THE TELEVISION TREND IS THE INTERMINGLING OF TERRESTRIALS AND IPTV
21. 5. 2024 The trend of the intermingling of terrestrial and IPTV, as well as the interconnection of linear and non-linear broadcasting, is set to continue, it was said at the Innovation Day conference. The future of TV signal distribution lies in convergence, where the reception of terrestrial broadcasting (DTT) and IPTV are intertwined. Miloš Mastník, CEO of… Continue reading THE TELEVISION TREND IS THE INTERMINGLING OF TERRESTRIALS AND IPTV
VODAFONE TV ADDS PRIMA+ VIDEO LIBRARY TO PACKAGES
21. 5. 2024 Vodafone is adding the streaming service prima+ to its offer. Vodafone TV is adding a plus sign to its name from 21 May. Henceforth, every Vodafone TV+ package will include a subscription to the prima+ video service in the highest Premium standard (without ads). The prima+ Premium video service normally costs CZK 149 per month,… Continue reading VODAFONE TV ADDS PRIMA+ VIDEO LIBRARY TO PACKAGES
DANIEL TVRZ: WE WILL ALSO INTRODUCE ATTENTION AS A PURCHASING METRIC
20. 5. 2024 More and more clients are realising that their production has an impact on the environment, even in the field of advertising communication, says Teads’ chief executive Daniel Tvrz. Originally a French company, Teads has been ready for a cookie-free world for two years. In addition, it has been measuring advertising campaigns for some time now,… Continue reading DANIEL TVRZ: WE WILL ALSO INTRODUCE ATTENTION AS A PURCHASING METRIC
NOVA AND PRIMA LAUNCH PRE-ELECTION BROADCASTS, OFFER DEBATES AND INTERVIEWS WITH LEADERS
17. 5. 2024 Nova TV and Prima TV have gone into election mode. Nova starts on Friday afternoon on TN Live with the first debate with candidates for the European Parliament. Prima has already launched a series of profile interviews with leaders of political parties, movements and coalitions in the 360° programme. We have prepared a large amount… Continue reading NOVA AND PRIMA LAUNCH PRE-ELECTION BROADCASTS, OFFER DEBATES AND INTERVIEWS WITH LEADERS
ADC AWARDS: AGENCY OF THE EVENING IS DDB, GRAND PRIX FOR FOFRTASKA
16. 5. 2024 The title of Agency of the Evening at the ADC Czech Creative Awards went to DDB. The client of the year was Všeobecná zdravotní pojišťovna. The winner of this year’s ADC Czech Creative Awards is the general manager of the DDB. From a total of 274 entries, 120 works made it to the shortlist and… Continue reading ADC AWARDS: AGENCY OF THE EVENING IS DDB, GRAND PRIX FOR FOFRTASKA
EU ELECTION COVERAGE KICKS OFF CHANGES AT TN LIVE
15. 5. 2024 The news portal TN Live will become TV Nova’s main channel for broadcasting ahead of the European Parliament elections. At the same time, the portal itself will shift in content and come up with new programming. The key pillar of the Nova Group’s pre-election coverage of the European Parliament elections will be the main debates… Continue reading EU ELECTION COVERAGE KICKS OFF CHANGES AT TN LIVE
PRIMA COOL SK WILL START BROADCASTING IN SLOVAKIA ON 27 MAY
15. 5. 2024 The first thematic channel of the Prima Group localized for the Slovak market is the Prima Cool station. It will start broadcasting on 27 May. The Slovak version of Prima Cool, the Prima Cool SK channel, will start broadcasting on 27 May. It will focus mainly on younger and male viewers. It will offer comedy… Continue reading PRIMA COOL SK WILL START BROADCASTING IN SLOVAKIA ON 27 MAY
AKTV, PRIMA AND NOVA REACH AGREEMENT WITH FASTSHARE.CLOUD
15. 5. 2024 The commercial TV broadcasters associated with the Association of Commercial Television (AKTV) have managed to reach another agreement aimed at greater protection of their content in the online environment. Together with TV Nova and FTV Prima, the Association of Commercial Television (AKTV) has reached an agreement with the operators of Fastshare.cloud, Inside Invest company and its… Continue reading AKTV, PRIMA AND NOVA REACH AGREEMENT WITH FASTSHARE.CLOUD
COMMERCIAL TV STATIONS PROPOSE MORE RESTRICTIONS ON SPONSORSHIP AND ADVERTISING ON ČT
13. 5. 2024 Sponsorship of only longer programmes, limited number and length of sponsorship messages, limitations on product placement and advertising on ČT sport, and zero advertising online are some of the ideas of commercial broadcasters about changes in the placement of commercial messages on Česká televize (Czech Television, ČT). Pavel Kubina, a long-time media lawyer, is a… Continue reading COMMERCIAL TV STATIONS PROPOSE MORE RESTRICTIONS ON SPONSORSHIP AND ADVERTISING ON ČT
THE ICE HOCKEY WORLD CHAMPIONSHIP WILL BE ACCOMPANIED BY HOCKEY PLAYLISTS!
