GET IN LINE: WHY 2024 WILL BE THE YEAR OF LINEAR

16. 2. 2024 This year, the pendulum will swing back towards talent from technology as this industry rediscovers what made it special, writes the editor-in-chief. Happy New Year. Shall we, the media and advertising community collective, make a joint resolution for 2024? Here’s my idea — let’s ban the word “digital” in the context of media. I’m not… Continue reading GET IN LINE: WHY 2024 WILL BE THE YEAR OF LINEAR

CHANGING GEN Z MEDIA CONSUMPTION HABITS ARE TREND SETTERS FOR OTHER AGE GROUPS

15. 2. 2024 While younger people spend the most time with non-premium content, others are as well according to a new survey. Gen Z media consumption and viewing habits not only has diverged from other generations. They also appear in some respects to be setting the trend for other age groups, particularly when it comes to how they… Continue reading CHANGING GEN Z MEDIA CONSUMPTION HABITS ARE TREND SETTERS FOR OTHER AGE GROUPS

STUDY USA: NEARLY HALF (45%) OF ALL MEN PLAN TO USE AI TO COMPOSE VALENTINE’S DAY MISSIVES

13. 2. 2024 More Americans (39%) are looking to use AI to write Valentine’s Day messages than last year (26%) according to a McAfee survey. While many Americans tell pollsters they are not loving the potential impact of AI on society, with 75% saying they are concerned about misinformation from artificial intelligence, they are certainly loving the tools it… Continue reading STUDY USA: NEARLY HALF (45%) OF ALL MEN PLAN TO USE AI TO COMPOSE VALENTINE’S DAY MISSIVES

SUPER BOWL LVIII COULD BE MOST WATCHED EVER

13. 2. 2024 It seems counter intuitive in these days of streaming and on demand, but CBS says that its coverage of Sunday’s Super Bowl was the most watched broadcast in history. Preliminary figures show 123.4 million viewers watched the Kansas City Chiefs beat the San Francisco 49ers in Super Bowl LVIII across all platforms is up 7%… Continue reading SUPER BOWL LVIII COULD BE MOST WATCHED EVER

TV VIEWERS FAVOR SHOWS WITH DIVERSE CASTS AND AUTHENTIC STORYLINES

10. 2. 2024 The rapidly changing entertainment industry has had two work stoppages in three years — the pandemic and the WGA and SAG-AFTRA strikes — and continues to grapple with an “existential crisis” of inclusion that has been decades in the making. How will Hollywood adapt so that it can move forward? Now that the strikes are… Continue reading TV VIEWERS FAVOR SHOWS WITH DIVERSE CASTS AND AUTHENTIC STORYLINES

FORECAST: GLOBAL AD SPEND TO GROW FASTER IN 2024

8. 2. 2024 Insider Intelligence forecasts that worldwide spending in digital, traditional, and total media ad spending will all grow faster in 2024 than they did in 2023 (when growth amounted to 0.5 per cent YoY). “After two years of relative malaise, the outlook is very positive on a global scale and in every major region,” commented Insider… Continue reading FORECAST: GLOBAL AD SPEND TO GROW FASTER IN 2024

SURVEY USA: 36% PLAN TO STREAM THE SUPER BOWL

8. 2. 2024 The annual Adtaxi Super Bowl Viewership survey highlights both the ongoing shift towards streaming media and the potential impact of Taylor Swift on the game’s audience. For Super Bowl LXVII, the Adtaxi survey found that audiences will rely heavily on digital services, with more than one third (36%) of those surveyed saying they plan to… Continue reading SURVEY USA: 36% PLAN TO STREAM THE SUPER BOWL

ONE THIRD OF STREAMERS STILL SHARING PASSWORDS

7. 2. 2024 Amid a crackdown on password sharing nearly half were very worried or somewhat worried that streaming services would crackdown on the practice, according to Horowitz. With an increasing number of streaming services following Netflix’s and Disney+’s lead in cracking down on password sharing, one in three U.S. TV content viewers (33%) are still borrowing log-in… Continue reading ONE THIRD OF STREAMERS STILL SHARING PASSWORDS

SUPER BOWL ADS SHOW STORYTELLING DECLINE

7. 2. 2024 Narrative-focused ads may provide better results for brands advertising during the Super Bowl, yet in recent years, that emphasis has declined in favor of a focus on celebrities and humor – according to recent research from iSpot. Since 2020, Super Bowl ads with a narrative focus (as measured by verbatim responses from iSpot’s Creative Assessment… Continue reading SUPER BOWL ADS SHOW STORYTELLING DECLINE

