CNN PRIMA NEWS: NEW GRAPHIC DESIGN REFLECTS CHANGES IN NEWS COVERAGE
25. 3. 2024 The graphic concept of news coverage and the continuous broadcasting of CNN Prima News is one of the essential factors that motivate viewers to watch the station, say Tomáš Vojáček and Petr Závorka. CNN Prima News has introduced a new graphic design for its news and continuous broadcasts after mid-February. The changes include a new… Continue reading CNN PRIMA NEWS: NEW GRAPHIC DESIGN REFLECTS CHANGES IN NEWS COVERAGE
POHLREICH TO FILM NEW EPISODES OF ANO, ŠÉFE! AFTER SIX YEARS!
25. 3. 2024 New episodes of Ano, šéfe! will return to Prima TV screens. The main face will be Zdeněk Pohlreich again. After six years, Prima Television will return to the airwaves with new episodes of Ano, šéfe! (Yes, Chef!). In a spot featuring Zdenek Pohlreich, it has invited restaurant operators to sign up for the show. The… Continue reading POHLREICH TO FILM NEW EPISODES OF ANO, ŠÉFE! AFTER SIX YEARS!
YOUNG LIONS KNOWS THE WINNER.
25. 3. 2024 The judges and organisers of the competition for young creatives in the communications industry have announced the winners of this year’s national round of the Young Lions competition. The Czech round of the Young Lions competition for young creatives in the communications sector has announced the winners. For the first time this year, the winners… Continue reading YOUNG LIONS KNOWS THE WINNER.
YOUNG LIONS 2024: 21 JUDGES EVALUATE THE WORK OF 81 TEAMS FOR FOUR ORGANISATIONS
22. 3. 2024 The sixteenth edition of the Young Lions national competition for young communication professionals up to 31 years of age will soon recognize the winning talents. The Young Lions competition is in full swing. From 18 to 22 March, the competition rounds of the individual categories (Digital, Marketers, Media, PR and Print) are underway. The winners… Continue reading YOUNG LIONS 2024: 21 JUDGES EVALUATE THE WORK OF 81 TEAMS FOR FOUR ORGANISATIONS
CNN PRIMA NEWS BROADCASTS SLOVAK ELECTION NIGHT
22. 3. 2024 CNN Prima News will offer a special broadcast on the Slovak elections, starting on Saturday 23 March at 20:00. After the American Election Super Tuesday, CNN Prima News will broadcast the Slovak election night. The special broadcast, which will start on 23 March and continue throughout the night, will be conducted by a five-member panel… Continue reading CNN PRIMA NEWS BROADCASTS SLOVAK ELECTION NIGHT
HOW ARE CZECH MEDIA CHANGING BY AI? ANSWERS ON THE DIGIMEDIA 2024 CONFERENCE
22. 3. 2024 This year’s 19th Digimedia conference, which will take place on 13 June 2024 in the Congress Hall of the Czech Television in Kavčí Hory, will be not only about television and radio broadcasting. One of the sessions will be dedicated to artificial intelligence and its impact on Czech media. The conference is organized by the… Continue reading HOW ARE CZECH MEDIA CHANGING BY AI? ANSWERS ON THE DIGIMEDIA 2024 CONFERENCE
FAST CHANNELS: RAKUTEN TV HAS SPORTS, MOVIES AND MUSIC FOR FREE AND LEGALLY
21. 3. 2024 FAST channels are a phenomenon that has so far avoided the Czech Republic. The viewer only needs to press a button on the remote control to enter their world. Today’s televisions have allowed for many years the convenience of being connected to the Internet. The viewer does not need to install any additional equipment such… Continue reading FAST CHANNELS: RAKUTEN TV HAS SPORTS, MOVIES AND MUSIC FOR FREE AND LEGALLY
CNN PRIMA NEWS GOES TO BATTLE AGAINST DEEPFAKE VIDEOS
21. 3. 2024 Multiplatform CNN Prima News is fighting so-called deepfake videos. The presenter Pavlina Wolfová warns the public in a new spot. Like other faces of CNN Prima News, she has become an unwitting tool of scammers using artificial intelligence to deceive people. Using stolen and doctored footage, scammers try to convince internet users that celebrities are… Continue reading CNN PRIMA NEWS GOES TO BATTLE AGAINST DEEPFAKE VIDEOS
ÓČKO WILL PRESENT THE CZECH VERSION OF THE “NAKED” REALITY NAKED ATTRACTION
20. 3. 2024 Óčko TV has obtained a licence to broadcast a domestic version of the “naked” dating reality show Naked Attraction, and is opening casting. Óčko Television has obtained a licence to produce the Czech-Slovak version of the dating reality show Naked Attraction. It is therefore opening casting and will put the Czech version of the reality… Continue reading ÓČKO WILL PRESENT THE CZECH VERSION OF THE “NAKED” REALITY NAKED ATTRACTION
