HBBTV SYMPOSIUM 2024 TO FOCUS ON ADDRESSABLE ADVERTISING, IP TRANSITION AND AI IMPACT

16. 10. 2024 The HbbTV Association has given details of the conference programme of the HbbTV Symposium and Awards 2024.  The annual key summit of the connected TV industry will take place on 14-15 November in London, co-hosted with UK-based platform operator Everyone TV (backed by the BBC, ITV, Channel 4 & Channel 5). The conference will open with keynotes by… Continue reading HBBTV SYMPOSIUM 2024 TO FOCUS ON ADDRESSABLE ADVERTISING, IP TRANSITION AND AI IMPACT

EUROPE CONSULTS ON THE FUTURE OF TERRESTRIAL TV

10. 10. 2024 The Radio Spectrum Policy Group (RSPG) has launched a consultation on the future use of the 470-694 MHz (UHF) frequency band, which is crucial for television broadcasting as well as cultural and media services. The UHF band is important for the dissemination of digital television as well as wireless devices for productions such as microphones.… Continue reading EUROPE CONSULTS ON THE FUTURE OF TERRESTRIAL TV

STUDY UK: IPA RESEARCH REVEALS HOW MUCH AVERAGE BRIT INTENDS TO SPEND THIS CHRISTMAS

8. 10. 2024 The average British consumer expects to spend almost £600 (£593.90) on core Christmas-related products and activity – including food, gifts, decorations, socialising and travelling – during the 2024 festive period. This is according to the IPA’s annual Christmas-focussed survey of 2,000 UK adults, carried out by Opinium. The IPA Insight report ‘The 2024 Christmas Consumer’… Continue reading STUDY UK: IPA RESEARCH REVEALS HOW MUCH AVERAGE BRIT INTENDS TO SPEND THIS CHRISTMAS

THE GOLDEN DRUM FINAL IS MCCANN, LEO BURNETT AND MSL

7. 10. 2024 A dozen nominations were received by Czech agencies McCann Prague, Leo Burnett and MSL at this year’s Golden Drum competition. This year’s 30th edition of the Golden Drum festival, which takes place 9 and 10 October in Portorož, Slovenia, has released its shortlists. Among the Czech agencies, McCann Prague, which scores points with its work… Continue reading THE GOLDEN DRUM FINAL IS MCCANN, LEO BURNETT AND MSL

WHAT’S IN STORE FOR THE MEDIA GIANTS? TURBULENT CHANGES AND ACQUISITIONS

6. 10. 2024 Big media companies may fundamentally reshuffle their portfolios, estimates Erika Luzsicza based on current developments. Believe It or Not was one of the iconic series of the 1990s. When browsing foreign news from the TV and streaming industry, readers can easily feel like they are in that show. For once we read how streaming platforms… Continue reading WHAT’S IN STORE FOR THE MEDIA GIANTS? TURBULENT CHANGES AND ACQUISITIONS

EU STUDY: CTV USE HITS 86% AS VIEWING GROWS AMONG YOUNG PEOPLE

4. 10. 2024 In Europe, 86% of consumers are now watching connected TV (CTV) — a six percentage point increase from 2022. That is according to the latest study from CTV advertising company ShowHeroes Group in collaboration with performance marketing agency Kinesso. Its survey covered six markets in Europe. UK CTV viewing penetration was 91%, the second-highest among European… Continue reading EU STUDY: CTV USE HITS 86% AS VIEWING GROWS AMONG YOUNG PEOPLE

RITSON’S 10-STEP GUIDE TO ‘STAND ON THE SHOULDERS’ OF ADVERTISING EFFECTIVENESS GIANTS

3. 10. 2024 We’ve entered a golden age for advertising effectiveness, but not enough marketers are taking advantage of all the work done by the giants of the field, says Mark Ritson, speaking at Marketing Week’s Festival of Marketing. Advertising effectiveness has been “completely revolutionised” over the past 15 years, with marketers having more tools at their disposal… Continue reading RITSON’S 10-STEP GUIDE TO ‘STAND ON THE SHOULDERS’ OF ADVERTISING EFFECTIVENESS GIANTS

SUBSCRIBERS LOSING TRACK OF WHAT THEY’RE PAYING FOR

29. 9. 2024 One in three Americans now pay for a subscription they never use and 35% have lost track of how much they spend on subscriptions each month. A new report from Bango, which supplies bundling technology, found that while US subscribers were most likely to lose track of their spending they were closely followed by their… Continue reading SUBSCRIBERS LOSING TRACK OF WHAT THEY’RE PAYING FOR

STUDY USA: CTV VIEWING IS RETURNING TO PANDEMIC HIGHS

28. 9. 2024 A new study of CTV viewing finds that viewing levels are approaching record levels and average viewing sessions are increasing, according to Wurl. A new study of viewing on connected TVs finds a number of encouraging trends, including the fact that viewing levels are approaching the record levels seen during the pandemic and that the average viewing… Continue reading STUDY USA: CTV VIEWING IS RETURNING TO PANDEMIC HIGHS

