CZECHS LIKE CHRISTMAS ADS, BUT THEY DON’T USE THEM WHEN CHOOSING GIFTS

18. 12. 2024 Positive reactions to Christmas advertisements prevail over negative ones among the Czech population. The findings are presented in a research by ResSolution Group. Czechs have a rather positive (40%) than negative (27%) attitude towards Christmas ads. A third of respondents (33%) have a neutral attitude towards Christmas ads. This is according to a survey conducted… Continue reading CZECHS LIKE CHRISTMAS ADS, BUT THEY DON’T USE THEM WHEN CHOOSING GIFTS



TV CHRISTMAS SCHEDULES TAKE OFF, DOMINATED BY FAIRY TALES AND MOVIES

16. 12. 2024 From this week, the strongest TV stations are including programmes for the Christmas period in their prime-time schedules. In the week of 16 December, domestic TV stations are switching to Christmas programming. On some days, regular programmes are still running, but the majority of the programming will be holiday films, fairy tales and comedies. These… Continue reading TV CHRISTMAS SCHEDULES TAKE OFF, DOMINATED BY FAIRY TALES AND MOVIES



FAIR TENDER FOR ADVERTISING CONTRACTS COMES INTO FORCE IN JANUARY

12. 12. 2024 Advertising tenders in the Czech Republic will be governed by a memorandum supported by nearly 100 directors and productions from January. Signed in June, the Memorandum on Fair Tender Terms for the selection of directors and productions for the production of advertising spots, which originated from an initiative of the Audiovisual Producers Association (APA), will… Continue reading FAIR TENDER FOR ADVERTISING CONTRACTS COMES INTO FORCE IN JANUARY



CTV ADVERTISING LAUNCHES ALSO ON THE CZECH MARKET

9. 12. 2024 Video advertising on large screens of smart TVs (CTV) is starting to interest domestic advertisers as well. Within two years, its possibilities could become more widespread, a meeting between Adform and Tivio suggested. The CTV phenomenon is also taking hold in the Czech advertising market. Despite the strong position of linear TV advertising, there is… Continue reading CTV ADVERTISING LAUNCHES ALSO ON THE CZECH MARKET



THE TRAITORS ATTRACTED THE MOST NEW SUBSCRIBERS TO PRIMA+

9. 12. 2024 The first series of the psychological game show The Traitors appealed especially to a younger audience and brought Prima+ the most new subscribers of any show during the autumn. The reality game The Traitors became the most successful autumn show of the Prima Group in acquiring new subscribers to the prima+ platform. “On prima+, it… Continue reading THE TRAITORS ATTRACTED THE MOST NEW SUBSCRIBERS TO PRIMA+



TERRESTRIAL BROADCASTING MAY BE THE SOLUTION FOR STREAMING SPORTS

6. 12. 2024 It’s been a problem for years – angry sports fans who can’t watch the expected live coverage in tense moments. However, this problem could have a solution in the future in the form of terrestrial broadcasters. A problem faced by virtually all major operators within their infrastructure, but not only those – the high interest… Continue reading TERRESTRIAL BROADCASTING MAY BE THE SOLUTION FOR STREAMING SPORTS



ARTIFICIAL INTELLIGENCE IS HEADING TO CZECH TV SCREENS: PRIMA BROADCASTS AI ADS, NOVA “BETS ON PEOPLE”

5. 12. 2024 These humans look strange, I thought, as I was scrolling through my emails at the TV, my mind half elsewhere, and my eyes fell on the casting trailer for the new series of TV Prima’s reality show Looking for Mom and Dad. Those people really looked weird, because they weren’t human. In prime time of… Continue reading ARTIFICIAL INTELLIGENCE IS HEADING TO CZECH TV SCREENS: PRIMA BROADCASTS AI ADS, NOVA “BETS ON PEOPLE”



NOVA TV IN SPRING: VRAZDY V KRAJI, MOZAIKA OR THE LAST JEDNA RODINA

4. 12. 2024 Several new series or the premiere episodes of already launched series, a new entertainment show or a docu-reality will be launched by TV Nova in the spring of next year. New series Vrazdy v kraji and Mozaika, new reality show Extremni promeny or entertainment show Hodne stesti!. In addition, the premiere episodes of Specialiste, Ulice, Pripady mimoradne… Continue reading NOVA TV IN SPRING: VRAZDY V KRAJI, MOZAIKA OR THE LAST JEDNA RODINA



VOYO HAS 950 THOUSAND SUBSCRIBERS, FROM JANUARY 10 IT WILL INCLUDE THE SERIES THE WELL

4. 12. 2024 Video platform Voyo will reach its target of one million subscribers in the Czech Republic and Slovakia before the end of 2025. Paid video platform Voyo from the TV Nova group recorded 950 thousand subscribers in the Czech Republic and Slovakia at the end of this year. It will reach its target of one million… Continue reading VOYO HAS 950 THOUSAND SUBSCRIBERS, FROM JANUARY 10 IT WILL INCLUDE THE SERIES THE WELL



