MORE SHOWS HEADING TO AIR FOR THE SPRING TV SEASON
23. 1. 2023 At the end of January and the beginning of February, Czech Television, TV Nova and TV Prima will include several new programmes for this spring season. From the end of January and the beginning of February, the biggest domestic TV stations will start to broadcast new programmes for this spring season. After the January novelties,… Continue reading MORE SHOWS HEADING TO AIR FOR THE SPRING TV SEASON
THE PRESIDENTIAL BROADCAST REACHED MILLIONS OF PEOPLE ON CZECH TELEVISION
15. 1. 2023 Television coverage of the results of the first round of the presidential election was sought by millions of people on Saturday. ČT24 was the most watched domestic television station on Saturday. The broadcast on the results of the first round of the presidential elections reached just under 4 million viewers over 15 years of age… Continue reading THE PRESIDENTIAL BROADCAST REACHED MILLIONS OF PEOPLE ON CZECH TELEVISION
PRIMA WILL BET ON THE PREDICTION OF RESULTS THIS YEAR, THE INVITATION FOR BABIŠ STILL STANDS
11. 1. 2023 Prima will bet on the prediction of election results this year, too, the invitation for Andrej Babiš still stands. CNN Prima News also wants to use the projection of the election results before the final count in this year’s presidential elections. Its editor-in-chief Pavel Štrunc considers it a factor that makes the broadcast more attractive… Continue reading PRIMA WILL BET ON THE PREDICTION OF RESULTS THIS YEAR, THE INVITATION FOR BABIŠ STILL STANDS
KIWI.COM INTEGRATES TV INTO COMMUNICATION FOR THE FIRST TIME
10. 1. 2023 Following the launch of its new brand identity in October last year, Kiwi.com is also increasing its marketing investment in line with its growth ambitions and adding TV advertising to its existing communication channels. Starting in January, 15s spots aimed predominantly at a younger traveller audience aged 25-35 will run for eight weeks on the… Continue reading KIWI.COM INTEGRATES TV INTO COMMUNICATION FOR THE FIRST TIME
CZECH TELEVISIONS DELIVERED ALMOST THE SAME AMOUNT OF ADVERTISING GRPS LAST YEAR
9. 1. 2023 Last year, czech TV stations delivered a comparable volume of advertising GRPs as the year before. Domestic TV stations delivered a comparable number of GRPs in the advertising TV market in 2022 as in 2021 (-0.7%). Media Club and Nova Group remain the strongest business networks in terms of delivered GRPs, Atmedia achieved the highest… Continue reading CZECH TELEVISIONS DELIVERED ALMOST THE SAME AMOUNT OF ADVERTISING GRPS LAST YEAR
NOVA REPORTS A SIGNIFICANT SHIFT IN DIGITALISATION THANKS TO THE SUCCESS OF THE VOYO PLATFORM
9. 1. 2023 The Voyo streaming platform from the CME Group portfolio has had an extremely successful year, exceeding 400,000 subscribers in the Czech Republic and Slovakia, according to media reports. On average, they spend almost 12 hours per week on Voyo. CME Group made Voyo a key priority last year, and thanks to a massive advertising campaign… Continue reading NOVA REPORTS A SIGNIFICANT SHIFT IN DIGITALISATION THANKS TO THE SUCCESS OF THE VOYO PLATFORM
NEW VOD SERVICE FOR CZECH REPUBLIC
6. 1. 2023 The Czech Republic’s FTV Prima has confirmed that it is preparing to launch a new VOD service. In a statement, it said that it will provide full details of its long-rumoured project at an event at the PLAYzone Arena in Prague on January 24. Prima currently operates 10 linear TV channels, including the flagship TV… Continue reading NEW VOD SERVICE FOR CZECH REPUBLIC
PEOPLEMETER EXTENSION IN THE CZECH REPUBLIC
4. 1. 2023 The Association of Television Operators (ATO) and Nielsen have embarked on another five years of cross-platform electronic measurement of viewership and content consumption in the Czech Republic. The two parties have been working together in measuring Czech audiences since 2002, with the latter originally Mediaresearch and now Nielsen Admosphere. According to the contract that ATO… Continue reading PEOPLEMETER EXTENSION IN THE CZECH REPUBLIC
TRENDS 2023: ARTIFICIAL INTELLIGENCE, SHORT VIDEOS AND AVOD
3. 1. 2023 This year’s trends will ride the wave of artificial intelligence, metaverse, short video format, live audio and AVOD. With the new year comes an outlook on trends that will impact marketing activities. Marketers must account for the greater involvement of artificial intelligence, the growing popularity of virtual reality and short video formats, consumers’ increasingly high… Continue reading TRENDS 2023: ARTIFICIAL INTELLIGENCE, SHORT VIDEOS AND AVOD
TV 2022: NOVA LEADS AMONG YOUNGER PEOPLE, PRIMA STRENGTHENED, ČT STRONGEST
3. 1. 2023 Czech Television stations remained the most watched stations in both daytime and evening broadcasts in the universal 15+ group in 2022. TV Nova was again first in the younger audience groups and Prima Group stations improved the most year-on-year. Czech Television became the most watched domestic broadcaster for the fifth time in a row with… Continue reading TV 2022: NOVA LEADS AMONG YOUNGER PEOPLE, PRIMA STRENGTHENED, ČT STRONGEST
CZECH MEDIA 2022: VOD BOOM, COST PRESSURE AND LEGISLATIVE FIGHT
30. 12. 2022 No sooner had the media market shaken off the covid downturn than the effects of economic development and rising costs began to show. Several print media outlets closed down, while VOD services developed as expected. 2022 brought that to the media as well. The media market returned to growth in the year 2022 after the… Continue reading CZECH MEDIA 2022: VOD BOOM, COST PRESSURE AND LEGISLATIVE FIGHT
NEW GUIDELINES FOR TV COMMERCIALS. WHAT CHANGES WILL THEY BRING?
