VIEWERS SAY STREAMING IS A BETTER VALUE THAN CABLE
1. 10. 2021 New research from Criteo found that 69% of consumers felt that streaming was a better value for their money than cable TV; 64% said the content was more entertaining PARIS, France—New research from Criteo offers a host of new data points highlighting the growing importance of streaming in consumers’ lives, with survey results showing increased viewing time… Continue reading VIEWERS SAY STREAMING IS A BETTER VALUE THAN CABLE
THE ASSOCIATION OF EUROPEAN COMMERCIAL TELEVISION (ACT) IS CHANGING ITS NAME.
24. 9. 2021 Grégoire Polad, CEO of ACT, has announced the new official name of the association: the Association of Commercial Television and Video on Demand Services in Europe. The addition of Video on Demand (VOD) to the Association’s name reflects the leadership and centrality of ACT’s membership as VOD service providers; while maintaining a continued link to… Continue reading THE ASSOCIATION OF EUROPEAN COMMERCIAL TELEVISION (ACT) IS CHANGING ITS NAME.
BRAND RESPONSE TV – MORE FOR LESS?
22. 9. 2021 It’s easy to build a quarterly marketing plan that sticks too close to the status quo. However, great strategists know that a truly memorable marketing campaign involves innovation. Direct Response TV, or rather its hybrid Brand Response TV (Direct Response for Brands), continues to be part of that innovation; it can build companies into unicorns… Continue reading BRAND RESPONSE TV – MORE FOR LESS?
WE USED TO JOKE ABOUT THE POTENTIAL OF TV ADVERTISING – THEN IT EVOLVED
9. 9. 2021 Cara Lewis, executive vice-president, head of US media investment at Dentsu, talks us through the big steps TV ad buying has seen in recent years. She discusses how to enter the medium in a more data-driven era. When I started buying TV commercials, cable networks were still progressing, and the internet was just a destination… Continue reading WE USED TO JOKE ABOUT THE POTENTIAL OF TV ADVERTISING – THEN IT EVOLVED
WHEN IS AN AUDIENCE NOT AN AUDIENCE? WHAT MARKETERS NEED TO KNOW WHEN ALLOCATING VIDEO AD DOLLARS
6. 9. 2021 The explosion of consumer choices in the video universe may not have changed things as much as you think. From a brands-eye view, the options for effective video advertising are quite simple. Kim Portrate explains. There’s only one word to describe today’s video universe and that is vast. There’s 10 Play to 9Now, 7plus, Kayo, Foxtel… Continue reading WHEN IS AN AUDIENCE NOT AN AUDIENCE? WHAT MARKETERS NEED TO KNOW WHEN ALLOCATING VIDEO AD DOLLARS
ADVERTISERS ‘CAUGHT BY SURPRISE’ BY SEPTEMBER TV AD MARKET SURGE
2. 9. 2021 The TV ad market is surging in September as strong demand and shorter booking deadlines are set to push revenues up by as much as 25% compared with the same month a year ago and about 20% compared with pre-pandemic levels in 2019. Industry sources told Campaign that Channel 4 is on course to be up as… Continue reading ADVERTISERS ‘CAUGHT BY SURPRISE’ BY SEPTEMBER TV AD MARKET SURGE
IN THE POST-PANDEMIC ERA OF TV, ALL BRANDS ARE DTC
23. 8. 2021 Australia’s direct-to-consumer (DTC) brands are capitalising on Australia and New Zealand’s ecommerce growth – the highest across the globe at +107% in Q3 2020 – to expand their market presence. And they’re using TV to do it. Accustomed to impression-based measurement and data-driven insights, DTCs came to TV with high expectations. Their approach changed the… Continue reading IN THE POST-PANDEMIC ERA OF TV, ALL BRANDS ARE DTC
RESEARCH: 6 IN 10 US HOMES AVOD VIEWERS
19. 8. 2021 According to research firm TDG, six-in-ten connected-TV households now watch a free ad-supported streaming service on television. YouTube remains the dominant free VoD provider, with free ad-supported streaming TV services (FASTs) such as Pluto TV and IMDb seeing growing audiences. “Clearly the effects of work-from-home and lack of traditional leisure options during the pandemic accelerated consumer… Continue reading RESEARCH: 6 IN 10 US HOMES AVOD VIEWERS
TV ADS INSPIRE INVESTMENT INTEREST
11. 8. 2021 Stock trading volumes in the United States have soared over the last year and much of it seems to be driven by retail investors. With thousands of stocks to choose from, what factors influence investors’ decisions? In a new Cornell study, published Aug. 10 in Management Science, researchers show that advertising is one of the most noteworthy influences… Continue reading TV ADS INSPIRE INVESTMENT INTEREST
OLDER VIEWERS ARE FASTEST GROWING AVOD SEGMENT
10. 8. 2021 Ad-supported streaming services need to ramp up originals to attract younger, more affluent audiences, new research from Ampere Analysis suggests LONDON—New research from Ampere Analysis shows that advertising supported streaming services continue to be the fastest growing streaming category, with a quarter of US Internet users now relying on a mix of Advertising-funded Video on… Continue reading OLDER VIEWERS ARE FASTEST GROWING AVOD SEGMENT
LINEAR TV CONSUMPTION REMAINS ABOVE PRE-PANDEMIC LEVELS
9. 8. 2021 An overview of linear TV consumption and daily reach in Australia, Germany, the United Kingdom and the United States in Q2 2021 shows, that linear TV consumption is up by 74% in the United Kingdom from Q2 2019 levels, with Germany seeing the smallest increase at a still substantial 28%.