HOCKEY FANS ARE CHANGING, GAMES ARE BEING WATCHED MORE AS A FAMILY

3. 12. 2024 Watching ice hockey is more of a family affair, with up to 65% of women cheering on their partners, opening up new communication opportunities for brands. Ice hockey continues to be the most common sport that Czechs fans in the domestic market. This is true for 59% of the Czech population, and for a third… Continue reading HOCKEY FANS ARE CHANGING, GAMES ARE BEING WATCHED MORE AS A FAMILY



NOVA WANTS TO BE IN TOUCH WITH VIEWERS, CHANGES AWAIT THEMATIC STATIONS

2. 12. 2024 Nova introduced a new visual identity and logo in August this year. How much work was behind it and how long does such a transformation take? In a special episode of the Kuba with Nova podcast, the marketing director of Nova Jakub Strýček and Head of Brand Marketing Jakub Folauf answered this time. They also… Continue reading NOVA WANTS TO BE IN TOUCH WITH VIEWERS, CHANGES AWAIT THEMATIC STATIONS



FASHION BRAND VUCH ROLLS IT OUT FOR THE FIRST TIME IN A TV SPOT

2. 12. 2024 With the message that Vuch handbags are not just an accessory, but also a way to show confidence and joy – no matter where their owner goes – the first TV campaign of the young brand from Chrudim was created in collaboration with the creative trio Jinej gang. The fast-growing company, which recently surpassed the… Continue reading FASHION BRAND VUCH ROLLS IT OUT FOR THE FIRST TIME IN A TV SPOT



JAN ČADEK IS THE NEW COMMERCIAL DIRECTOR OF THE PRIMA GROUP

2. 12. 2024 The Prima Group has selected a successor for the post of commercial director from its ranks. From the beginning of the new year, Jan Čadek, the current head of online and radio Media Club, will take over from Vladimír Pořízek. The winner of the Prima Group’s tender for a new commercial director (CCO) is Jan… Continue reading JAN ČADEK IS THE NEW COMMERCIAL DIRECTOR OF THE PRIMA GROUP



TELEVISION GROUP ÓČKO RETURNED TO HBBTV THE GAMES SECTION

1. 12. 2024 The TV Games app has returned to the HbbTV menu of music channels Óčko and Óčko Star. The stations Óčko Expres and Óčko Black do not offer hybrid services. The “new” application, which is also available in some variation in the HbbTV menu of the channels of the Prima media group, has one goal –… Continue reading TELEVISION GROUP ÓČKO RETURNED TO HBBTV THE GAMES SECTION



CUSTOMER CONFIDENCE IN COMPANIES IS AT AN ALL-TIME LOW, AI WOULD TAKE ADVANTAGE OF YOUNGER

1. 12. 2024 According to Salesforce research, AI is increasing the demands on brands. People would prefer AI over a human when shopping, especially for faster service. Consumer trust in companies is currently at a record low. Yet the development of AI is increasing demands on brands. According to 60% of consumers, AI is making trust even more… Continue reading CUSTOMER CONFIDENCE IN COMPANIES IS AT AN ALL-TIME LOW, AI WOULD TAKE ADVANTAGE OF YOUNGER



THE WORLD IS CHANGING TOO FAST, PEOPLE LOOK TO BRANDS FOR REASSURANCE

28. 11. 2024 Global trends that also affect Czech consumers include an emphasis on localism, environmental protection and comprehensive health care. The current geopolitical situation and climate change are having an impact on the global and domestic environment, which, combined with economic pressure, inflation and technological change, are fundamentally changing consumer values. What trends are influencing consumers today… Continue reading THE WORLD IS CHANGING TOO FAST, PEOPLE LOOK TO BRANDS FOR REASSURANCE



NOVA CINEMA CHANGES VISUAL IDENTITY AND BRAND COMMUNICATION

28. 11. 2024 With the claim “Focus on Film”, Nova Cinema will launch a campaign to support its new visual identity. Nova Cinema, the thematic station of the Nova Group, will unveil its new visual style on Sunday 1 December. This will happen on the station’s 17th anniversary. It will also be supported by a brand campaign. The… Continue reading NOVA CINEMA CHANGES VISUAL IDENTITY AND BRAND COMMUNICATION



VIEWERSHIP OF PAID VIDEOS INCREASED BY 700,000 USERS IN A YEAR

27. 11. 2024 The group of people who watch paid videos on the Internet in the Czech Republic continues to expand. This year it is up by almost 700 thousand and represents 3.65 million people. Data from the Czech Statistical Office show that. Shows on paid streaming channels such as Netflix or Max are watched by 42% of… Continue reading VIEWERSHIP OF PAID VIDEOS INCREASED BY 700,000 USERS IN A YEAR