FLE MEDIA AWARDS 2024 OPENS FOR ENTRIES
4. 3. 2024 The 19th edition of the Fle Media Awards (Flema), a competition for innovative use of media and creative approaches to media investment planning, is now open. Flemedia launches the 19th Fle Media Awards (Flema), a competition for innovative use of media and creative approach to media investment planning. The competition is open to authors of… Continue reading FLE MEDIA AWARDS 2024 OPENS FOR ENTRIES
CNN PRIMA NEWS BRINGS YOU ELECTION NIGHT WITH AMERICAN CNN
4. 3. 2024 An all-night special on Election Super Tuesday is produced by CNN Prima News in partnership with CNN. It will be offered on the night of Tuesday, March 5 to Wednesday, March 6. CNN Prima News, in partnership with CNN America, will offer an all-night special. On the night of 5/6 March, it may decide whether… Continue reading CNN PRIMA NEWS BRINGS YOU ELECTION NIGHT WITH AMERICAN CNN
TELEVISION TO BOOST MARCH PRIME-TIME, SEVERAL NEWS LAUNCHING
1. 3. 2024 Several first-run shows will appear on the March evening primetime telecasts of the largest TV groups. Several new programmes are heading to the March primetime TV schedule, to be introduced by both commercial players and Czech Television. This will build on the programming news at the start of the new year and commercial TV in… Continue reading TELEVISION TO BOOST MARCH PRIME-TIME, SEVERAL NEWS LAUNCHING
VLADIMÍR MUŽÍK HEADS TO CME TO LEAD DIGITAL TRANSFORMATION
28. 2. 2024 Vladimír Mužík will become the head of digital transformation in the area of news formats at media group CME, which operates in six markets including the Czech Republic and Slovakia. Vladimír Mužík, who is currently CEO of Mafra Slovakia, will be the Director of Digital Transformation and News Programming at CME (Central European Media Enterprises… Continue reading VLADIMÍR MUŽÍK HEADS TO CME TO LEAD DIGITAL TRANSFORMATION
JAN VLČEK WILL LEAVE THE LEADERSHIP OF CME AT THE END OF MARCH
28. 2. 2024 After 13 years, Jan Vlček will leave the CME Group and the Nova TV Group. He will leave the management of CME at the end of March. Jan Vlček will leave his current role as Group Revenue Chief at CME at the end of March. He will move to the position at the end of… Continue reading JAN VLČEK WILL LEAVE THE LEADERSHIP OF CME AT THE END OF MARCH
TWO-THIRDS OF GENERATION Z MEMBERS WATCHING VOD IN THE CZECH REPUBLIC
28. 2. 2024 Millennials have emerged as the most avid users of paid VOD services in the Czech Republic, according to the latest Atmedia Index. Netflix, HBO Max and Disney+ are among the streamers favoured by Generation Z and Millennials, encompassing individuals aged 15–24 and 25–34. A combined 61% of the demographic are described as “avid viewers” of… Continue reading TWO-THIRDS OF GENERATION Z MEMBERS WATCHING VOD IN THE CZECH REPUBLIC
NOVA WILL EXCEPTIONALLY INCLUDE THE ORIGINAL TITLE VOYO, IVETA GOES ON AIR
27. 2. 2024 The first title from Voyo Original production to appear on TV Nova’s linear broadcast will be the miniseries Iveta. According to a statement from TV Nova, this is an exceptional move. The first of the titles that the group has prepared for its Voyo video platform is heading to TV Nova’s linear broadcast. According to… Continue reading NOVA WILL EXCEPTIONALLY INCLUDE THE ORIGINAL TITLE VOYO, IVETA GOES ON AIR
CELEBRITIES IN ADVERTISING INFLUENCE PEOPLE’S ATTITUDE TOWARDS A BRAND
27. 2. 2024 Celebrity ads grab people’s attention more than any other ads. Actors have long been the most popular, according to research by Ressolution Group and Nielsen. Two-fifths of Czechs agree that ads with a famous personality catch their attention more than any other ads. Moreover, for about one in three, the presence of a positively perceived… Continue reading CELEBRITIES IN ADVERTISING INFLUENCE PEOPLE’S ATTITUDE TOWARDS A BRAND
CME’S VOYO PASSES 1 MILLION PAYING SUBSCRIBERS
26. 2. 2024 Voyo has surpassed 1 million paying subscribers in the Czech Republic, Slovakia, and Slovenia, making it the leading local SVOD provider in most of CME Group’s markets. The announcement comes just three years after the acquisition of CME by PPF Group and represents a nearly seven-fold increase since 2020. When PPF acquired CME in autumn… Continue reading CME’S VOYO PASSES 1 MILLION PAYING SUBSCRIBERS
VOYO IN SLOVAKIA WILL TEMPORARILY INCLUDE NOVA SPORT 5 AND 6
23. 2. 2024 Voyo users in Slovakia can watch the new Nova Sport 5 and 6 stations as part of a temporary offer. From 29 February 2024, Voyo subscribers in Slovakia will be able to watch the new premium sports stations Nova Sport 5 and Nova Sport 6 as part of a special limited-time promotional offer for an… Continue reading VOYO IN SLOVAKIA WILL TEMPORARILY INCLUDE NOVA SPORT 5 AND 6
PRIMA PLANS BIGGER EXPANSION IN SLOVAKIA, PLANS SEVERAL CHANNELS
23. 2. 2024 Television group Prima wants to make more financial profit from its programmes broadcast in Slovakia. It plans to launch several of its thematic stations there. The Prima TV group’s intention to expand the number of its stations localised for the Slovak audience in Slovakia will include more than two thematic stations, Prima Cool and Prima… Continue reading PRIMA PLANS BIGGER EXPANSION IN SLOVAKIA, PLANS SEVERAL CHANNELS
RESTRICTIONS ON SPONSORSHIP, SPORTS, ENTERTAINMENT AND ONLINE: WHAT IS BEING PLAYED FOR?
