CASE STUDIES
cooperation with 
The Association of Commercial Television is a member of egta and The Global TV Group. The partnership with egta provides exclusive access to the unique egta knowledge hub library. This enables AKTV to publish selected case studies from the world of television and media translated into Czech on its website ScreenVoice.cz. The studies deal with current topics such as the latest advertising technologies and formats, audience measurement or examples of innovative advertising strategies.
The egta knowledge hub database., from whose extensive library of research, case studies and podcasts AKTV draws, is a rich source of news on the latest trends, challenges and best practices in the media environment. It is an inspiration to the broader advertising community and bears a significant share of its success.
Stay up-to-date and stay ahead of the curve in today's ever-evolving, ever-changing world of media, advertising, television and total video.
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EGTABITE 365: MEASUREMENT & ATTRIBUTION IN THE AGE OF CONVERGED TV
10. 12. 2021 In this week’s egtabite we bring you expert view from egta’s partner TV Squared on the state of CTV and the need for holistic cross-platform measurement. Jo Kinsella, TVSquared’s president, recently spoke at egta’s CEO & Top Executives’ Summit and can be watched here. Measurement & Attribution in the Age of Converged TV By Jo… Continue reading EGTABITE 365: MEASUREMENT & ATTRIBUTION IN THE AGE OF CONVERGED TV
EGTABITE 363: TOOLS AT YOUR DISPOSAL TO PROVE AND PROMOTE TV’S STRENGTHS
26. 11. 2021 In this week’s egtabite we put the spotlight on The Global TV Group’s latest initiatives and highlight how sales houses and TV companies can take advantage of the Group’s plentiful resources when promoting TV as an advertising medium. For those unfamiliar, The Global TV Group is a grouping of broadcasters’ and sales houses’ trade bodies… Continue reading EGTABITE 363: TOOLS AT YOUR DISPOSAL TO PROVE AND PROMOTE TV’S STRENGTHS
EGTABITE 358: “BLACK TO FRONT” SEES CHANNEL 4 LAUNCH BLACK-FRONTED ADVERTISING TAKE OVER
15. 10. 2021 In September, Channel 4 launched their ambitious “Black to Front” campaign, demonstrating the British public service broadcaster’s continued commitment to challenging the status quo and driving positive change when it comes to Black representation and visibility on TV. This week’s egtabite takes a closer look at the initiative and how the broadcaster’s sale house played… Continue reading EGTABITE 358: “BLACK TO FRONT” SEES CHANNEL 4 LAUNCH BLACK-FRONTED ADVERTISING TAKE OVER
EGTABITE 356: SWEDEN’S TV4 OPTIMISES ITS LINEAR OFFERING WITH A SELF-SERVICE PLATFORM
1. 10. 2021 The topic of this week’s egtabite is Sweden’s TV4 new self-service platform, launched earlier this year. The platform, called Advanced TV, allows all advertisers and agencies to book TV spots directly via an online platform. “Our aim is to automate and simplify, to make the buying process more efficient through the adoption of a modern… Continue reading EGTABITE 356: SWEDEN’S TV4 OPTIMISES ITS LINEAR OFFERING WITH A SELF-SERVICE PLATFORM
EGTABITE 354: BELGIAN BROADCASTERS BOOST THE LOCAL TELEVISION MARKET WITH UNSKIPPABLE ADS
17. 9. 2021 In this week’s egtabite we look to Belgium, where all Belgian broadcasters and telco operators have joined forces to introduce a revised advertising model for recorded content and catch-up TV. Following the implementation of the new model, recordings of programmes will be preceded by one minute of unskippable advertisements, similar to what viewers are already… Continue reading EGTABITE 354: BELGIAN BROADCASTERS BOOST THE LOCAL TELEVISION MARKET WITH UNSKIPPABLE ADS
EGTABITE 350: TV ADVERTISING DRIVES E-COMMERCE BUSINESS IN RUSSIA
19. 7. 2021 In this week’s egtabite, we look to Russia, where an online grocery store witnessed significant growth spearheaded by TV advertising. The e-commerce business of the Perekrestok brick-and-mortar store chain was initially launched in 2017, offering online shopping and delivery in St. Petersburg since October 2018. Since then, the service has expanded to other Russian cities,… Continue reading EGTABITE 350: TV ADVERTISING DRIVES E-COMMERCE BUSINESS IN RUSSIA
