WHAT THE MIGRATION OF O2 TV TO ONEPLAY LOOKS LIKE IN PRACTICE

14. 4. 2025 O2 Czech Republic is currently implementing the most important part of the Oneplay brand rollout – the transfer of former O2 TV customers to the new service. What is the experience in practice? At the end of February this year, journalists were introduced to the Oneplay platform, which has been in preparation for several years… Continue reading WHAT THE MIGRATION OF O2 TV TO ONEPLAY LOOKS LIKE IN PRACTICE

JAN MAXA TO LEAD PRIMA+, PRIMA GROUP CHANGES MANAGEMENT STRUCTURE

14. 4. 2025 From 1 May, Jan Maxa, who has a 12-year career at Czech Television, will take over the management of the prima+ platform. Petr Král moves to head the new Distribution and OTT product segment. The video segment prima+ will be led from 1 May by Jan Maxa as director for the VOD segment. He was… Continue reading JAN MAXA TO LEAD PRIMA+, PRIMA GROUP CHANGES MANAGEMENT STRUCTURE

THE CHOICE OF CHEAPER WATER SERVICES IS INCREASINGLY COMMON IN EUROPE

13. 4. 2025 The desire to save money is increasingly reflected in media behaviour. Europeans, who on average have two paid subscriptions to SVOD services, are looking for cheaper options. Media behaviour is changing. Europeans are seen to be trying to save on subscriptions for SVOD services. The credibility of social media is decreasing in their eyes due… Continue reading THE CHOICE OF CHEAPER WATER SERVICES IS INCREASINGLY COMMON IN EUROPE

THERE ARE 118 WORKS ON THE ADC AWARDS SHORTLIST, LED BY VML AND MCCANN

11. 4. 2025 The ADC Czech Creative Awards already know their finalists. In total, there are 118 entries on the shortlist, with VML and McCann having the highest number of entries. After three days of intense jury evaluation, ADC, the organizer of the 32nd ADC Czech Creatie Awards, announces this year’s shortlist – out of 270 entries, 118… Continue reading THERE ARE 118 WORKS ON THE ADC AWARDS SHORTLIST, LED BY VML AND MCCANN

ONEPLAY HAS SOME INSPIRATION, DAZN HAS CHANGED ITS SERVICE

11. 4. 2025 One of the attractions of the new Oneplay streaming service that O2 is currently migrating its customers to is sport. But the battle for the sports fan is also being fought on the global stage. The combination of a number one domestic event and a technological innovation taking place globally in the field of sports… Continue reading ONEPLAY HAS SOME INSPIRATION, DAZN HAS CHANGED ITS SERVICE

THICK, LIKE A LEPRECHAUN SPITTING. GOLDEN WELL SYRUPS ENTER THE CZECH MARKET

10. 4. 2025 Slovakia’s market leader in fruit syrups is coming to the Czech Republic with a campaign from Triad Prague. The spot was produced by Divize studio with director Bára Anna Stejskalová. With the concept of Fairy Tales from the Golden Well, the syrup brand wants to differentiate itself from the established communication in the category. “We… Continue reading THICK, LIKE A LEPRECHAUN SPITTING. GOLDEN WELL SYRUPS ENTER THE CZECH MARKET

ANNA LENEROVÁ DIRECTS SPORTS ACQUISITIONS AND PAY CHANNELS AT TV NOVA

10. 4. 2025 Nova Group establishes a new management position, with Anna Lenerová joining from O2. Anna Lenerova has joined Group Nova in the newly created position of director of sports acquisition and pay channels. She becomes part of the team in charge of developing the new Oneplay service. Lenerova has responsibility for the strategy and acquisition of… Continue reading ANNA LENEROVÁ DIRECTS SPORTS ACQUISITIONS AND PAY CHANNELS AT TV NOVA

BRANDSTORMING: KOŠÍK, OREA OR PARTNERS BANKA SHARED CAMPAIGN RESULTS

9. 4. 2025 How successful was the rebranding of Košík and what is next for Partners Banka and Pokáč. This was also heard at this year’s Brandstorming conference. New case studies, the influence of AI on advertising creation and the golden rules of brand building were presented in the programme of this year’s 11th edition of the Brandstorming… Continue reading BRANDSTORMING: KOŠÍK, OREA OR PARTNERS BANKA SHARED CAMPAIGN RESULTS

BARNETT IS THE NEW CEO OF CME, REPLACING STOESSEL

8. 4. 2025 Sam Barnett will replace Didier Stoessel, who remains PPF’s chief investment officer, as head of CME’s media group. With effect from 1 May 2025, Central European Media Enterprises (CME), which includes TV Nova, has appointed Sam Barnett, a media executive with international experience in television and streaming, as CEO. In his new role, Sam Barnett… Continue reading BARNETT IS THE NEW CEO OF CME, REPLACING STOESSEL

