STUDY USA: VIEWERS CONTINUE TO HIKE THEIR SPENDING ON TV AND VIDEO, FOR NOW

24. 8. 2023 There appears to be a ceiling to the number of TV and video services that viewers would want to subscribe to, and consumers might be approaching that ceiling, according to a report from Hub Entertainment Research. Even so, more viewers are upping their spending on video services than decreasing their outlays, per the report. Almost… Continue reading STUDY USA: VIEWERS CONTINUE TO HIKE THEIR SPENDING ON TV AND VIDEO, FOR NOW

NEUROSCIENCE CONFIRMS THE POWER OF ADDRESSABLE TV FOR BRANDS

24. 8. 2023 Addressable ads produce greater brain activation in networks related to attention, emotion, reward and memory. Commercial noise is all around us. Pressure on people’s attention has never been more intense, and the debate about the effectiveness of advertising is reaching new levels given that individuals can be exposed to thousands of ad impressions each day… Continue reading NEUROSCIENCE CONFIRMS THE POWER OF ADDRESSABLE TV FOR BRANDS

SURVEY: 36% OF TV AUDIENCES HAVE INTERACTED WITH SHOPPABLE AD QR CODES

21. 8. 2023 New report from VAB highlights shoppable TV ads opportunities. As broadcasters look for new revenue streams and work to demonstrate the value of TV advertising, a new report from Video Advertising Bureau (VAB) examines the state of shoppable TV ads and some of the opportunities they are creating. “As consumers’ viewing habits and buying preferences… Continue reading SURVEY: 36% OF TV AUDIENCES HAVE INTERACTED WITH SHOPPABLE AD QR CODES

NEW STUDY SHOWS A CLEAR LINK BETWEEN ATTENTION AND BRAND EFFECTS

18. 8. 2023 Attention and brand effects have a direct correlation, according to new analysis by Lumen, Teads, and Dynata – but, crucially, relying on viewability data is not enough. “Attention is an important driver of brand success, as a strong correlation exists between attention and positive brand outcomes. The longer people engage with ads, the more impactful… Continue reading NEW STUDY SHOWS A CLEAR LINK BETWEEN ATTENTION AND BRAND EFFECTS

STUDY UK: KIDS HAVE BRANDS ON THE BRAIN

17. 8. 2023  Children in the UK are spontaneously talking about more brands than ever before, according to research from Beano Brain. The insights consultancy arm of Beano Studios, which produces the eponymous children’s comic, conducted a year-long in-depth study of 60,000 7 to 14-year-olds for its second annual Coolest Brands Report, which now examines 100 brands rather… Continue reading STUDY UK: KIDS HAVE BRANDS ON THE BRAIN

NOTABLE STREAMING TREND: TIME SPENT ON INDIVIDUAL STREAMING SERVICES IS RISING AGAIN

16. 8. 2023 Increased competition had been reducing time spent on individual streaming services since 2021 according to NPAW. After years of decline, streaming services experienced a surge in daily engagement per user on a global basis in the first half of 2023, reversing the downward trend that started in 2021 as competition between services began taking a… Continue reading NOTABLE STREAMING TREND: TIME SPENT ON INDIVIDUAL STREAMING SERVICES IS RISING AGAIN

NEARLY TWO THIRDS OF TV HOMES STREAM VIDEO ON SMART TVS

11. 8. 2023 New Hub survey on changes in smart TV usage also found that music streaming is one of the more popular applications A new survey focusing on changes in smart TV usage has found some obvious trends—the use of smart TVs for video streaming continues to grow—as well as some less obvious developments—streaming music and audio… Continue reading NEARLY TWO THIRDS OF TV HOMES STREAM VIDEO ON SMART TVS

MNTM SELECTION: HOLIDAY ADS THAT WARM THE HEART

10. 8. 2023 The holiday season may be far ahead, but there’s no time to waste in planning for it. Each month, QuickFrame by MNTN compiles a selection of the best ad creatives whose concepts have resonated with audiences. And now is a good time to take a look at a few favorite holiday ads from the past… Continue reading MNTM SELECTION: HOLIDAY ADS THAT WARM THE HEART

WARC: AD SPENDING ON CTV GROWING, BUT SLOWER THAN RETAIL MEDIA

10. 8. 2023 Connected TV, or CTV for short, is in a growth phase, as viewers and advertisers migrate from linear broadcast television. The channel is being hyped by media owners and ad tech vendors alike as offering the ideal synthesis of TV reach and digital addressability. CTV ad investment is expected to reach $25.9bn globally in 2023,… Continue reading WARC: AD SPENDING ON CTV GROWING, BUT SLOWER THAN RETAIL MEDIA

