FOCUS ON MARKETING EFFECTIVENESS DECLINES, ACCORDING TO NEW STUDY

17. 6. 2024 The recent “Language of Effectiveness 2024” survey by Marketing Week and Kantar reveals a significant change in companies’ focus on marketing effectiveness. The study, which surveyed more than 1,200 marketers, shows a significant decline in the prioritization of marketing effectiveness. Only 53.4 percent of respondents believe attention to effectiveness has increased over the past three… Continue reading FOCUS ON MARKETING EFFECTIVENESS DECLINES, ACCORDING TO NEW STUDY

ESSENTIAL VIEWING: IS CTV 2024’S MUST-HAVE FOR MEDIA PLANNERS?

13. 6. 2024 With ‘Future of TV’ being one of our key industry pillars in 2024, we explore why CTV is the hottest ticket for media planners this year. The TV landscape has evolved hugely over the past decade and there are no signs of a slow down. As consumers gradually leave behind linear TV and increasingly immerse… Continue reading ESSENTIAL VIEWING: IS CTV 2024’S MUST-HAVE FOR MEDIA PLANNERS?

APPLE IS THE FIRST BRAND WORTH OVER A TRILLION DOLLARS

12. 6. 2024 The Kantar BrandZ ranking of the world’s most valuable brands has been dominated for the third time by Apple, which has reached a historic milestone with a value of over a trillion dollars. It is followed by technology brands Google, Microsoft and Amazon. The importance of technology was shown in the newly released Kantar BrandZ… Continue reading APPLE IS THE FIRST BRAND WORTH OVER A TRILLION DOLLARS

STUDY USA: PARIS OLYMPICS TO JUMPSTART U.S. SVOD SUBSCRIPTIONS

10. 6. 2024 One-in-four American subscribers (29%) will sign up to a new streaming service to watch the Paris Summer Olympic Games this July. For those who already pay for at least one sports-themed streaming platform, the percentage jumps to 66%, according to new data from Bango, released in its new Going for Gold report. The research, based on data from 2,000… Continue reading STUDY USA: PARIS OLYMPICS TO JUMPSTART U.S. SVOD SUBSCRIPTIONS

LINEAR TV DRIVES HIGHER ENGAGEMENT FOR QSRS THAN STREAMING, STUDY FINDS

9. 6. 2024 Among quick-serve restaurant brands, consumer search engagement as a response to TV advertising is still higher when the ad runs on linear TV rather than on a streaming platform. Consumers were 5% more likely to engage with quick-serve restaurants’ (QSR) or fast-food advertising on linear TV than on streaming platforms, according to EDO Ad EnGage.… Continue reading LINEAR TV DRIVES HIGHER ENGAGEMENT FOR QSRS THAN STREAMING, STUDY FINDS

A QUARTER OF SCANDINAVIA COMMITS TV PIRACY

8. 6. 2024 Optimistic reports of ever-increasing numbers of new subscribers in the country are likely to be greatly distorted, believes Erika Luszicsa of Axocom. Television piracy does not avoid richer, or let’s say more developed, countries. Swedish company Mediavision has come up with a surprising survey. It brings rather unflattering data that a quarter of the respondents… Continue reading A QUARTER OF SCANDINAVIA COMMITS TV PIRACY

STUDY USA: MORE THAN HALF OF VIEWERS FRUSTRATED ABOUT FINDING CONTENT

7. 6. 2024 Survey of U.S., European viewers indicates only a quarter of respondents can access all of their content in one place. Just over half of U.S. viewers are frustrated over their ability to be able to find content to watch on TV according to Comcast. In its report titled, “Content Discovery in a Multiscreen TV World:… Continue reading STUDY USA: MORE THAN HALF OF VIEWERS FRUSTRATED ABOUT FINDING CONTENT

STUDY USA: FAST CHANNEL GROWTH ACCELERATES

6. 6. 2024 Fast channels continue to grow in numbers, viewing time and ad impressions YoY according to Amagi.  A new report on free, ad-supported streaming channels indicates that their growth continues to accelerate, with the number of channels hours views and ad impressions all growing faster in Q1 2024 than they did in Q1 2023 a year… Continue reading STUDY USA: FAST CHANNEL GROWTH ACCELERATES

HBBTV SYMPOSIUM AND AWARDS 2024 CALL FOR SPEAKERS

4. 6. 2024 The 12th HbbTV Symposium and Awards on 14-15 November 2024 in London, UK will provide a unique platform to present and discuss the latest developments in the connected TV industry. The HbbTV Association, which co-hosts the event with Everyone TV (BBC/ITV/Channel 4/Channel 5), is inviting industry executives and experts to address the top-level audience as… Continue reading HBBTV SYMPOSIUM AND AWARDS 2024 CALL FOR SPEAKERS