72% OF SUPER BOWL COMMERCIALS USE HUMOUR OR JOKES

6. 2. 2024 iSpot’s all-industry Creative Assessment database reveals only 23% of all ads last year (norm) connected through humor – and the reason is there is inherent risk in trying to be funny. But during the Super Bowl, “funny” ads have become the norm at this point – especially this past year, when 72% of Big Game… Continue reading 72% OF SUPER BOWL COMMERCIALS USE HUMOUR OR JOKES

AMPERE: CONTENT SPEND TO GROW 2% IN 2024

5. 2. 2024 The combination of election-related investment and a return to production following the Hollywood strikes are leading to a boost in spending on content. Ampere Analysis is forecasting global content spend will increase by 2% year-on-year following a plateau in 2023. Strike action led by WGA and SAG-AFTRA resulted in a two percentage point decline relative… Continue reading AMPERE: CONTENT SPEND TO GROW 2% IN 2024

THE RIGHT WAY TO BUILD YOUR BRAND

5. 2. 2024 The best ad campaigns make a memorable, valuable, and deliverable promise to customers. Summary. More than a century ago the merchant John Wanamaker wryly complained, “Half the money I spend on advertising is wasted. The trouble is, I don’t know which half.” In this article the authors present a solution to Wanamaker’s famous quandary. Drawing on… Continue reading THE RIGHT WAY TO BUILD YOUR BRAND

HOW TO MAP MEDIA QUALITY FOR PHYSICAL AND MENTAL MEASURES

2. 2. 2024 EssenceMediacom’s strategy chief reveals new research into media channel signalling strength. In biblical times, if God wanted action, He didn’t muck about. Take the season we’re in now: Epiphany. I’m pretty sure God thinks of these things like a marketer, so He probably wrote a brief to his agency (I’m guessing it wasn’t Adam &… Continue reading HOW TO MAP MEDIA QUALITY FOR PHYSICAL AND MENTAL MEASURES

ROI OF SUCCESSFUL CAMPAIGNS CONTINUES TO GROW

31. 1. 2024 A WARC analysis of 1,394 case studies reveals that successful advertising campaigns achieve a median revenue return on investment (ROI) of 4.34:1 – the highest value achieved since tracking began in 2017. ROI is the ratio of net profit generated by an investment. In marketing, it is often used to refer to incremental sales as… Continue reading ROI OF SUCCESSFUL CAMPAIGNS CONTINUES TO GROW

HOW CONNECTED TV IS CHANGING THE GAME FOR ADVERTISING

31. 1. 2024 An increasing number of consumers are ditching their cable subscriptions in favor of more flexible and personalized viewing experiences. As of the most recent statistics, an incredible 88 percent of U.S. households own at least one internet-connected TV device, while the number of CTV users amounted to more than 110 million among gen Z and… Continue reading HOW CONNECTED TV IS CHANGING THE GAME FOR ADVERTISING

BRAND CHARACTERS BEAT CELEBRITIES IN SUPER BOWL ADS

30. 1. 2024 A new study shows that brand characters out-perform celebrities in Super Bowl ads, though few brands use that approach. Super Bowl advertisers are shortchanging their brands by relying so heavily on celebrities, according to new research from System1 Group. System1 tested consumers’ emotional reactions to Super Bowl ads of the past four years (2020-2023) and… Continue reading BRAND CHARACTERS BEAT CELEBRITIES IN SUPER BOWL ADS

STUDY USA: BIGGEST INFLUENCE ON GEN Z TV VIEWING DECISIONS IS SOCIAL MEDIA

30. 1. 2024 95% of Gen Z viewers aged 18 to 24 decided to watch a TV show or movie because it was trending on social media New research indicates that social media is the biggest influence on TV viewing decisions among younger viewers, with 95% of those aged 18 to 24 and 82% of those aged 25-34… Continue reading STUDY USA: BIGGEST INFLUENCE ON GEN Z TV VIEWING DECISIONS IS SOCIAL MEDIA

EXPLORING GEN Z AND MILLENNIAL TRAVEL HABITS – NEW SKIFT RESEARCH

30. 1. 2024 Millennials and Gen Z are steering travel trends with a focus on technology, sustainability, and a quest for distinctive and meaningful experiences. What are the preferences and behaviors of Millennials and Gen Z travelers across the United States, the United Kingdom, and Germany? Skift Research’s latest report, “Exploring Gen Z and Millennial Travel,” offers analysis of… Continue reading EXPLORING GEN Z AND MILLENNIAL TRAVEL HABITS – NEW SKIFT RESEARCH