28. 12. 2022 The current EU directive on audiovisual media services significantly modifies the legal limits for conventional advertising on commercial stations. Martin Procházka, Research Analysts, Knowlimits, outlines how the news will affect broadcasting and analysis. The original limit was 12 minutes (20%) for each broadcast hour separately. The new regulation is still based on the 20% limit,… Continue reading NEW GUIDELINES FOR TV COMMERCIALS. WHAT CHANGES WILL THEY BRING?
FROM ADVERTISEMENTS TO ARTIFICIAL INTELLIGENCE. HOW HAS ADVERTISING IN THE CZECH REPUBLIC CHANGED IN 30 YEARS?
27. 12. 2022 The creation of advertisements has changed fundamentally over the past decades, as has consumer perception of them. So what are consumers receptive to most now? And how are marketers making their jobs easier with AI? “The Velvet Revolution in November 1989 swept away the communists and brought a fresh wind of endless opportunities for economic… Continue reading FROM ADVERTISEMENTS TO ARTIFICIAL INTELLIGENCE. HOW HAS ADVERTISING IN THE CZECH REPUBLIC CHANGED IN 30 YEARS?
REFLEX’S PICK: THIS YEAR’S CHRISTMAS ADS, WHICH ARE A TRULY BIZARRE SPECTACLE!
24. 12. 2022 Christmas commercials have somehow become part of our Christmas experience. From the time I was a little boy, Santa relied on Home Credit and then hopped on a Coca-Cola truck and took off around the world. New Christmas commercials are made every year. But not every year they succeed. They’re a pretty specific genre that… Continue reading REFLEX’S PICK: THIS YEAR’S CHRISTMAS ADS, WHICH ARE A TRULY BIZARRE SPECTACLE!
CZECH CHRISTMAS CAMPAIGNS WANT TO AVOID CLICHÉS
23. 12. 2022 Many Christmas campaigns on the Czech market have in common an effort to avoid clichés or sentimentality. Christmas campaigns have been running on the Czech market since the end of October this year. The festive advertising spots usually focus on well-being and spending time together. Even so, many of them try to avoid common clichés.… Continue reading CZECH CHRISTMAS CAMPAIGNS WANT TO AVOID CLICHÉS
MEDIA IN CR AT CHRISTMAS: MAINLY TV, THEN READING BOOKS AND VIDEOS
22. 12. 2022 Watching TV is by far the most popular Christmas media activity among Czechs. Czech fairy tales and czech films are the most frequently watched, with the most popular title being the fairy tale Three Nuts for Cinderella. Watching television is by far the most popular Christmas media activity of the Czechs. The majority (81%) plan… Continue reading MEDIA IN CR AT CHRISTMAS: MAINLY TV, THEN READING BOOKS AND VIDEOS
CZECHS MAINLY ASSOCIATE COCA-COLA AND KOFOLA WITH CHRISTMAS
22. 12. 2022 Of the respondents who associate a particular brand with Christmas, about half of them mentioned Coca-Cola and Kofola. More than a fifth (22%) of the Czech online population aged 15 and over associate a specific brand with Christmas. The brands most commonly associated with Christmas are Coca-Cola and Kofola. This was reported by about half… Continue reading CZECHS MAINLY ASSOCIATE COCA-COLA AND KOFOLA WITH CHRISTMAS
TV SETS UP CHRISTMAS SCHEDULE, REGULAR SHOWS END
19. 12. 2022 Since the December 19th, the largest domestic TV stations will start Christmas broadcasts. most of the regular programmes are going on Christmas break. Major domestic TV stations are switching to Christmas programming schedules. In the week of 19 December, there are still episodes of the series Good News (Wednesday) and Don’t Worry About Me (Thursday)… Continue reading TV SETS UP CHRISTMAS SCHEDULE, REGULAR SHOWS END
