PRIMA’S CEO SINGER: CHANGE IN LICENCE FEES WILL SHARPLY INCREASE CZECH TV’S REVENUES. IT COULD ROCK THE MARKET
10. 7. 2024 The proposal to increase licence fee collection is facing opposition from private broadcasters. Marek Singer, CEO of the Prima media group, states that the current proposal would provide more revenue to public television and radio than the lawmakers claim. At the end of June, the government approved the so-called major media amendment, which is supposed… Continue reading PRIMA’S CEO SINGER: CHANGE IN LICENCE FEES WILL SHARPLY INCREASE CZECH TV’S REVENUES. IT COULD ROCK THE MARKET
ADVERTISING MARKET TO GROW BY A TENTH GLOBALLY THIS YEAR
10. 7. 2024 Magna’s updated report on the development of advertising investments brings more optimistic news for the media, writes Pavel Koreň. During the first half of the year, Magna updated its outlook for the ad market with the Ad Forecast Report. It tracked the net revenues of media owners combined with data from organisations trading with them… Continue reading ADVERTISING MARKET TO GROW BY A TENTH GLOBALLY THIS YEAR
RECORD INTEREST OF BRANDS IN THE CZECH REPUBLIC, 20 BRANDS ENTERED THE MARKET IN THE FIRST HALF OF THE YEAR
9. 7. 2024 A record 20 brands entered the domestic retail market in the first six months of this year, most often cosmetics and gastronomic concepts. The most significant entries into the Czech market in the first half of the year were Balmain Hair Couture, Parfums Christian Dior and Le Labo, which belong to the luxury segment. In… Continue reading RECORD INTEREST OF BRANDS IN THE CZECH REPUBLIC, 20 BRANDS ENTERED THE MARKET IN THE FIRST HALF OF THE YEAR
CZECH TV REMAINED THE STRONGEST IN THE FIRST HALF OF THE YEAR
8. 7. 2024 Czech Television stations recorded the highest share of the TV market in the universal audience group over 15 years of age in the first half of the year. The cumulative share of Czech TV stations exceeded 30% in the over-15 audience group in the first half of 2024 and was the highest among all domestic… Continue reading CZECH TV REMAINED THE STRONGEST IN THE FIRST HALF OF THE YEAR
90 PERCENT OF CZECHS ALREADY USE THE INTERNET, THE NUMBER OF PEOPLE SHOPPING ONLINE HAS INCREASED SIGNIFICANTLY
8. 7. 2024 The Czech population is above the EU average in the use of the internet and social networks. The number of online shoppers is also increasing and Generation Z is beginning to make its mark on the market. And what are the other current online trends? This is what Vojtěch Lambert from LCG New Media describes.… Continue reading 90 PERCENT OF CZECHS ALREADY USE THE INTERNET, THE NUMBER OF PEOPLE SHOPPING ONLINE HAS INCREASED SIGNIFICANTLY
VOYO IS NUMBER TWO BEHIND NETFLIX. CZECH MARKET MAY GROW BY 2030
8. 7. 2024 The Czech pay video-on-demand market is still poised to increase its penetration, a panel discussion at this year’s Karlovy Vary festival heard. The Czech pay video-on-demand (SVOD) market may continue to grow in the next few years, at least until 2030. Lucie Oravčíková, digital director of the Nova Group, said this at a discussion held… Continue reading VOYO IS NUMBER TWO BEHIND NETFLIX. CZECH MARKET MAY GROW BY 2030
RPR: PEOPLE COMPLAINED ABOUT FOODORA, PINK ELEPHANT AND STREAM.CZ
5. 7. 2024 The Advertising Council has received ten complaints so far this year. One of the ads has been deemed objectionable. In the first six months of this year, the Advertising Council (RPR), which tries to promote “honest, legal, decent and truthful advertising” on the Czech market, received a total of ten complaints, seven of which were… Continue reading RPR: PEOPLE COMPLAINED ABOUT FOODORA, PINK ELEPHANT AND STREAM.CZ
TV STATIONS AGREE THAT WEATHER HAS A MAJOR IMPACT ON RATINGS, THE EXCEPTION BEING SPORTS
5. 7. 2024 Especially in summer, weather news comes to the fore. However, the state of the sky and the forecasts of meteorologists are also of interest to TV station management. The weather has a major impact on whether viewers will even pick up the remote control and turn on the TV. “The weather is absolutely crucial. It… Continue reading TV STATIONS AGREE THAT WEATHER HAS A MAJOR IMPACT ON RATINGS, THE EXCEPTION BEING SPORTS
THE OLYMPICS IN PARIS IS A DRAW: MAX, THURS, NEW CHANNELS AND HDR
4. 7. 2024 This year is packed with sporting events – the hockey championship held in the Czech Republic, the Euro football tournament and finally the Summer Olympic Games in Paris. From a technological perspective, it’s once again a feast for the viewer. The Summer Olympic Games in Paris will be revolutionary from the point of view of… Continue reading THE OLYMPICS IN PARIS IS A DRAW: MAX, THURS, NEW CHANNELS AND HDR
