EU STUDY: CTV USE HITS 86% AS VIEWING GROWS AMONG YOUNG PEOPLE
4. 10. 2024 In Europe, 86% of consumers are now watching connected TV (CTV) — a six percentage point increase from 2022. That is according to the latest study from CTV advertising company ShowHeroes Group in collaboration with performance marketing agency Kinesso. Its survey covered six markets in Europe. UK CTV viewing penetration was 91%, the second-highest among European… Continue reading EU STUDY: CTV USE HITS 86% AS VIEWING GROWS AMONG YOUNG PEOPLE
SUBSCRIBERS LOSING TRACK OF WHAT THEY’RE PAYING FOR
29. 9. 2024 One in three Americans now pay for a subscription they never use and 35% have lost track of how much they spend on subscriptions each month. A new report from Bango, which supplies bundling technology, found that while US subscribers were most likely to lose track of their spending they were closely followed by their… Continue reading SUBSCRIBERS LOSING TRACK OF WHAT THEY’RE PAYING FOR
STUDY USA: CTV VIEWING IS RETURNING TO PANDEMIC HIGHS
28. 9. 2024 A new study of CTV viewing finds that viewing levels are approaching record levels and average viewing sessions are increasing, according to Wurl. A new study of viewing on connected TVs finds a number of encouraging trends, including the fact that viewing levels are approaching the record levels seen during the pandemic and that the average viewing… Continue reading STUDY USA: CTV VIEWING IS RETURNING TO PANDEMIC HIGHS
HBBTV UNVEILS JURY FOR HBBTV AWARDS 2024
25. 9. 2024 The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes, is pleased to announce that the jury has been appointed for the HbbTV Awards 2024. The jury members are: Nicole Agudo Berbel, Seven.One Entertainment… Continue reading HBBTV UNVEILS JURY FOR HBBTV AWARDS 2024
HBBTV FORECAST TO REACH HALF OF EUROPEAN HOUSEHOLDS BY 2026
24. 9. 2024 Addressable advertising initiatives have enabled a scaling up of HbbTV, according to Dataxis. The researchers estimate that over half of all European households will be reachable on HbbTV by 2026. By the end of the year, an estimated 97 million unique households in Europe (excluding Russia, Belarus, and Ukraine) will be reachable on HbbTV interfaces.… Continue reading HBBTV FORECAST TO REACH HALF OF EUROPEAN HOUSEHOLDS BY 2026
STUDY USA: SHOPPING HOLIDAYS, SALES EVENTS KEY FOR CONSUMERS
21. 9. 2024 Nearly three-quarters of consumers are planning to take advantage of Black Friday and Cyber Monday this year. That’s according to a recent survey from shopping platform Slickdeals, which found that 70% of consumers plan to shop on those two days. More than half (55%) said they intend to participate in Amazon Prime Big Deal Days, while nearly… Continue reading STUDY USA: SHOPPING HOLIDAYS, SALES EVENTS KEY FOR CONSUMERS
T-MOBILE IS THE MOST VALUABLE EUROPEAN BRAND, ROLEX IS THE STRONGEST
18. 9. 2024 Brand Finance has compiled this year’s rankings for European brands. Deutsche Telekom is the highest value brand, Rolex is the strongest brand. For the second year in a row, Deutsche Telekom (T-Mobile) retained the top spot in the TOP 500 Most Valuable European Brands rankings compiled by Brand Finance. Its brand value increased by 13%… Continue reading T-MOBILE IS THE MOST VALUABLE EUROPEAN BRAND, ROLEX IS THE STRONGEST
FLE MEDIA AWARDS: WAVEMAKER SK HAS THE MOST NOMINATIONS ON THE SHORTLIST
13. 9. 2024 The competition, which recognises innovative use of media and creative approaches to media investment planning, has announced the shortlist for its 19th edition. The Fle Media Awards, a competition that recognises innovative use of media and a creative approach to media investment planning, has announced the shortlist for its 19th edition. Of the 55 entries,… Continue reading FLE MEDIA AWARDS: WAVEMAKER SK HAS THE MOST NOMINATIONS ON THE SHORTLIST
PRIMA APPLIES FOR LICENSE FOR ANOTHER TV CHANNEL, IT IS ALSO ACTIVE IN SLOVAKIA
9. 9. 2024 The Prima Group plans to expand its portfolio of stations in the Czech Republic and Slovakia. The Prima television group has sent an application to the Radio and Television Broadcasting Council (RRTV) for a licence for its next channel. It is to be distributed in terrestrial broadcasting and IPTV. Prima names it in the application… Continue reading PRIMA APPLIES FOR LICENSE FOR ANOTHER TV CHANNEL, IT IS ALSO ACTIVE IN SLOVAKIA
TIPS FOR SMALL ADVERTISERS FOR AN EFFECTIVE TV CAMPAIGN
29. 8. 2024 The answer to how small advertisers can run an effective TV campaign lies in data-driven customer targeting, such as the Audience-Based TV Buying strategy. The National Small Business Week period is an ideal time to explore innovative advertising strategies to help smaller businesses increase their reach and relevance with customers. Small businesses can take advantage… Continue reading TIPS FOR SMALL ADVERTISERS FOR AN EFFECTIVE TV CAMPAIGN
GLOBAL ADVERTISING TO CROSS THE TRILLION DOLLAR MARK THIS YEAR
28. 8. 2024 Advertising spending is expected to grow by 10.5% year-on-year this year, with the total value set to exceed $1 trillion. Advertising spending is growing globally, expected to increase 10.5% year-on-year this year to reach $1.07 trillion. This is according to a study by WARC, which compiled data from 100 markets around the world. “The global… Continue reading GLOBAL ADVERTISING TO CROSS THE TRILLION DOLLAR MARK THIS YEAR
TV CAMPAIGNS MUST BE INNOVATIVE. HOW TO DO IT?
