PRIMA+ OVER SCHEDULE. VOYO IS NOT CONSIDERING A VERSION WITH ADVERTISING
15. 6. 2023 Both the Prima and Nova TV groups have praised the development of their video-on-demand services. They agree that they are achieving better results than they had planned before their launch. The video platform prima+, launched this year, is developing better than the Prima group expected. This was revealed in the words of Josef Benes, director… Continue reading PRIMA+ OVER SCHEDULE. VOYO IS NOT CONSIDERING A VERSION WITH ADVERTISING
FILM PRODUCTIONS ARE LIVING A GOLDEN AGE, THEY DON’T NEED BILLIONS MORE, SAY BOSSES OF TV NOVA AND TV PRIMA
14. 6. 2023 General Director of TV Nova Daniel Grunt and General Director of FTV Prima Marek Singer in an interview for Hospodářské noviny about levies to the cinema support fund, but also about SVOD services. Marek Singer, the long-serving director of TV Prima, has known Daniel Grunt, the head of TV Nova, personally for 15 years. Both… Continue reading FILM PRODUCTIONS ARE LIVING A GOLDEN AGE, THEY DON’T NEED BILLIONS MORE, SAY BOSSES OF TV NOVA AND TV PRIMA
TV NOVA NEWS LAUNCHED A CAMPAIGN WITH THE CLAIM “WE LIVE WITH YOU”
14. 6. 2023 For the ad spot, Televizní noviny uses real footage that editorial crews have shot in their work in the recent past, The faces of the newscast are also involved. Televizni noviny (TV Nova), the country’s most-watched news programme, has launched a campaign to promote its new “Living with You” campaign. “We thought about how to… Continue reading TV NOVA NEWS LAUNCHED A CAMPAIGN WITH THE CLAIM “WE LIVE WITH YOU”
TV NOVA TO UPGRADE AVOD SERVICE
14. 6. 2023 The Czech national commercial broadcaster TV Nova is working on a new version of its AVOD service nova.cz that will be delivered via HbbTV. Speaking exclusively to Broadband TV News, TV Nova’s CEO Daniel Grunt added that addressable TV is also in its mid-term plans and that by the end of 2024 it will have… Continue reading TV NOVA TO UPGRADE AVOD SERVICE
AMENDMENT TO CZECH TELEVISION FINANCING WILL CAUSE IMBALANCES IN THE MARKET, ACCORDING TO NOVA AND PRIMA
13. 6. 2023 The main commercial players state that the increased TV fee together with the extension of its payment to include all users of ČT services instead of only those having a TV set would bring imbalance in the market. An increase in funding for Czech Television (ČT) through an increase in the television licence fee and… Continue reading AMENDMENT TO CZECH TELEVISION FINANCING WILL CAUSE IMBALANCES IN THE MARKET, ACCORDING TO NOVA AND PRIMA
PRIMA NEWS DIRECTOR ŠVEHLÁK, ŠTRUNC LEAVES
8. 6. 2023 Pavel Štrunc is leaving the management of Prima Group and CNN Prima News after less than three years. Martin Švehlák is the new director. Martin Švehlák will become the director of news and journalism of the Prima Group from 13th June. He joins Prima from Bulgarian company bTV Media Group, where he has been CEO… Continue reading PRIMA NEWS DIRECTOR ŠVEHLÁK, ŠTRUNC LEAVES
PODCAST: “I KNOW WHAT THE AUDIENCE WILL BE EXCITED ABOUT.” SAYS THE FATHER OF TV HITS MICHAL REITLER
6. 6. 2023 It’s easy to miss his name in the headlines. But without him, viewers would miss out on the best TV projects of the last decade-plus. TV producer Michal Reitler, who is also behind the TV series Ulice, Most!, Iveta, Cases of the 1st Department and others, visited the Blesk.cz studio. Michal Reitler, a native of… Continue reading PODCAST: “I KNOW WHAT THE AUDIENCE WILL BE EXCITED ABOUT.” SAYS THE FATHER OF TV HITS MICHAL REITLER
TV IN CZECH REPUBLIC IN MAY: ČT LEADS, NOVA, LIST AND ATMEDIA GREW
5. 6. 2023 Czech Television’s stations continued to record a market share of over 30% this May and achieved the highest market share in the universal group over 15 years of age. Czech Television stations also had the highest share of the TV market in May. Cumulatively, they reached 30.47% in the all-day broadcasting in the over-15 age… Continue reading TV IN CZECH REPUBLIC IN MAY: ČT LEADS, NOVA, LIST AND ATMEDIA GREW
NEXTV SERIES EUROPE CONFERENCE: NETFLIX AND YOUTUBE’S MARKET SHARES ARE DECLINING DUE TO NEW OTT SERVICES IN EUROPE
4. 6. 2023 In mid-May, a series of international conferences Nextv Ad Europe and Nextv Series Europe were held in Prague, organized by Dataxis, with the Association of Commercial Televisions (AKTV) as a partner. The first day of the Nextv Ad Europe event focused on the latest developments in TV advertising, while the second and third days of… Continue reading NEXTV SERIES EUROPE CONFERENCE: NETFLIX AND YOUTUBE’S MARKET SHARES ARE DECLINING DUE TO NEW OTT SERVICES IN EUROPE