CZECH TELEVISION IN MARCH FIRST, GROWING NOVA. TV SEZNAM IS AHEAD OF BARRANDOV GROUP

7. 4. 2025 The positions of the strongest TV groups remained unchanged in March compared to the previous months of this year. Czech Television stations also achieved the highest TV market share in the universal audience group over 15 years old in March. Their cumulative share in all-day broadcasting was 29.22%, 0.3 percentage points higher than in March… Continue reading CZECH TELEVISION IN MARCH FIRST, GROWING NOVA. TV SEZNAM IS AHEAD OF BARRANDOV GROUP

PLAY IT AGAIN. HOW THE CZECHS LIKE TO WATCH BACKWARDS

7. 4. 2025 Evidence of the growing popularity of IPTV and TV apps is seen in the data on delayed viewing. For some shows, back-running from the archive can add hundreds of thousands of viewers. Most TV viewers watch shows in real time. But electronic viewership data shows that the proportion of delayed viewing has been rising in… Continue reading PLAY IT AGAIN. HOW THE CZECHS LIKE TO WATCH BACKWARDS

PRIMA’S SOCIAL NETWORKS HAVE INCREASED THEIR REACH, STARHOUSE HAS LAUNCHED ON PRIMA+

7. 4. 2025 Across social networks, the Prima Group achieved 800 million impressions in the first quarter of this year. Prima Group generated 800 million impressions across its social media accounts in this year’s first quarter. On TikTok, profiles are seeing a +98% growth rate in post views and +80% in post shares metrics. Traffic to Prima’s Instagram… Continue reading PRIMA’S SOCIAL NETWORKS HAVE INCREASED THEIR REACH, STARHOUSE HAS LAUNCHED ON PRIMA+

IPTV VERSUS SATELLITE DISTRIBUTION

6. 4. 2025 Media content distribution is undergoing a dynamic transformation. We stand at a crossroads where the flexibility of IP networks competes with the proven reach of satellites. The rise of Internet Protocol (IP) as a distribution path is unquestionable and is changing the game in the media industry. It is driven primarily by the explosion of… Continue reading IPTV VERSUS SATELLITE DISTRIBUTION

A THIRD OF CANCELLED STREAMING SUBSCRIPTIONS ARE RENEWED BY VIEWERS

5. 4. 2025 The return of streaming service subscribers to their original subscriptions reduces the net churn rate to below 3%, according to a study by Antenna’s Erika Luzsicza, citing a study by Antenna.</strong Simply unsubscribing pays off for streaming services in the long run. Indeed, freedom of choice is welcomed by viewers, according to research by Antenna… Continue reading A THIRD OF CANCELLED STREAMING SUBSCRIPTIONS ARE RENEWED BY VIEWERS

CREATIVITY INCREASES THE CHANCES OF INNOVATION TO SUCCEED

4. 4. 2025 Most innovations are currently failing, but creative communication can contribute to their success, writes Kristián Hloušek from Marketup. When Apple introduced the first generation iPod music player in 2001, there were already a number of competitors on the market. Yet within two years, the new product had already captured more than a third of the… Continue reading CREATIVITY INCREASES THE CHANCES OF INNOVATION TO SUCCEED

SHARE AND COCA-COLA IS BACK. MARKETING CHIEF JAKUB LOOS WILL TALK ABOUT THE CAMPAIGN IN THE NEXT ISSUE OF MAM

4. 4. 2025 The Coca-Cola Company is coming again with its legendary “Share a Coca-Cola” campaign. This time, it’s calling on members of the younger generations in particular to meet in the real world. Read about the new campaign in the next issue of MAM, where the company’s marketing director Jakub Loos talks about it. Coca-Cola already celebrated… Continue reading SHARE AND COCA-COLA IS BACK. MARKETING CHIEF JAKUB LOOS WILL TALK ABOUT THE CAMPAIGN IN THE NEXT ISSUE OF MAM

RAPID GROWTH OF RETAIL MEDIA WILL ALSO BE SUPPORTED BY LINKING WITH CTV ADVERTISING

3. 4. 2025 Shopping directly from the TV screen will soon become a reality, thanks to the rapid growth of retail media and its integration with smart screen advertising (CTV), Duncan Painter said at the OmniConnect conference. The retail media segment is becoming an important part of marketing strategies around the world and its influence is growing. Retail… Continue reading RAPID GROWTH OF RETAIL MEDIA WILL ALSO BE SUPPORTED BY LINKING WITH CTV ADVERTISING

TV PRIMA WILL BROADCAST FAIRY TALES, ROMANTIC AND ACTION FILMS AND COMEDIES AT EASTER

3. 4. 2025 Television Prima has announced its programme for this year’s Easter holidays. It will include family comedies, romantic films, action thrillers and interesting documentaries in its festive broadcasts. Throughout the Easter holidays, family films and popular series will be on the main Prima TV station. On Friday morning, in Asterix and Obelix ve službách jejího Veličenstva… Continue reading TV PRIMA WILL BROADCAST FAIRY TALES, ROMANTIC AND ACTION FILMS AND COMEDIES AT EASTER