HBBTV UNVEILS JURY FOR HBBTV AWARDS 2024

25. 9. 2024 The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes, is pleased to announce that the jury has been appointed for the HbbTV Awards 2024. The jury members are: Nicole Agudo Berbel, Seven.One Entertainment… Continue reading HBBTV UNVEILS JURY FOR HBBTV AWARDS 2024

HBBTV FORECAST TO REACH HALF OF EUROPEAN HOUSEHOLDS BY 2026

24. 9. 2024 Addressable advertising initiatives have enabled a scaling up of HbbTV, according to Dataxis. The researchers estimate that over half of all European households will be reachable on HbbTV by 2026. By the end of the year, an estimated 97 million unique households in Europe (excluding Russia, Belarus, and Ukraine) will be reachable on HbbTV interfaces.… Continue reading HBBTV FORECAST TO REACH HALF OF EUROPEAN HOUSEHOLDS BY 2026

STUDY USA: SHOPPING HOLIDAYS, SALES EVENTS KEY FOR CONSUMERS

21. 9. 2024 Nearly three-quarters of consumers are planning to take advantage of Black Friday and Cyber Monday this year. That’s according to a recent survey from shopping platform Slickdeals, which found that 70% of consumers plan to shop on those two days. More than half (55%) said they intend to participate in Amazon Prime Big Deal Days, while nearly… Continue reading STUDY USA: SHOPPING HOLIDAYS, SALES EVENTS KEY FOR CONSUMERS

THE WOKE AD MYTH IS DEAD – HERE’S WHY

20. 9. 2024 Inclusion = Income: Proving the business case for inclusive advertising. “Go woke, go broke”. It’s the belief that organisations which support inclusive thinking and approaches will suffer commercially. And it’s categorically untrue. That’s the finding from a pioneering study by the Unstereotype Alliance, an initiative led by UN Women, which we at Kantar are proud… Continue reading THE WOKE AD MYTH IS DEAD – HERE’S WHY

T-MOBILE IS THE MOST VALUABLE EUROPEAN BRAND, ROLEX IS THE STRONGEST

18. 9. 2024 Brand Finance has compiled this year’s rankings for European brands. Deutsche Telekom is the highest value brand, Rolex is the strongest brand. For the second year in a row, Deutsche Telekom (T-Mobile) retained the top spot in the TOP 500 Most Valuable European Brands rankings compiled by Brand Finance. Its brand value increased by 13%… Continue reading T-MOBILE IS THE MOST VALUABLE EUROPEAN BRAND, ROLEX IS THE STRONGEST

FLE MEDIA AWARDS: WAVEMAKER SK HAS THE MOST NOMINATIONS ON THE SHORTLIST

13. 9. 2024 The competition, which recognises innovative use of media and creative approaches to media investment planning, has announced the shortlist for its 19th edition. The Fle Media Awards, a competition that recognises innovative use of media and a creative approach to media investment planning, has announced the shortlist for its 19th edition. Of the 55 entries,… Continue reading FLE MEDIA AWARDS: WAVEMAKER SK HAS THE MOST NOMINATIONS ON THE SHORTLIST

PRIMA APPLIES FOR LICENSE FOR ANOTHER TV CHANNEL, IT IS ALSO ACTIVE IN SLOVAKIA

9. 9. 2024 The Prima Group plans to expand its portfolio of stations in the Czech Republic and Slovakia. The Prima television group has sent an application to the Radio and Television Broadcasting Council (RRTV) for a licence for its next channel. It is to be distributed in terrestrial broadcasting and IPTV. Prima names it in the application… Continue reading PRIMA APPLIES FOR LICENSE FOR ANOTHER TV CHANNEL, IT IS ALSO ACTIVE IN SLOVAKIA

TIPS FOR SMALL ADVERTISERS FOR AN EFFECTIVE TV CAMPAIGN

29. 8. 2024 The answer to how small advertisers can run an effective TV campaign lies in data-driven customer targeting, such as the Audience-Based TV Buying strategy. The National Small Business Week period is an ideal time to explore innovative advertising strategies to help smaller businesses increase their reach and relevance with customers. Small businesses can take advantage… Continue reading TIPS FOR SMALL ADVERTISERS FOR AN EFFECTIVE TV CAMPAIGN

GLOBAL ADVERTISING TO CROSS THE TRILLION DOLLAR MARK THIS YEAR

28. 8. 2024 Advertising spending is expected to grow by 10.5% year-on-year this year, with the total value set to exceed $1 trillion. Advertising spending is growing globally, expected to increase 10.5% year-on-year this year to reach $1.07 trillion. This is according to a study by WARC, which compiled data from 100 markets around the world. “The global… Continue reading GLOBAL ADVERTISING TO CROSS THE TRILLION DOLLAR MARK THIS YEAR