US PLAYERS DOMINATE IN EUROPEAN TV AND VOD SECTORS

11. 7. 2024 US broadcasting groups have a substantial influence on the European audiovisual sector, with a significant market presence compared to their European counterparts, according to a new study by the European Audio Visual Observatory.  Around one in four (23%) of all private TV channels (excluding local TV) are US-owned and one in ten (8%) of all… Continue reading US PLAYERS DOMINATE IN EUROPEAN TV AND VOD SECTORS

NEW STUDY FINDS REPRESENTATION OF THE DISABLED IN MOVIES AND TV ARE LEAVING AUDIENCES VERY ‘UNSATISFIED’

11. 7. 2024 So far this year, we’ve seen some notable representation for the disabled and those with mental health conditions. Marvel’s Echo put deaf star Alaqua Cox front and center and has her go full force in action scenes as an amputee with a prosthetic leg. Max’s Turtles All The Way Down authentically portrays a mental illness (OCD). But per a recent study,… Continue reading NEW STUDY FINDS REPRESENTATION OF THE DISABLED IN MOVIES AND TV ARE LEAVING AUDIENCES VERY ‘UNSATISFIED’

DOOMING DATA OF THE DAY: GEN ALPHA SPENDS 78% OF ITS SCREEN TIME ON SOCIAL VIDEO

10. 7. 2024 Forget ‘Netflix and chill,’ these young whippersnappers are leaving behind our whole professionally produced way of life! It’s no longer about video consumers “cutting the cord,” with younger folks determining new, more user-friendly ways of watching television. Heck, “Netflix and chill” isn’t even a thing with these kids anymore The whole idea of what is video… Continue reading DOOMING DATA OF THE DAY: GEN ALPHA SPENDS 78% OF ITS SCREEN TIME ON SOCIAL VIDEO

2024 OLYMPICS COME ALIVE WITH MEDIA AI

9. 7. 2024 AI can’t compete, but, it can enhance and verify storytelling. The Olympics are more than just a sporting event—they are a showcase of human stories that inspire and captivate us. As media technology evolves, so does our ability to share these stories with audiences around the world. Artificial Intelligence is one of the technologies that… Continue reading 2024 OLYMPICS COME ALIVE WITH MEDIA AI

STUDIE USA: 42% OF US CONSUMERS ARE SVOD ‘RESUBSCRIBERS’

8. 7. 2024 Subscribers in the United States are returning to streaming services they only resigned from a few months previously.  Research from Ampere Analysis shows that Disney subscribers who had previously churned and then returned (known as ‘resubscribers’) to take the Disney+/Hulu/ESPN+ bundle are 59% less likely to churn within 12 months than those who take Disney+… Continue reading STUDIE USA: 42% OF US CONSUMERS ARE SVOD ‘RESUBSCRIBERS’

STUDY USA: IT’S NOT THE ADS, IT’S HOW THEY’RE DELIVERED, NEW FREEWHEEL STUDY FINDS

6. 7. 2024 A new study from FreeWheel, Comcast’s ad-tech unit, found that it’s not commercials that viewers dislike. Rather, it’s the way ads are handled that hurts their experience. Latency, unnatural ad breaks and the appearance of ad slates tend to turn viewers off, the study found. Those problems tend to crop up on connected TV platforms when… Continue reading STUDY USA: IT’S NOT THE ADS, IT’S HOW THEY’RE DELIVERED, NEW FREEWHEEL STUDY FINDS

VINCENT GRIVET RE-ELECTED CHAIR OF HBBTV ASSOCIATION

3. 7. 2024 Vincent Grivet (representing Eutelsat) will remain Chairman of the HbbTV Association. The members of the industry association’s newly elected Steering Group (SG) re-elected Grivet for another two-year term at their meeting on 21 June 2024. Jon Piesing (TP Vision) was re-elected the HbbTV Association’s Vice-Chairman. Xavi Redon (Cellnex Telecom) will continue to serve as Treasurer.… Continue reading VINCENT GRIVET RE-ELECTED CHAIR OF HBBTV ASSOCIATION

CREATIVE FACTORS HAVE A HIGH IMPACT ON ADVERTISING EFFECTIVENESS

25. 6. 2024 Creativity is one of the most important factors in advertising, says Simon Tunstill of Thinkbox, commenting on a new UK study by Accelero. Brand size and creativity are the biggest profit multipliers, the UK economic consultancy’s study concludes. And it was the issue of creativity that Simon Tunstill focused on in his presentation, Creative Drivers… Continue reading CREATIVE FACTORS HAVE A HIGH IMPACT ON ADVERTISING EFFECTIVENESS

WHO’S LAUGHING NOW? HUMOUR BLOWS PURPOSE OUT OF THE WATER AT CANNES

25. 6. 2024 Creative effectiveness platform System1 has found that the ad industry’s shift towards more humour-focused campaigns has continued into 2024, shifting ever further away from purpose. Purpose-led campaigns had of course been a defining feature of the 2010s, but as we enter the mid-2020s it would seem that humour has well and truly taken the upper… Continue reading WHO’S LAUGHING NOW? HUMOUR BLOWS PURPOSE OUT OF THE WATER AT CANNES