WOMEN’S SPORTS VIEWERSHIP ON THE RISE

9. 8. 2023 Interest in women’s sports is growing at a meteoric pace. How can broadcasters and sponsors fuel the momentum? The 2023 NCAA tournament drew nearly 10 million viewers for the final game between Iowa and LSU—up 103% from the previous year. The WNBA draft audience increased 42% between 2022 and 2023 and was up 89% with… Continue reading WOMEN’S SPORTS VIEWERSHIP ON THE RISE

ADVERTISING AND ANALYTICS: AN INTERVIEW WITH DR GRACE KITE

9. 8. 2023 Contagious speaks to Dr Grace Kite about the relationship between advertising and analytics, and why even LinkedIn likes have their place in discussions about effectiveness. If you’re interested in advertising effectiveness but have never heard of Dr Grace Kite, we can’t judge you. We didn’t know about the founder of analytics consultancy Gracious Economics, either… Continue reading ADVERTISING AND ANALYTICS: AN INTERVIEW WITH DR GRACE KITE

TV ‘AD INTOLERANT’ VIEWERS STILL IN THE MINORITY, STUDY FINDS

7. 8. 2023 As advertising-supported streaming platforms continue to see steady growth, so-called “ad intolerant” television viewers are still in the minority. According to new research from Hub Entertainment Research, about 16% to 17% of viewers say they “can’t tolerate ads, no matter what.” The data was gathered over a two-year period from June 2021 to June 2023.… Continue reading TV ‘AD INTOLERANT’ VIEWERS STILL IN THE MINORITY, STUDY FINDS

KIDS BOOST ‘NON-TRADITIONAL’ TV VIEWING 90% IN JUNE, SAYS NIELSEN

4. 8. 2023 So strong was children’s increased viewing last month that it drove overall TV viewing growth of 2.2% With textbooks shut for the summer, children in June not only boosted their own TV consumption but accounted for a 2.2% increase in overall viewing, according to newly published research from Nielsen Media Research. “The increase is not… Continue reading KIDS BOOST ‘NON-TRADITIONAL’ TV VIEWING 90% IN JUNE, SAYS NIELSEN

STUDY UK: IPA RESEARCH DETAILS CHRISTMAS CUTBACK PLANS

3. 8. 2023 Two thirds of UK adults are planning some cutbacks in their Christmas spending, according to new research from the IPA – understanding pain points and opportunities will be crucial. The survey, commissioned by the IPA and carried out by Opinium, was put to 2000 UK adults to understand attitudes to spending in what is for… Continue reading STUDY UK: IPA RESEARCH DETAILS CHRISTMAS CUTBACK PLANS

REPORT UK / USA: KIDS AND TEENS DRIVE STREAMING DECISIONS AT HOME

2. 8. 2023 Kids content needs are the top reason why parents subscribe, stick with and drop streaming services, a new report from SuperAwesome finds. Parents are more likely to subscribe to a streaming service if the platform offers content that interests their kids, according to a new SuperAwesome report. The study, called Gen Alpha and Gen Z: In… Continue reading REPORT UK / USA: KIDS AND TEENS DRIVE STREAMING DECISIONS AT HOME

VAB INSPIRE: HOW TV ADVERTISING GROWS BRANDS

1. 8. 2023 ARE YOU WONDERING HOW YOU CAN USE TV TO BUILD OR STRENGTHEN YOUR BRAND, INCREASE WEBSITE TRAFFIC, LAUNCH NEW PRODUCTS SUCCESSFULLY OR INCREASE YOUR SHARE OF MARKET? JASON WIESE, SVP, DIRECTOR OF STRATEGIC INSIGHTS AT VIDEO ADVERTISING BUREAU (VAB), AND AMIT SHARAN, SVP OF MARKETING AT TATARI, SHARE THEIR ANALYSES AND CASE STUDIES FOCUSING ON… Continue reading VAB INSPIRE: HOW TV ADVERTISING GROWS BRANDS

LESS CHOICE AND MORE ADS: WHY TRADITIONAL TV IS MAKING A COMEBACK

1. 8. 2023 When streaming landed on our screens, it was hailed as television’s promised land. It offered content at our beck and call, drawn from libraries as deep as the internet itself. But as balance sheet economics has caught up to the multi-billion dollar spending sprees, content is vanishing and streaming itself is evolving. Among the dozens… Continue reading LESS CHOICE AND MORE ADS: WHY TRADITIONAL TV IS MAKING A COMEBACK

THINKBOX: 30 SECOND ADS DELIVER THE GREATEST IMPACT

31. 7. 2023 Thinkbox’s ‘Creative Drivers of Effectiveness’ study explores the factors most strongly linked to long-term memory encoding (LTME), a proven metric in driving decision making and future behaviour. As one part of the study, research agency Neuro-Insight explored whether the duration of TV ads within their databank influenced both LTME and the emotional impact achieved.  This… Continue reading THINKBOX: 30 SECOND ADS DELIVER THE GREATEST IMPACT