ADDRESSABLE TV EVERYWHERE
6. 8. 2021 Why broadcasters should enable ATV products across all touchpoints in a challenging and fragmented TV landscape. Local European broadcasters are facing ever-increasing competition and severe disruption in a number of areas. Most significantly, they are competing with global digital giants on their home turf within their core business — the TV advertising ecosystem. Furthermore, rapidly changing… Continue reading ADDRESSABLE TV EVERYWHERE
DISRUPTIVE PANDEMIC TV TRENDS CONTINUE
5. 8. 2021 More consumers are viewing films at home rather than going to the theater, according to new research from the Hub BOSTON, Mass.—New survey data from June 2021 shows that a variety of disruptive trends in video that took hold during the pandemic are continuing, with consumers reporting that they are more likely to pay to watch… Continue reading DISRUPTIVE PANDEMIC TV TRENDS CONTINUE
GROWTH OF ADDRESSABLE TV DURING THE PANDEMIC
5. 8. 2021 TV viewing across Europe has hit new heights during the lockdowns of the past 16 months as families crowd around their TV sets for must-watch shows. The renaissance of the living room during the pandemic has boosted broadcast and subscription services and alerted brands to new ways of approaching television advertising. At the same time,… Continue reading GROWTH OF ADDRESSABLE TV DURING THE PANDEMIC
NEWS MEDIA COMPANIES ARE LAUNCHING AMBITIOUS NEW CTV SERVICES
3. 8. 2021 Linear TV has been the natural home outlet for 24 hour news coverage ever since the launch of cable and satellite TV services, and as a format it works. Linear viewing lends itself to rolling ‘up to the minute’ news coverage. So when it comes to news, CTV services have primarily been used for evergreen or… Continue reading NEWS MEDIA COMPANIES ARE LAUNCHING AMBITIOUS NEW CTV SERVICES
LINEAR PROGRAMMING MIGHT NOT BE DEAD AFTER ALL
21. 7. 2021 Ad supported streaming options continue to become more popular according to Horowitz Research. Despite the proliferation of subscription streaming services in the streaming market, ad-supported streaming options continue to gain momentum, according to Horowitz Research’s “State of Viewing and Streaming 2021” report. The findings call into question the perception that linear TV may have less… Continue reading LINEAR PROGRAMMING MIGHT NOT BE DEAD AFTER ALL
USA: STUDY TV WITH OR WITHOUT ADS? IT DEPENDS ON DELIVERY: STUDY
28. 6. 2021 When it comes to ad-supported TV platforms and networks versus ad-free TV services, one study says the decision is still mixed — essentially a hung jury. More than half (57%) of respondents of a recent poll say they can tolerate “some ads,” with 17% saying they can’t tolerate any advertising. Another 26% say “content matters more than… Continue reading USA: STUDY TV WITH OR WITHOUT ADS? IT DEPENDS ON DELIVERY: STUDY
USA RESEARCH: VIEWERS MORE WILLING TO WATCH ADS
25. 6. 2021 Conventional wisdom says that TV viewers will do anything to avoid ads, but viewer behavior says something different, the Hub reports BOSTON—While the popularity of ad-free SVOD services like Netflix and Disney Plus has caused worries that marketers will have a harder time reaching consumers, new research from Hub suggests that viewers are relatively tolerant of… Continue reading USA RESEARCH: VIEWERS MORE WILLING TO WATCH ADS