22. 2. 2024 In March, the discussions of the working groups looking at the future organisation of the media market and the financing of public service media should reach their final stage. The working committees for the preparation of amendments to the Act on Czech Television, the Act on Czech Radio and the Act on Radio and Television… Continue reading RESTRICTIONS ON SPONSORSHIP, SPORTS, ENTERTAINMENT AND ONLINE: WHAT IS BEING PLAYED FOR?
29 PERCENT OF CZECHS PAY FOR STREAMING SERVICES. WHAT’S DRIVING THEM TO CANCEL THEIR SUBSCRIPTIONS?
22. 2. 2024 The number of subscribers to streaming platforms in the Czech Republic is stable and continues to grow. Despite high inflation and the rising cost of living, only 10 percent of users have cancelled their subscriptions in the past year. Netflix, Voyo, Disney+, Spotify or HBO Max are the most common users. This is according to… Continue reading 29 PERCENT OF CZECHS PAY FOR STREAMING SERVICES. WHAT’S DRIVING THEM TO CANCEL THEIR SUBSCRIPTIONS?
ADAM ŠPÍNA: 2024 WILL BE THE BEST YEAR TO CHANGE THE BRAND SETTING
22. 2. 2024 How to build brands this year? Start with a customer needs analysis followed by a positioning assessment. Rising consumer prices due to inflation are causing people to think more about what they spend their money on. A full 93 percent of Czechs are currently thinking about where and how to save on their spending (NIQ,… Continue reading ADAM ŠPÍNA: 2024 WILL BE THE BEST YEAR TO CHANGE THE BRAND SETTING
STUDENTS GET THEIR NEWS MOST OFTEN FROM THE NET, BUT THEY TRUST READING THE MOST
21. 2. 2024 The level of information among high school students is declining, with social networks remaining the main source for receiving information. However, fewer students use them as a source of information than four years ago. They have the highest trust in information from public service television, but a full 37% of students place their trust in… Continue reading STUDENTS GET THEIR NEWS MOST OFTEN FROM THE NET, BUT THEY TRUST READING THE MOST
NOVA COLLABORATES WITH LAFLUENCE ON INFLUENCER MARKETING
21. 2. 2024 The influencer marketing team, which was created within the commercial department of TV Nova, cooperates with Lafluence agency on campaigns for TV clients mainly in the social media environment. The influencer marketing team was created last year within TV Nova’s sales department. This team is currently working on campaigns for brands such as Fit Kitchen,… Continue reading NOVA COLLABORATES WITH LAFLUENCE ON INFLUENCER MARKETING
NEW TYPE OF SMART TV ADVERTISING REACHES UP TO FOUR MILLION PEOPLE
20. 2. 2024 How to engage viewers who don’t watch traditional TV? Advertising directly in the Smart TV operating system can be the solution. More than two-thirds of Czechs tune into streaming platforms every day. Brands are therefore looking for ways to engage this audience, which no longer watches as much traditional linear TV. One solution may be… Continue reading NEW TYPE OF SMART TV ADVERTISING REACHES UP TO FOUR MILLION PEOPLE
NOVA WILL NOT ENTER FREE-TO-AIR BROADCASTING WITH A SPORTS CHANNEL
19. 2. 2024 The Nova group’s strategy is to operate paid sports channels, there is no economic sense in having a free-to-air sports channel, says CME’s CEO, Didier Stoessel. Nova Group’s portfolio of sports channels will expand from the end of February to include two more channels focused on motorsports. In total, Nova Group will cover the broadcasting… Continue reading NOVA WILL NOT ENTER FREE-TO-AIR BROADCASTING WITH A SPORTS CHANNEL
