“THE MOST IMPORTANT THING FOR ME IS THE COMFORT IN THE STUDIO,” REFLECTS TV PRESENTER MARTIN ČERMÁK
29. 5. 2024 He started in television as a sportscaster, now he is a news presenter. How does he perceive the difference? “With the news it’s different every day. The spectrum of knowledge, events and interviews is endless,” he says. How did he experience our victory at the World Cup? Was it an experience for him to film… Continue reading “THE MOST IMPORTANT THING FOR ME IS THE COMFORT IN THE STUDIO,” REFLECTS TV PRESENTER MARTIN ČERMÁK
TV NOVA COUNTS WITH DVB-T2 IN THE FOLLOWING YEARS
28. 5. 2024 The media group Nova plans to continue to disseminate its signal via DVB-T2 terrestrial broadcasting in the coming years. RRTV has applied for a new licence for its flagship channel. On Friday 24 May, media group Nova submitted an application to the Radio and Television Broadcasting Council (RRTV) for terrestrial distribution of its eponymous programme.… Continue reading TV NOVA COUNTS WITH DVB-T2 IN THE FOLLOWING YEARS
PRIMA LAUNCHES REALITY SERIES ESCAPE ON PRIMA+ AND PRIMA COOL
28. 5. 2024 The new reality series Escape about young people will be launched by Prima first on its video service prima+ and a week later on Prima Cool. From Monday, 17 June, the new reality series Escape will be added to the prima+ service. A week later, from 24 June, it will also be broadcast on the… Continue reading PRIMA LAUNCHES REALITY SERIES ESCAPE ON PRIMA+ AND PRIMA COOL
MEDIA CLUB GETS CLOSER TO SPORT THANKS TO THE INCLUSION OF CANAL+
27. 5. 2024 Media Club has expanded its inventory for video advertising sales to include Canal+. It brings sports content as well as quality of reach, says Petr Hatlapatka. Since the beginning of May, Representation Media Club’s advertising space has expanded to include Canal+ content in video advertising. The video ad appears on the back of Canal+ Sport… Continue reading MEDIA CLUB GETS CLOSER TO SPORT THANKS TO THE INCLUSION OF CANAL+
CME INCREASED PRODUCTION HOURS FOR TV AND VOYO BY A FIFTH LAST YEAR
24. 5. 2024 The production of new content for the linear channels of the CME television group, which includes TV Nova, as well as for the Voyo service, was reflected in a 20 percent increase in production hours last year. Revenues of the Central European Media Enterprises (CME) television group, which includes the domestic TV Nova, increased by… Continue reading CME INCREASED PRODUCTION HOURS FOR TV AND VOYO BY A FIFTH LAST YEAR
NEW CEREAL BAR BRAND JOYA ENTERS THE MARKET
23. 5. 2024 The launch of a new brand of Joya cereal bar supports the “world’s most boring advice” campaign. A new brand of Joya cereal bar, backed by Úsovsko Food, is coming to the Czech market. It launches four variants: apple & cinnamon, chocolate & coconut, apricot or raspberry. Its launch has been supported by an advertising… Continue reading NEW CEREAL BAR BRAND JOYA ENTERS THE MARKET
GENERATION Z IS INSPIRED TO TRAVEL BY SOCIAL MEDIA
23. 5. 2024 Spontaneity, variety and a lively programme day and night are what young travellers expect from travel. How do Czech travel agencies reach them? Summer is coming and with it the main travel season. After the pandemic, travel has already gained momentum and many people feel they have to make up for lost time. According to… Continue reading GENERATION Z IS INSPIRED TO TRAVEL BY SOCIAL MEDIA
A QUARTER OF CZECH VOD VIEWERS ENJOYING A FREE RIDE
22. 5. 2024 Almost 25% of viewers to video-on-demand services in the Czech Republic are watching through shared subscriptions rather than paying for them individually. The data is provided by the Atmedia index research. At least 2.8 million Czechs aged 15–69 watch the paid VOD services like Netflix, HBO Max, or Disney+ several times a month, with an… Continue reading A QUARTER OF CZECH VOD VIEWERS ENJOYING A FREE RIDE
WILL CZECH TV AND RADIO BE PAID FOR ON THE INTERNET AS WELL? A DEBATE WITH THE DIRECTORS OF BOTH MEDIA AT DIGIMEDIA 2024
21. 5. 2024 The 19th annual conference will take place on Thursday 13 June in the Congress Hall of the Czech Television in Prague, Kavčí Hory. Not only for a television or radio receiver, but also for an internet connection, a new television and radio fee should be paid. At least if Parliament approves the government’s amendment to… Continue reading WILL CZECH TV AND RADIO BE PAID FOR ON THE INTERNET AS WELL? A DEBATE WITH THE DIRECTORS OF BOTH MEDIA AT DIGIMEDIA 2024