STUDY USA: CONSUMERS WANT BETTER BUNDLES TO SIMPLIFY STREAMING

24. 6. 2024 Hub Entertainment Research study finds that helping viewers manage multiple services with better bundles can reduce “revolving door churn”. As streamers wrestle with high churn rates, a new study from Hub Entertainment Research provides some insights into how companies can use better bundles to reduce the number of consumers who are canceling services and improve… Continue reading STUDY USA: CONSUMERS WANT BETTER BUNDLES TO SIMPLIFY STREAMING

FOOTBALL EURO IN ADVERTISING: ENGLAND IS BEST IN EUROPE AT LEAST SOMEWHERE

24. 6. 2024 The group stage of the European football championship is reaching its climax and just as the Czech team’s performance has not brought much joy so far, creativity is also lacking on the part of local brands. That’s also why it’s more interesting to look elsewhere in Europe to see what football campaigns have emerged.. Adidas… Continue reading FOOTBALL EURO IN ADVERTISING: ENGLAND IS BEST IN EUROPE AT LEAST SOMEWHERE

ALL ADS DON’T HAVE TO BE THE SAME, THAT’S THE CONCLUSION OF THE CANNES LIONS FESTIVAL

21. 6. 2024 The last day of the Festival of Creativity shone a light on the problems of the industry, how to fix them, but also on the success of Barbie. The last day of the Cannes Lions Festival of Creativity started on an optimistic note, giving the audience in the Lumière Hall a reminder of the phenomenally… Continue reading ALL ADS DON’T HAVE TO BE THE SAME, THAT’S THE CONCLUSION OF THE CANNES LIONS FESTIVAL

ADS ON STREAMING: WHAT CONSUMERS REALLY THINK

20. 6. 2024 An MX8 consumer study found that YouTube, Netflix and Prime Video have the best ad experiences. A new survey about consumer perception of ads on streaming platforms from MX8 Labs reveals a balance of “yeah that makes sense” and “oh really?” In the realm of less-than-shocking, Netflix is the No.1 service watched by all demographics, followed by… Continue reading ADS ON STREAMING: WHAT CONSUMERS REALLY THINK

STUDIE USA: NEW RESEARCH SHOWS AUDIENCES SEEK OUT AUTHENTIC CROSS-CULTURAL CONTENT

20. 6. 2024 Discerning viewers and shoppers want brands to help expand their global horizons and foster a sense of community, according to a wide-reaching Amazon Ads report. International audiences want brands to represent global culture by embracing diversity and depicting people in nuanced and respectful ways. As detailed in a new Amazon Ads report, “From Ads to… Continue reading STUDIE USA: NEW RESEARCH SHOWS AUDIENCES SEEK OUT AUTHENTIC CROSS-CULTURAL CONTENT

DESPITE STREAMING’S INROADS, TENTPOLE TV VIEWING STILL DONE TRADITIONALLY

20. 6. 2024 According to Inscape’s Q1 2024 TV Market Trends report, nearly 80% of U.S. households’ viewing time for news was via cable, satellite or over-the-air antenna.  Although streaming is capturing an increasing share of live, linear viewing — thanks to smart TV apps and devices that provide access to what broadcast and cable networks are currently… Continue reading DESPITE STREAMING’S INROADS, TENTPOLE TV VIEWING STILL DONE TRADITIONALLY

STUDY UK: TRUST IN ADVERTISING IS ON THE RISE

19. 6. 2024 For the first time in a decade, advertising is no longer the UK’s least trusted industry, as new research* from advertising industry think tank Credos shows it overtaking government and media. Dan Wilks, Director of Credos, outlines three reasons why trust is so important: “Firstly, when it comes to results, trust in brands and trust… Continue reading STUDY UK: TRUST IN ADVERTISING IS ON THE RISE

SURVEY USA AND EU: LIVE EVENT BROADCASTING IS PREFERRED CHOICE FOR 40% OF TV VIEWERS

18. 6. 2024 A new survey highlights the growing importance of live event programming, particularly sports, for the broadcast industry with the finding that live events are the preferred type of broadcast content for 40% of TV viewers around the world, proving more popular than any other type of programming.  The survey involved consumers in the U.S., U.K.,… Continue reading SURVEY USA AND EU: LIVE EVENT BROADCASTING IS PREFERRED CHOICE FOR 40% OF TV VIEWERS

MULTIPLATFORM TV & AUDIO COMPANIES UNITE AROUND FIVE PRIORITIES AS KEYS TO SUCCESS IN TOMORROW’S MEDIA LANDSCAPE

17. 6. 2024 New Industry Charter outlines the collective ambition and joint commitments of multiplatform TV & audio businesses worldwide. egta, the international trade body for multiplatform TV and audio businesses, proudly announces the launch of its Industry Charter, marking a significant milestone in its 50-year history. Unanimously adopted by over 180 companies across more than 40 markets,… Continue reading MULTIPLATFORM TV & AUDIO COMPANIES UNITE AROUND FIVE PRIORITIES AS KEYS TO SUCCESS IN TOMORROW’S MEDIA LANDSCAPE