CUSTOMER CONFIDENCE IN COMPANIES IS AT AN ALL-TIME LOW, AI WOULD TAKE ADVANTAGE OF YOUNGER
1. 12. 2024 According to Salesforce research, AI is increasing the demands on brands. People would prefer AI over a human when shopping, especially for faster service. Consumer trust in companies is currently at a record low. Yet the development of AI is increasing demands on brands. According to 60% of consumers, AI is making trust even more… Continue reading CUSTOMER CONFIDENCE IN COMPANIES IS AT AN ALL-TIME LOW, AI WOULD TAKE ADVANTAGE OF YOUNGER
THE WORLD IS CHANGING TOO FAST, PEOPLE LOOK TO BRANDS FOR REASSURANCE
28. 11. 2024 Global trends that also affect Czech consumers include an emphasis on localism, environmental protection and comprehensive health care. The current geopolitical situation and climate change are having an impact on the global and domestic environment, which, combined with economic pressure, inflation and technological change, are fundamentally changing consumer values. What trends are influencing consumers today… Continue reading THE WORLD IS CHANGING TOO FAST, PEOPLE LOOK TO BRANDS FOR REASSURANCE
NOVA CINEMA CHANGES VISUAL IDENTITY AND BRAND COMMUNICATION
28. 11. 2024 With the claim “Focus on Film”, Nova Cinema will launch a campaign to support its new visual identity. Nova Cinema, the thematic station of the Nova Group, will unveil its new visual style on Sunday 1 December. This will happen on the station’s 17th anniversary. It will also be supported by a brand campaign. The… Continue reading NOVA CINEMA CHANGES VISUAL IDENTITY AND BRAND COMMUNICATION
VIEWERSHIP OF PAID VIDEOS INCREASED BY 700,000 USERS IN A YEAR
27. 11. 2024 The group of people who watch paid videos on the Internet in the Czech Republic continues to expand. This year it is up by almost 700 thousand and represents 3.65 million people. Data from the Czech Statistical Office show that. Shows on paid streaming channels such as Netflix or Max are watched by 42% of… Continue reading VIEWERSHIP OF PAID VIDEOS INCREASED BY 700,000 USERS IN A YEAR
ANGLIM FROM CONDÉ NAST WILL PERFORM AT THE FENIX AWARDS CONFERENCE
27. 11. 2024 Helen Anglim from Condé Nast will give advice on how to build a brand in the media field at the 6th annual Fenix Awards conference. On Tuesday 3 December, the sixth annual Fenix Awards Conference will take place at Forum Karlín, featuring presentations on innovation and best practice examples in brand, media and content marketing.… Continue reading ANGLIM FROM CONDÉ NAST WILL PERFORM AT THE FENIX AWARDS CONFERENCE
NMS: 70% OF CZECH HOUSEHOLDS ALREADY WATCH VIDEO CONTENT OVER THE INTERNET
26. 11. 2024 Internet has become the dominant source for watching video content and television. It is already significantly ahead not only of cable, but also of terrestrial viewing. The habits of the younger generation show that the trend of online television will grow stronger, according to research from NMS Market Research. A total of 70 per cent… Continue reading NMS: 70% OF CZECH HOUSEHOLDS ALREADY WATCH VIDEO CONTENT OVER THE INTERNET
TV NOVA INNOVATED TN.CZ IN HBBTV, OFFERS ALSO HOROSCOPES
26. 11. 2024 The news portal TN.cz, available under the blue button on Nova Group stations, has been presented to its viewers in a redesigned form in recent days. Media group Nova has upgraded its news portal TN.cz available under HbbTV technology. To access this portal directly, it is possible to use the blue button on the remote… Continue reading TV NOVA INNOVATED TN.CZ IN HBBTV, OFFERS ALSO HOROSCOPES
NETFLIX LEADS IN THE CZECH REPUBLIC, VOYO IS SECOND. PRIMA+ HAS CAUGHT UP WITH DISNEY+
26. 11. 2024 Netflix remains the most used video-on-demand (VOD) service in the Czech Republic. It is followed by Voyo as the strongest local service. Prima+ has reached a comparable share to Disney+. The strongest VOD service on the Czech market remains Netflix. It is accessed by 68% of households using the streaming service. This is according to… Continue reading NETFLIX LEADS IN THE CZECH REPUBLIC, VOYO IS SECOND. PRIMA+ HAS CAUGHT UP WITH DISNEY+
WORKING IN THE MEDIA: HOW TO MAKE IT IN A DYNAMIC INDUSTRY?