AD-SUPPORTED VOYO? DEFINITELY NOT THIS YEAR, SAYS NOVA’S DIGITAL DIRECTOR, LUCIE ORAVČÍKOVÁ
19. 3. 2024 Lucie Oravčíková took over the management of Nova’s digital activities , including the voyo streaming service last year, from today’s Nova CEO Daniel Grunt. At the same time, she became head of digital at a sister TV group Markíza in Slovakia. Lucie Oravčíková has been in charge of Voyo and other digital activities of Nova… Continue reading AD-SUPPORTED VOYO? DEFINITELY NOT THIS YEAR, SAYS NOVA’S DIGITAL DIRECTOR, LUCIE ORAVČÍKOVÁ
FROM THE AMAZON TO VOYO. BIG TEST OF STREAMING SERVICES FINDS HUGE DIFFERENCES
19. 3. 2024 You can choose from two hundred movies and TV shows on one, eight thousand on the other. One has a special profile for children, another counts only adults. One regularly charges CZK 89, the other CZK 319. One will not please with HD resolution, the other will delight with 4K with HDR. We’ve tested ten… Continue reading FROM THE AMAZON TO VOYO. BIG TEST OF STREAMING SERVICES FINDS HUGE DIFFERENCES
PRIMA HAS OPENED CASTING FOR THE NEW SERIES OF CZECHOSLOVAKIA’S GOT TALENT
19. 3. 2024 Casting will take place in several Czech cities on the first weekend in April. Prima Television in cooperation with Slovak TV Joj is preparing the next, 12th edition of the world talent show Česko Slovensko má talent. These days the casting has opened. It will take place in thirteen Czech cities on the weekend of… Continue reading PRIMA HAS OPENED CASTING FOR THE NEW SERIES OF CZECHOSLOVAKIA’S GOT TALENT
E-SHOPS APPRECIATE THE EFFECTIVENESS OF TV AND RADIO CAMPAIGNS
18. 3. 2024 Campaigns in traditional media bring e-shops an increase in brand awareness, as well as a contribution to overall turnover. This came out of the discussion at the Eshopista meeting. For online retailers such as Alza.cz, Niceboy or Trenýrkárna, campaigns on TV or radio bring the effect of increased customer interest in their products. This came… Continue reading E-SHOPS APPRECIATE THE EFFECTIVENESS OF TV AND RADIO CAMPAIGNS
CZECHS LOVE GASTRO SHOWS, THE MAJORITY OF THEM FIND INSPIRATION FOR COOKING
15. 3. 2024 Czechs love cooking and love to be inspired by TV shows. According to them, 67 percent of respondents try cooking at home at least once in a while. One in five cooks this way regularly. This is according to the Axocom survey on the influence of culinary shows on viewers. “Czechs certainly do not lack… Continue reading CZECHS LOVE GASTRO SHOWS, THE MAJORITY OF THEM FIND INSPIRATION FOR COOKING
CZECH BEDDING MANUFACTURER LEJAAN ENTERS THE TV CAMPAIGN
15. 3. 2024 The Czech bedding manufacturer Lejaan launches a TV campaign and looks for a way to reach forty-somethings. After four years, the Liberec bedding brand Lejaan is launching new marketing activities, the most visible of which will be a TV campaign. In February, it also expanded its e-shop to Germany and opened its first brick-and-mortar store… Continue reading CZECH BEDDING MANUFACTURER LEJAAN ENTERS THE TV CAMPAIGN
PRIMA WILL LAUNCH SLOVAK VERSIONS OF PRIMA COOL AND PRIMA LOVE LATER THIS YEAR
14. 3. 2024 The Prima TV group has obtained licences for the Slovak versions of the Prima Cool and Prima Love channels from the Radio and Television Broadcasting Council (RRTV). It has confirmed that it will launch them in Slovakia during 2024. The Radio and Television Broadcasting Council (RRTV) has granted FTV Prima licences to operate the Slovak… Continue reading PRIMA WILL LAUNCH SLOVAK VERSIONS OF PRIMA COOL AND PRIMA LOVE LATER THIS YEAR
TV NOVA SERIES ZLATÁ LABUŤ FLIES ABROAD
12. 3. 2024 The narrative romantic series set against the backdrop of the events of 1939 has entered the portfolio of the major international distributor ONZA Distribution. The Golden Swan convinced especially by the quality of processing and the audience reach that the series has gained on the domestic market. The series will be presented at major international… Continue reading TV NOVA SERIES ZLATÁ LABUŤ FLIES ABROAD
TV NOVA AND TV PRIMA DEPLOY STREAMING SERIES IN TERRESTRIAL BROADCASTING
11. 3. 2024 As expected – TV Nova and rival Prima’s series, which were primarily produced “exclusively” for SVOD platforms, will eventually appear in terrestrial broadcasting. The big stations are thus spreading the costs of production and inflating viewership numbers. From the end of March, Nova Television will air two series of Iveta, originally intended for and deployed… Continue reading TV NOVA AND TV PRIMA DEPLOY STREAMING SERIES IN TERRESTRIAL BROADCASTING
