THE DEBATE ABOUT PUBLIC SERVICE MEDIA IS COMPLETELY REVERSED, SAYS PAVEL KUBINA FROM PRIMA
3. 6. 2024 In June, the government will be submitted a bill to increase TV fees. “They should not be increased before the state says what kind of public service it expects,” says Pavel Kubina, Director for Media Law Issues at Prima Group. Last autumn, the Ministry of Culture announced that it wanted to increase television and radio… Continue reading THE DEBATE ABOUT PUBLIC SERVICE MEDIA IS COMPLETELY REVERSED, SAYS PAVEL KUBINA FROM PRIMA
PODCAST: HOW THE AGENCY MARKET IS MOVING IN THE CZECH REPUBLIC AND HOW TV NOVA WORKS WITH REALITY SHOWS ON NETWORKS
2. 6. 2024 Vojtěch Foukal from Visibility agency and Tomáš Hodboď from TV Nova shared their news and know-how. Listen to the new episode of the podcast about marketing Brands, briefs, budgets. Tomáš Hodboď, head of social at TV Nova, talked about how commercial TV works with the content from the reality show Love Island on social media,… Continue reading PODCAST: HOW THE AGENCY MARKET IS MOVING IN THE CZECH REPUBLIC AND HOW TV NOVA WORKS WITH REALITY SHOWS ON NETWORKS
WBD EXTENDS WIMBLEDON RIGHTS IN 11 EUROPEAN MARKETS
30. 5. 2024 The Championships, Wimbledon will continue to be shown on Warner Bros. Discovery’s (WBD) channels and platforms following a new long-term rights extension with The All England Lawn Tennis Club. The deal was facilitated by IMG, The All England Lawn Tennis Club’s exclusive media rights representative. Eurosport and Max will be the exclusive home of Wimbledon… Continue reading WBD EXTENDS WIMBLEDON RIGHTS IN 11 EUROPEAN MARKETS
NOVA SPORT HAS THE RIGHTS TO THE CHAMPIONS LEAGUE FOR FURTHER YEARS
30. 5. 2024 The UEFA Champions League will remain on Nova Sport for years to come. Live broadcasts will now also be available on Nova Sport 5 and 6. The UEFA Champions League will remain on Nova Sport for years to come. New live broadcasts will also be available on Nova Sport 5 and 6. In addition, Nova… Continue reading NOVA SPORT HAS THE RIGHTS TO THE CHAMPIONS LEAGUE FOR FURTHER YEARS
WHAT DOES THE COMBINATION OF VODAFON TV AND PRIMA+ BRING?
30. 5. 2024 The Vodafone operator is the first player on the pay-TV market to offer a connection with the prima+ video library. The news started on the same day as the launch of the global video library Max, Tuesday 21 May. Media group Nova has long offered successful connections with telecoms players in the market in the… Continue reading WHAT DOES THE COMBINATION OF VODAFON TV AND PRIMA+ BRING?
ATTENTION PLANNING: THE NEW STANDARD FOR ADVERTISING CAMPAIGN PLANNING
30. 5. 2024 Pay per impression and even impression viewability metrics are no longer enough in digital advertising today. The key is the attention the ad gets, writes Zuzana Horáková from Omnicom Media Group. In the era of digital advertising, when each of us is bombarded by an endless stream of advertising messages, it is increasingly evident that… Continue reading ATTENTION PLANNING: THE NEW STANDARD FOR ADVERTISING CAMPAIGN PLANNING
CNN PRIMA NEWS BROADCASTS DUEL BETWEEN FIALA AND BABIŠ FOR EU ELECTIONS
29. 5. 2024 CNN Prima News will broadcast five major debates in the run-up to the European Parliament elections, including a duel between Prime Minister Petr Fiala and former Prime Minister Andrej Babiš. CNN Prima News is building on its previous coverage of the European Parliament elections, with a major debate between the leaders of the parties’ candidates… Continue reading CNN PRIMA NEWS BROADCASTS DUEL BETWEEN FIALA AND BABIŠ FOR EU ELECTIONS
PRIMA INTRODUCES NEW COMPETITION WHO IS ASKING?, HOSTED BY MARTIN DEJDAR
29. 5. 2024 The new competition show Who Is asking? is based on questions from ordinary viewers. It will appear on TV Prima for the first time on Friday, 21 June, and will fill the Friday summer evenings. The Prima Group has filmed a Czech version of the TV competition show Who is Asking?. Prima will present the… Continue reading PRIMA INTRODUCES NEW COMPETITION WHO IS ASKING?, HOSTED BY MARTIN DEJDAR
“THE MOST IMPORTANT THING FOR ME IS THE COMFORT IN THE STUDIO,” REFLECTS TV PRESENTER MARTIN ČERMÁK
29. 5. 2024 He started in television as a sportscaster, now he is a news presenter. How does he perceive the difference? “With the news it’s different every day. The spectrum of knowledge, events and interviews is endless,” he says. How did he experience our victory at the World Cup? Was it an experience for him to film… Continue reading “THE MOST IMPORTANT THING FOR ME IS THE COMFORT IN THE STUDIO,” REFLECTS TV PRESENTER MARTIN ČERMÁK