NOVA WILL LAUNCH A ROADSHOW DAY WITH TV NOVA ACROSS THE COUNTRY IN JUNE
21. 5. 2024 As part of its 30th anniversary celebrations, TV Nova will launch a roadshow in early June, visiting twelve locations in the Czech Republic. TV Nova will launch its summer roadshow Day with TV Nova, which will take in twelve stops across the country. The first stop will be in Most on 1 June and the… Continue reading NOVA WILL LAUNCH A ROADSHOW DAY WITH TV NOVA ACROSS THE COUNTRY IN JUNE
THE TELEVISION TREND IS THE INTERMINGLING OF TERRESTRIALS AND IPTV
21. 5. 2024 The trend of the intermingling of terrestrial and IPTV, as well as the interconnection of linear and non-linear broadcasting, is set to continue, it was said at the Innovation Day conference. The future of TV signal distribution lies in convergence, where the reception of terrestrial broadcasting (DTT) and IPTV are intertwined. Miloš Mastník, CEO of… Continue reading THE TELEVISION TREND IS THE INTERMINGLING OF TERRESTRIALS AND IPTV
VODAFONE TV ADDS PRIMA+ VIDEO LIBRARY TO PACKAGES
21. 5. 2024 Vodafone is adding the streaming service prima+ to its offer. Vodafone TV is adding a plus sign to its name from 21 May. Henceforth, every Vodafone TV+ package will include a subscription to the prima+ video service in the highest Premium standard (without ads). The prima+ Premium video service normally costs CZK 149 per month,… Continue reading VODAFONE TV ADDS PRIMA+ VIDEO LIBRARY TO PACKAGES
DANIEL TVRZ: WE WILL ALSO INTRODUCE ATTENTION AS A PURCHASING METRIC
20. 5. 2024 More and more clients are realising that their production has an impact on the environment, even in the field of advertising communication, says Teads’ chief executive Daniel Tvrz. Originally a French company, Teads has been ready for a cookie-free world for two years. In addition, it has been measuring advertising campaigns for some time now,… Continue reading DANIEL TVRZ: WE WILL ALSO INTRODUCE ATTENTION AS A PURCHASING METRIC
NOVA AND PRIMA LAUNCH PRE-ELECTION BROADCASTS, OFFER DEBATES AND INTERVIEWS WITH LEADERS
17. 5. 2024 Nova TV and Prima TV have gone into election mode. Nova starts on Friday afternoon on TN Live with the first debate with candidates for the European Parliament. Prima has already launched a series of profile interviews with leaders of political parties, movements and coalitions in the 360° programme. We have prepared a large amount… Continue reading NOVA AND PRIMA LAUNCH PRE-ELECTION BROADCASTS, OFFER DEBATES AND INTERVIEWS WITH LEADERS
ADC AWARDS: AGENCY OF THE EVENING IS DDB, GRAND PRIX FOR FOFRTASKA
16. 5. 2024 The title of Agency of the Evening at the ADC Czech Creative Awards went to DDB. The client of the year was Všeobecná zdravotní pojišťovna. The winner of this year’s ADC Czech Creative Awards is the general manager of the DDB. From a total of 274 entries, 120 works made it to the shortlist and… Continue reading ADC AWARDS: AGENCY OF THE EVENING IS DDB, GRAND PRIX FOR FOFRTASKA
EU ELECTION COVERAGE KICKS OFF CHANGES AT TN LIVE
15. 5. 2024 The news portal TN Live will become TV Nova’s main channel for broadcasting ahead of the European Parliament elections. At the same time, the portal itself will shift in content and come up with new programming. The key pillar of the Nova Group’s pre-election coverage of the European Parliament elections will be the main debates… Continue reading EU ELECTION COVERAGE KICKS OFF CHANGES AT TN LIVE
PRIMA COOL SK WILL START BROADCASTING IN SLOVAKIA ON 27 MAY
15. 5. 2024 The first thematic channel of the Prima Group localized for the Slovak market is the Prima Cool station. It will start broadcasting on 27 May. The Slovak version of Prima Cool, the Prima Cool SK channel, will start broadcasting on 27 May. It will focus mainly on younger and male viewers. It will offer comedy… Continue reading PRIMA COOL SK WILL START BROADCASTING IN SLOVAKIA ON 27 MAY
AKTV, PRIMA AND NOVA REACH AGREEMENT WITH FASTSHARE.CLOUD
15. 5. 2024 The commercial TV broadcasters associated with the Association of Commercial Television (AKTV) have managed to reach another agreement aimed at greater protection of their content in the online environment. Together with TV Nova and FTV Prima, the Association of Commercial Television (AKTV) has reached an agreement with the operators of Fastshare.cloud, Inside Invest company and its… Continue reading AKTV, PRIMA AND NOVA REACH AGREEMENT WITH FASTSHARE.CLOUD