27. 8. 2024 The innovativeness of TV campaigns can be increased by using advanced advertising solutions on multiple TV platforms. By taking a proactive approach, marketers can keep up with the market and anticipate future changes, which is essential to maintain their position as an industry leader. Taking an agile approach to precision targeting and audience engagement using… Continue reading TV CAMPAIGNS MUST BE INNOVATIVE. HOW TO DO IT?
THE WORLD OF EFFECTIVE CHRISTMAS ADS BY JON EVANS
26. 8. 2024 While it may be too early to start putting up the Christmas tree, decorating, and shopping for Christmas presents, the ideal time to think about Christmas campaigns is the earlier the better, according to Jon Evans, Chief Customer Officer at System1. In his seminar, The Gift of Great Christmas Creative, he looked at the principles… Continue reading THE WORLD OF EFFECTIVE CHRISTMAS ADS BY JON EVANS
GOLDEN DRUM EXTENDS DEADLINE TO 4 SEPTEMBER
24. 8. 2024 The Golden Drum Festival is extending the deadline for applications for this year’s festival to September 4. The Young Drummers competition is open until 9 September. This year’s 30th edition of the Golden Drum festival, which will take place on 9 and 10 October in Portorož, Slovenia, has extended its deadline. Entries for the competition… Continue reading GOLDEN DRUM EXTENDS DEADLINE TO 4 SEPTEMBER
2024 MOVING IMAGE STUDY: STABLE HIGH LEVEL OF BROADCASTER CONTENT USAGE
23. 8. 2024 According to a recent study conducted by RTR Medien in cooperation with the TELETEST working group, broadcasters account for 77 per cent of the use of moving images. Companies offering streaming services and video services are not increasing their reach. The trend highlighted in the previous year’s study continues. For the ninth year in a… Continue reading 2024 MOVING IMAGE STUDY: STABLE HIGH LEVEL OF BROADCASTER CONTENT USAGE
CONTEXTUALLY RELEVANT ADS ARE MORE EFFECTIVE
22. 8. 2024 Contextual advertising can significantly impact campaign metrics across the purchase funnel. This is the finding of research conducted by VAB. There is no question that content influences brand perception. 72% of consumers say their perception of advertising is influenced by surrounding content. 73% of consumers find contextually relevant advertising more appealing. Ad recall doubles Contextual… Continue reading CONTEXTUALLY RELEVANT ADS ARE MORE EFFECTIVE
TOP-PERFORMING TV ADS OFFER BRIGHT COLORS, CREATIVITY, COMEDY, ACCORDING TO EDO REPORT
15. 8. 2024 TV advertising analytics and measurement firm EDO has released its rankings of the most effective TV ads across 15 industries for the first half of 2024, offering valuable insights into what drives consumer engagement. Newcomers are making waves. Magic Spoon’s “Tastiest Revolution” ad outperformed the Food and Beverage average by 1,633%, proving innovative creative allows… Continue reading TOP-PERFORMING TV ADS OFFER BRIGHT COLORS, CREATIVITY, COMEDY, ACCORDING TO EDO REPORT
STUDY USA: NEARLY 60M U.S. HOMES WATCHED THE OLYMPICS
12. 8. 2024 Household viewing of the Paris games was up 11% compared to the Tokyo games, Samba TV reported. New data from Samba TV confirms that the Paris Olympics hit gold with audiences as the games saw an 11% increase in household viewership compared to the Tokyo games that aired in 2020. More than 1 million new… Continue reading STUDY USA: NEARLY 60M U.S. HOMES WATCHED THE OLYMPICS