TV NOVA COUNTS WITH DVB-T2 IN THE FOLLOWING YEARS
28. 5. 2024 The media group Nova plans to continue to disseminate its signal via DVB-T2 terrestrial broadcasting in the coming years. RRTV has applied for a new licence for its flagship channel. On Friday 24 May, media group Nova submitted an application to the Radio and Television Broadcasting Council (RRTV) for terrestrial distribution of its eponymous programme.… Continue reading TV NOVA COUNTS WITH DVB-T2 IN THE FOLLOWING YEARS
PRIMA LAUNCHES REALITY SERIES ESCAPE ON PRIMA+ AND PRIMA COOL
28. 5. 2024 The new reality series Escape about young people will be launched by Prima first on its video service prima+ and a week later on Prima Cool. From Monday, 17 June, the new reality series Escape will be added to the prima+ service. A week later, from 24 June, it will also be broadcast on the… Continue reading PRIMA LAUNCHES REALITY SERIES ESCAPE ON PRIMA+ AND PRIMA COOL
MEDIA CLUB GETS CLOSER TO SPORT THANKS TO THE INCLUSION OF CANAL+
27. 5. 2024 Media Club has expanded its inventory for video advertising sales to include Canal+. It brings sports content as well as quality of reach, says Petr Hatlapatka. Since the beginning of May, Representation Media Club’s advertising space has expanded to include Canal+ content in video advertising. The video ad appears on the back of Canal+ Sport… Continue reading MEDIA CLUB GETS CLOSER TO SPORT THANKS TO THE INCLUSION OF CANAL+
CME INCREASED PRODUCTION HOURS FOR TV AND VOYO BY A FIFTH LAST YEAR
24. 5. 2024 The production of new content for the linear channels of the CME television group, which includes TV Nova, as well as for the Voyo service, was reflected in a 20 percent increase in production hours last year. Revenues of the Central European Media Enterprises (CME) television group, which includes the domestic TV Nova, increased by… Continue reading CME INCREASED PRODUCTION HOURS FOR TV AND VOYO BY A FIFTH LAST YEAR
NEW CEREAL BAR BRAND JOYA ENTERS THE MARKET
23. 5. 2024 The launch of a new brand of Joya cereal bar supports the “world’s most boring advice” campaign. A new brand of Joya cereal bar, backed by Úsovsko Food, is coming to the Czech market. It launches four variants: apple & cinnamon, chocolate & coconut, apricot or raspberry. Its launch has been supported by an advertising… Continue reading NEW CEREAL BAR BRAND JOYA ENTERS THE MARKET
GENERATION Z IS INSPIRED TO TRAVEL BY SOCIAL MEDIA
23. 5. 2024 Spontaneity, variety and a lively programme day and night are what young travellers expect from travel. How do Czech travel agencies reach them? Summer is coming and with it the main travel season. After the pandemic, travel has already gained momentum and many people feel they have to make up for lost time. According to… Continue reading GENERATION Z IS INSPIRED TO TRAVEL BY SOCIAL MEDIA
A QUARTER OF CZECH VOD VIEWERS ENJOYING A FREE RIDE
22. 5. 2024 Almost 25% of viewers to video-on-demand services in the Czech Republic are watching through shared subscriptions rather than paying for them individually. The data is provided by the Atmedia index research. At least 2.8 million Czechs aged 15–69 watch the paid VOD services like Netflix, HBO Max, or Disney+ several times a month, with an… Continue reading A QUARTER OF CZECH VOD VIEWERS ENJOYING A FREE RIDE
WILL CZECH TV AND RADIO BE PAID FOR ON THE INTERNET AS WELL? A DEBATE WITH THE DIRECTORS OF BOTH MEDIA AT DIGIMEDIA 2024
21. 5. 2024 The 19th annual conference will take place on Thursday 13 June in the Congress Hall of the Czech Television in Prague, Kavčí Hory. Not only for a television or radio receiver, but also for an internet connection, a new television and radio fee should be paid. At least if Parliament approves the government’s amendment to… Continue reading WILL CZECH TV AND RADIO BE PAID FOR ON THE INTERNET AS WELL? A DEBATE WITH THE DIRECTORS OF BOTH MEDIA AT DIGIMEDIA 2024
NOVA WILL LAUNCH A ROADSHOW DAY WITH TV NOVA ACROSS THE COUNTRY IN JUNE
21. 5. 2024 As part of its 30th anniversary celebrations, TV Nova will launch a roadshow in early June, visiting twelve locations in the Czech Republic. TV Nova will launch its summer roadshow Day with TV Nova, which will take in twelve stops across the country. The first stop will be in Most on 1 June and the… Continue reading NOVA WILL LAUNCH A ROADSHOW DAY WITH TV NOVA ACROSS THE COUNTRY IN JUNE