EGTABITE 341: BUDWEISER AND SKY SPORTS ARE KINGS OF THE PREMIER LEAGUE
30. 4. 2021 This week’s egtabite is a real treat for football fans, as we put the spotlight on a unique partnership between Sky Media and Budweiser. Budweiser has long been associated with football in the UK due to its long-standing partnerships with the Football Association and the World Cup. In 2019, the beer brand launched a three-year… Continue reading EGTABITE 341: BUDWEISER AND SKY SPORTS ARE KINGS OF THE PREMIER LEAGUE
EGTABITE 333: SBS BELGIUM, VLERICK BUSINESS SCHOOL AND TELENET ON HOW ADDRESSABLE ADS ARE SHAPING THE FUTURE OF TV MARKETING
5. 3. 2021 Is personalised TV advertising the key in the fight against the GAFAs? With this question in mind, this week’s egtabite dives into the world of addressable TV advertising and a recent research project by SBS Belgium, Vlerick Business School and Telenet. As new technological solutions are shaping the future of TV marketing, researchers examine how… Continue reading EGTABITE 333: SBS BELGIUM, VLERICK BUSINESS SCHOOL AND TELENET ON HOW ADDRESSABLE ADS ARE SHAPING THE FUTURE OF TV MARKETING
EGTABITE 331: THE FUTURE OF CONNECTED TV ADVERTISING IN EUROPE IS NEAR, PUBMATIC’S STUDY REVEALS
19. 2. 2021 In this week’s egtabite, we examine the future of connected TV (CTV) advertising in Europe, on the occasion of PubMatic’s recently published study on the topic. The research paper, commissioned by Video Week Research, assesses CTV advertising developments in the region and dives specifically into six European markets: The ‘Big 5’ of France, Italy, Germany,… Continue reading EGTABITE 331: THE FUTURE OF CONNECTED TV ADVERTISING IN EUROPE IS NEAR, PUBMATIC’S STUDY REVEALS
EGTABITE 331: THE FUTURE OF CONNECTED TV ADVERTISING IN EUROPE IS NEAR, PUBMATIC’S STUDY REVEALS
19. 2. 2021 In this week’s egtabite, we examine the future of connected TV (CTV) advertising in Europe, on the occasion of PubMatic’s recently published study on the topic. The research paper, commissioned by Video Week Research, assesses CTV advertising developments in the region and dives specifically into six European markets: The ‘Big 5’ of France, Italy, Germany,… Continue reading EGTABITE 331: THE FUTURE OF CONNECTED TV ADVERTISING IN EUROPE IS NEAR, PUBMATIC’S STUDY REVEALS
EGTABITE 329: LAUNCHING TV 2 CONNECT – A SELF-SERVICE PLATFORM FOR ADDRESSABLE TV
5. 2. 2021 This week’s egtabite puts the spotlight on TV 2 Denmark and the recent launch of TV 2 Connect – a unique self-service platform for the purchase of addressable TV. The Danish sales house currently delivers targeted advertising both via linear dynamic ad replacement and VOD pre-rolls (1-3 minutes). With 70% of revenue coming in via… Continue reading EGTABITE 329: LAUNCHING TV 2 CONNECT – A SELF-SERVICE PLATFORM FOR ADDRESSABLE TV
EGTABITE 327: PRIMA GROUP’S GRAND ESPORTS STUDIO
22. 1. 2021 In this week’s egtabite, we step into the accelerating world of esports and take an insider look at how media companies can embrace the segment. In the Czech Republic, the Prima Group built one of the largest and most modern esport studios in Central Europe to host the annual Vodafone Czech Championship in Computer Games… Continue reading EGTABITE 327: PRIMA GROUP’S GRAND ESPORTS STUDIO
EGTABITE 325: HOW THE BELGIAN MEDIA CELEBRATED CHRISTMAS WITH 11 MILLION PEOPLE
8. 1. 2021 In this first egtabite of the new year, we look back at the recent festive season and spotlight how the Belgian media united on Christmas Eve for a unique live programme, bringing together the country’s entire population. The live show “Christmas with 11 million” was broadcast on 24 December between 6 and 7 pm on… Continue reading EGTABITE 325: HOW THE BELGIAN MEDIA CELEBRATED CHRISTMAS WITH 11 MILLION PEOPLE
EGTABITE 320: HAPPY WORLD TELEVISION DAY – TV REALLY MAKES A DIFFERENCE!
20. 11. 2020 In this week’s special edition of our egtabite, we grab the opportunity to celebrate the upcoming World Television Day, an initiative of the United Nations. Ever since the first World TV forum was held on November 21st 1996, TV companies around the world have celebrated the date to spotlight the medium and remind audiences of… Continue reading EGTABITE 320: HAPPY WORLD TELEVISION DAY – TV REALLY MAKES A DIFFERENCE!