TV NOVA HELPS YOUNG TALENTS TO BREAK THROUGH
4. 7. 2024 The Nova Group has supporting young talent in its DNA. They can start their careers here or work their way up to a key position from scratch. A sophisticated system of learning by doing from industry leaders requires the courage to give young people the confidence to make mistakes too. Through a wide range of… Continue reading TV NOVA HELPS YOUNG TALENTS TO BREAK THROUGH
ALMOST TWO THIRDS OF CZECHS WILL GO ON HOLIDAY THIS YEAR
4. 7. 2024 Two-fifths of Czechs are going abroad on holiday, most often to the seaside or for sightseeing. Most Czechs are going on a summer holiday this year, often more than one: 56% of those planning a summer break are even going on two or more holidays. Almost two-fifths of Czechs will go abroad. Of the types… Continue reading ALMOST TWO THIRDS OF CZECHS WILL GO ON HOLIDAY THIS YEAR
VIDEO CONTENT ON THE INTERNET CONTINUES TO GROW BY 50% YEAR-ON-YEAR
3. 7. 2024 Interest in watching video content continues to increase significantly, according to Czech Radio. Ceske Radiokomunikace (CRA) has seen a steady increase in the viewing of video content on its CDN network. The volume of data transferred has increased by 54% year-on-year in the last year. This is a longer-term trend, with year-on-year increases of more… Continue reading VIDEO CONTENT ON THE INTERNET CONTINUES TO GROW BY 50% YEAR-ON-YEAR
BAUHAUS, BIRELL AND MASTERCARD REACH THE CZECHS WITH THEIR ADVERTISING
2. 7. 2024 Of the 60 ads selected last year, Bauhaus, Birell and Mastercard resonated most with Czechs, according to Ipsos. Advertising is good when it is effective. According to Ipsos, three pillars are important for effective advertising creative – creative experience, empathy and proximity, as well as a creative idea. In terms of these pillars, Czech consumers… Continue reading BAUHAUS, BIRELL AND MASTERCARD REACH THE CZECHS WITH THEIR ADVERTISING
SUMMER SCHEMES LAUNCH, TV BETS ON PROVEN MIX
1. 7. 2024 The summer programming schedules of domestic TV stations start in full swing on 1 July. In particular, reruns of original series form the main focus of this year’s summer programming at the three most watched domestic TV stations. The summer programming schedules get off to a full start from 1 July. TV Nova is basing… Continue reading SUMMER SCHEMES LAUNCH, TV BETS ON PROVEN MIX
KVIFF 2024: CZECH TV STREAMING AMONG FILMMAKERS, SOCIAL NETWORKS AS A MAGNET FOR VIEWERS
1. 7. 2024 On the first day of the Industry section of the festival, a debate on Streaming Media and the Attention Economy took place. The Industry Section of the Karlovy Vary International Film Festival (KVIFF), which gives film and TV professionals the opportunity to learn about current trends in film production and distribution and TV formats, has… Continue reading KVIFF 2024: CZECH TV STREAMING AMONG FILMMAKERS, SOCIAL NETWORKS AS A MAGNET FOR VIEWERS
AUDIOVISUAL TURNOVER DECLINED, BUT CZECH PRODUCTION IMPROVED THANKS TO TV AND WATER
1. 7. 2024 The turnover of Czech audiovisual production decreased last year, but original Czech production improved year-on-year thanks to TV and series production, according to new data from the APA. The Czech audiovisual industry has stabilised, according to the Association of Producers in Audiovisual (APA), with turnover of CZK 13.5 billion in 2023, down 12% from the… Continue reading AUDIOVISUAL TURNOVER DECLINED, BUT CZECH PRODUCTION IMPROVED THANKS TO TV AND WATER
EFFIE ADVERTISING EFFECTIVENESS COMPETITION HAS OPENED APPLICATIONS
28. 6. 2024 Applications for the Effie Czech Republic Advertising Effectiveness Competition are open until 18 August. The competition is open in 16 categories this year. The most important domestic advertising and marketing effectiveness competition, Effie Czech Republic, is opening applications for its 27th year. Interested parties can submit applications for all 16 categories. Contestants will be able… Continue reading EFFIE ADVERTISING EFFECTIVENESS COMPETITION HAS OPENED APPLICATIONS
THE FIGHT FOR TV CONTENT. WHAT DO OPERATORS VALUE CUSTOMERS FOR?
27. 6. 2024 Long gone are the days when pay-TV was enough to offer customers a few dozen channels to choose from according to their preferences. Operators are trying to please future and existing customers with exclusivity. The journey of exclusive content seems to be a matter of the last few months in particular, but it goes back… Continue reading THE FIGHT FOR TV CONTENT. WHAT DO OPERATORS VALUE CUSTOMERS FOR?