10. 5. 2024 The IIHF Ice Hockey World Championship is approaching and ÓČKO has prepared a special activity for the occasion. The World Championship will be accompanied by HOCKEY PLAYLISTS on Óčko! Before each game of the national team, Óčko will include a special one-hour playlist of hits that will be played to the hockey players in the… Continue reading THE ICE HOCKEY WORLD CHAMPIONSHIP WILL BE ACCOMPANIED BY HOCKEY PLAYLISTS!
PPL JOIN THE “HOCKEY FEVER” WITH TV CAMPAIGN
8. 5. 2024 PPL is deploying its first TV campaign for the upcoming World Cup. For the first time in its history, PPL is taking its campaign to television. During the hockey championship, its advertising spot will appear on Czech TV and also online, including social media. PPL’s campaign highlights the core pillar of its philosophy – “reliability… Continue reading PPL JOIN THE “HOCKEY FEVER” WITH TV CAMPAIGN
THE STRONGEST GROUP IN APRIL WAS NOVA, IT ALSO HAD THE HIGHEST GROWTH
7. 5. 2024 The Nova TV group posted the highest year-on-year growth in the TV market in April and also achieved the highest share. The group with the highest share of the TV market this April was Nova. It achieved the highest shares not only in the universal 15+ audience group in daytime broadcasting, but also in the… Continue reading THE STRONGEST GROUP IN APRIL WAS NOVA, IT ALSO HAD THE HIGHEST GROWTH
WE HAD TO CONVINCE THE CREATORS THAT WE WERE SERIOUS. WHAT’S NEXT FOR VOYO
6. 5. 2024 Nova TV wants to boost subscriber interest in the Voyo app. Over 500 hours of content is in production. Online series are also winning professional awards. More than 820,000 people in the Czech Republic and Slovakia already pay for access to the Voyo streaming app. This puts Nova TV significantly closer to its desired goal… Continue reading WE HAD TO CONVINCE THE CREATORS THAT WE WERE SERIOUS. WHAT’S NEXT FOR VOYO
AKA: NET INVESTMENT IN ADVERTISING TO GROW BY 8% THIS YEAR, UP FROM 12% LAST YEAR
6. 5. 2024 The Association of Communication Agencies (AKA) and the Association of Media Agencies (ASMEA), in cooperation with ResSolution Group, publish an estimate of the development of net marketing investments on the Czech market. The marketing communications market grew by 12% in 2023, and is expected to grow by 8.4% in 2024, bringing the total net investment… Continue reading AKA: NET INVESTMENT IN ADVERTISING TO GROW BY 8% THIS YEAR, UP FROM 12% LAST YEAR
CNN PRIMA NEWS SHARE IS AROUND 2%, ADDS VIDEO PODCASTS
3. 5. 2024 CNN Prima News’ share has been steadily increasing, hovering around 2% over the past year. News station CNN Prima News has increased its share of viewership year-on-year, stabilising at 1.91% in CS 15+ over the past year. It also narrowly missed the 2% mark in March and April this year. It also announced that it… Continue reading CNN PRIMA NEWS SHARE IS AROUND 2%, ADDS VIDEO PODCASTS
MEDIA CLUB NOW REPRESENTS THE STREAMING SERVICE CANAL+
3. 5. 2024 Media Club’s video advertising space is expanding to include Canal+’s video library as of May. Media Club adds the streaming service Canal+, which has been on the Czech and Slovak market since April last year, to its portfolio. Since May, it has been included as part of the video advertising space. The video advertising is… Continue reading MEDIA CLUB NOW REPRESENTS THE STREAMING SERVICE CANAL+
NAKED ATTRACTION ALSO CREATES LONG-TERM RELATIONSHIPS, SAYS NAKED DATING CONSULTANT
1. 5. 2024 Óčko TV has acquired the licence for the Czech version of the popular naked dating site Naked Attraction. Lucy Heaven, a consultant of the licensor, All3Media, came to the Czech Republic. She revealed where the show stirs up the most controversy and how couples who meet without clothes end up. You’re responsible for consulting on… Continue reading NAKED ATTRACTION ALSO CREATES LONG-TERM RELATIONSHIPS, SAYS NAKED DATING CONSULTANT
RICHARD BURNLEY, EBU’S DIRECTOR OF LEGAL AND REGULATORY AFFAIRS, WILL BE A GUEST AT THE DIGIMEDIA CONFERENCE
30. 4. 2024 The European Broadcasting Union (EBU), which brings together public service television and radio broadcasters, will give its views on the funding of these media and the use of artificial intelligence in media content creation at the Digimedia 2024 conference, with Richard Burnley, EBU Director of Legal Affairs and Regulation. He will sit on a joint… Continue reading RICHARD BURNLEY, EBU’S DIRECTOR OF LEGAL AND REGULATORY AFFAIRS, WILL BE A GUEST AT THE DIGIMEDIA CONFERENCE