ESG INITIATIVE CME CARES WILL BE LED BY SOŇA SCHWARZOVÁ AND HANA DE GOEIJ
31. 5. 2023 ESG, an initiative of the media company CME, which operates TV Nova and the Voyo video platform in the Czech Republic, will be led by Soňa Schwarzová and Hana de Goeij starting June under the brand CME CARES. Soňa Schwarzová will be CME Chief People and Sustainability Officer and Hana de Goeij will be CME… Continue reading ESG INITIATIVE CME CARES WILL BE LED BY SOŇA SCHWARZOVÁ AND HANA DE GOEIJ
PPF: CME TELEVISION GROUP INCREASED PROFITS LAST YEAR
31. 5. 2023 PPF Group’s television business generated higher profits in 2022 than in the previous year, according to financial results. The net profit of the CME Media Enterprises TV group, which operates in six Central and Eastern European countries and includes the domestic TV Nova, increased to EUR 136 million (approx. CZK 3.3 billion) in 2022, up… Continue reading PPF: CME TELEVISION GROUP INCREASED PROFITS LAST YEAR
IT WILL BE POSSIBLE TO SKIP THE AD ON PRIMA AFTER FOUR MINUTES
30. 5. 2023 Skipping of ads in the rewind view of internet operators offering Prima Group channels will be possible from June after four minutes. From 1 June, internet and IP TV operators must extend the time after which it is not possible to skip an advertising block on FTV Prima channels from three to four minutes. MediaGuru… Continue reading IT WILL BE POSSIBLE TO SKIP THE AD ON PRIMA AFTER FOUR MINUTES
NOVA LAUNCHED BEHIND THE SCENES PODCAST, HOSTED BY JAKUB STRYCEK
26. 5. 2023 TV Nova launches a new short podcast “Kuba s Novou” hosted by Jakub Strýček, Marketing Director of TV Nova. TV Nova presents a new short podcast hosted by Jakub Strýček, Marketing Director of TV Nova. The first guest is Bořivoj Hořínek, a promo producer who stands behind shows for TV Nova and Voyo. The interview,… Continue reading NOVA LAUNCHED BEHIND THE SCENES PODCAST, HOSTED BY JAKUB STRYCEK
AKTV: NETFLIX, HBO AND OTHERS SHOULD PAY INTO THE AUDIOVISUAL FUND
23. 5. 2023 The Association of Commercial Television (AKTV) wants foreign platforms like Netflix, HBO and Disney+ to contribute to the Audiovisual Support Fund in the same way as Czech services.
NEXTV AD CONFERENCE: GROWTH OF THE TV MARKET DRIVEN BY ADVERTISING REVENUES FROM VOD SERVICES, DEVELOPMENT OF ADDRESSABLE ADVERTISING AND THE EMERGENCE OF FAST CHANNELS
22. 5. 2023 In mid-May, a series of international conferences Nextv Ad Europe and Nextv Series Europe were held in Prague, organized by Dataxis, with the Association of Commercial Televisions (AKTV) as a media partner. The first day of Nextv Ad Europe focused on the latest developments in TV advertising, innovations in ad formats and their distribution, as… Continue reading NEXTV AD CONFERENCE: GROWTH OF THE TV MARKET DRIVEN BY ADVERTISING REVENUES FROM VOD SERVICES, DEVELOPMENT OF ADDRESSABLE ADVERTISING AND THE EMERGENCE OF FAST CHANNELS
DAVID BAUCKMANN: WHEN WILL TV PLANNERS HAVE A FREER HAND FOR ONLINE?
19. 5. 2023 TV planners are crying foul over the lack of TV ad impressions. Yet there are clouds of video ads on the Internet, and they are far from sold out. So what’s the problem? There are certainly multiple reasons, but I’ll just address the quality perspective here, writes David Bauckmann, CTO of Impression Media, in a… Continue reading DAVID BAUCKMANN: WHEN WILL TV PLANNERS HAVE A FREER HAND FOR ONLINE?
AKA: THE ADVERTISING MARKET IS EXPECTED TO GROW THIS YEAR, BUT AT A SLOWER PACE
16. 5. 2023 AKA estimates that the marketing communications market is worth CZK 136 billion. The marketing communications market in the Czech Republic is estimated at 136 billion. This is the expert estimate of the net marketing investment, according to research conducted by Nielsen for the Association of Communication Agencies (AKA). According to the research, investments will continue… Continue reading AKA: THE ADVERTISING MARKET IS EXPECTED TO GROW THIS YEAR, BUT AT A SLOWER PACE
LOCAL AND NEW VOD SERVICES CUT THE SHARE OF NETFLIX AND YOUTUBE
16. 5. 2023 Netflix and YouTube still have the highest share on the European video services market, but with the arrival of new and local platforms, it is gradually declining. Netflix and Alphabet, which also operates the YouTube video platform, continue to have the highest share of the European OTT (over the top) market, but their combined share… Continue reading LOCAL AND NEW VOD SERVICES CUT THE SHARE OF NETFLIX AND YOUTUBE
