGTABITE 341: BUDWEISER AND SKY SPORTS ARE KINGS OF THE PREMIER LEAGUE