LGBTQIA+ COMMUNITY SUPPORTS BRANDS THAT SUPPORT THEM

2. 6. 2024 The LGBTQIA+ community is under legislative pressure across the US. A Horowitz study shows why brands should support them. Horowitz Research has released pretty strong consumer information showing that brands that support the LGBTQIA+ community do see a solid payoff. When brands include transgender or nonbinary people in their ads, 42% of adults aged 18 to… Continue reading LGBTQIA+ COMMUNITY SUPPORTS BRANDS THAT SUPPORT THEM

STUDY AUSTRALIA: THINK TWICE BEFORE ABANDONING LINEAR TV: THREE-YEAR STUDY SHOWS ADVERTISERS SWAPPING OUT FOR VIDEO GO BACKWARDS

26. 5. 2024 An analysis of more than 500 Australian brands spanning three years found that most advertisers who jumped ship to VOD lost market share. What does this mean for advertisers as linear TV audiences decline? Especially those that have almost entirely swapped linear for VOD over the last year thinking it will do the job. Risky… Continue reading STUDY AUSTRALIA: THINK TWICE BEFORE ABANDONING LINEAR TV: THREE-YEAR STUDY SHOWS ADVERTISERS SWAPPING OUT FOR VIDEO GO BACKWARDS

WHAT’S 1 THING PSBS COULD DO RIGHT NOW TO WIN BACK YOUNGER VIEWERS?

25. 5. 2024 How public-service broadcasters (PSBs) can better appeal to the notoriously hard-to-reach younger demographics has been a hot topic for years, as they move away from linear TV. Recent investments into online offerings certainly suggests streaming is one route to achieve this goal. ITV, which released its results last week, said 2023 was the year of… Continue reading WHAT’S 1 THING PSBS COULD DO RIGHT NOW TO WIN BACK YOUNGER VIEWERS?

CTV HAS HIGH AD USAGE AND ACCEPTANCE RATES, WHICH IS ATTRACTIVE TO ADVERTISERS, A NEW GOLDBACH STUDY FINDS

22. 5. 2024 More than half of respondents find advertising on connected TV acceptable and informative, according to a new Goldbach study. The study also found that advertising on CTV has an activating effect, with a third of respondents remembering the ads and using them to learn about products and ultimately buy them. The introduction of Connected TV… Continue reading CTV HAS HIGH AD USAGE AND ACCEPTANCE RATES, WHICH IS ATTRACTIVE TO ADVERTISERS, A NEW GOLDBACH STUDY FINDS

STREAMING WARS ARE MOVING TOWARDS BUNDLING

21. 5. 2024 Streaming services are increasingly taking a bundling approach across different operators. In the United States, the streaming market is approaching saturation, notes Erika Luzsicza. Streaming giants have once again taken a step closer to traditional cable TV. How is this possible? Has competition or the hunt for new paying customers forced them to do so?… Continue reading STREAMING WARS ARE MOVING TOWARDS BUNDLING

HOW GEN AI IS USING EMOTIONS TO DRAMATICALLY CHANGE CTV AD EFFECTIVENESS

9. 5. 2024 Like consumers across the board, viewers of connected TV (CTV) increasingly expect deeper personalization in the ads they see. In fact, recent studies have found that audiences pay nearly four times more attention to CTV ads that are relevant to the content they’re watching. One way brands and publishers can achieve the customization viewers are… Continue reading HOW GEN AI IS USING EMOTIONS TO DRAMATICALLY CHANGE CTV AD EFFECTIVENESS

HOW TO BOOST ENGAGEMENT AND DEEPEN CONSUMER RELATIONSHIPS

7. 5. 2024 Good marketing is all about the consumer. If it isn’t geared toward real people, then, honestly, who is it for? Of course, while being consumer-obsessed may seem like common sense, truly understanding your consumer base — and how this audience(s) will change and evolve, is no easy feat. It requires dedication, constant research, and social… Continue reading HOW TO BOOST ENGAGEMENT AND DEEPEN CONSUMER RELATIONSHIPS

YES, TV IS STILL THE PLACE TO BE FOR TODAY’S ADVERTISERS

6. 5. 2024 Here’s how to navigate the brave new world of streaming Linear television is still a dominant force in today’s media mix, however, audiences continue to flock to streaming for a seemingly endless amount of on-demand content. Although CTV is now taking home the largest slice of total TV usage, it doesn’t always provide advertisers with… Continue reading YES, TV IS STILL THE PLACE TO BE FOR TODAY’S ADVERTISERS

36% OF US SUBSCRIBERS UPGRADE TO DODGE THE ADS

5. 5. 2024 New research from the United States suggests the launch of new tiers that are partially funded by ads has led to a third of subscribers to upgrade their services. Bango’s Subscription Wars 2024 report incorporates research from 5,000 US subscribers on their habits, behaviors and attitudes towards subscription. 36% have chosen to change to premium… Continue reading 36% OF US SUBSCRIBERS UPGRADE TO DODGE THE ADS