26. 11. 2024 Working in the media is perfect for those who don’t want to be bored. A dynamic and creative field that attracts people with an eye for detail and a thirst for knowledge. Every day is different, full of new challenges and opportunities. As a media professional, you’ll be in the thick of the action, getting… Continue reading WORKING IN THE MEDIA: HOW TO MAKE IT IN A DYNAMIC INDUSTRY?
SOCIAL RESPONSIBILITY IS FINE, BUT CZECHS WANT QUALITY ABOVE ALL
25. 11. 2024 Up to 64% of Czechs do not care whether a brand is ethically or socially responsible, they want quality products, according to a recent study by Ipsos. In a world of misinformation, brands become a reflection of people’s own worldview and values. They make decisions mostly for economic reasons, but not only according to them.… Continue reading SOCIAL RESPONSIBILITY IS FINE, BUT CZECHS WANT QUALITY ABOVE ALL
FROM THE COMPETITION ADCE TAKES THE BRONZE TRIAD FOR BEER FROM THE AIR
25. 11. 2024 The “Beer from the Air” campaign, created by Triad Prague for Radegast, won bronze at the ADCE competition. Art Directors Club of Europe (ADCE) has announced the winners of the 33rd ADCE Awards – Best of European Design and Advertising. Of the four Czech finalists, only agency Triad Prague turned its nomination into a bronze… Continue reading FROM THE COMPETITION ADCE TAKES THE BRONZE TRIAD FOR BEER FROM THE AIR
PRIMA PORT MAY LAUNCH IN THE NEW YEAR, TARGETING MORE WOMEN
22. 11. 2024 New channel Prima Port has been prepared for launch by Prima Group. The decision to launch it will be made next year. The upcoming channel Prima Port will be launched by the Prima Group next year at the earliest. However, its launch will be decided according to the market development in the first months of… Continue reading PRIMA PORT MAY LAUNCH IN THE NEW YEAR, TARGETING MORE WOMEN
CZECHS WATCH TV FOR AN AVERAGE OF 3.5 HOURS A DAY
21. 11. 2024 The average time spent in front of the TV (ATS) in the Czech Republic is stable at 3.5 hours per day. This is shown by data from the electronic measurement of viewership for January-October this year for the target group of viewers over 15 years of age. The highest average TV viewing time per person… Continue reading CZECHS WATCH TV FOR AN AVERAGE OF 3.5 HOURS A DAY
TV NOVA STAYS IN DVB-T2 FOR NOW, FOLLOWS TRENDS IN DISTRIBUTION
21. 11. 2024 Technical director of the media group Nova Josef Uher talks in the second part of an interview with MediaGuru.cz about trends in the development of television broadcasting and unfulfilled expectations with Ultra HD. To remain relevant to their viewers, broadcasters must constantly innovate. Nova has to be doubly vigilant in this area given that it… Continue reading TV NOVA STAYS IN DVB-T2 FOR NOW, FOLLOWS TRENDS IN DISTRIBUTION
PRIMA TV HAS LICENSED ITS NEW CHANNEL PRIMA PORT
21. 11. 2024 RRTV has granted the Prima Group a licence for the terrestrial and internet broadcasting of the Prima Port programme. Television group Prima has been granted a broadcasting licence for its new channel called Prima Port. The award of the licence was announced by the Radio and Television Broadcasting Council (RRTV). The licence was granted for… Continue reading PRIMA TV HAS LICENSED ITS NEW CHANNEL PRIMA PORT
THE ASSOCIATION OF COMMERCIAL TELEVISION CELEBRATES WORLD TELEVISION DAY WITH A JOINT SPOT AND A VARIED PROGRAMME FOR PARTNERS
21. 11. 2024 The Association of Commercial Television (AKTV) is celebrating World Television Day for the eighth time this year. As part of the celebrations, a special promotional spot has been prepared for viewers to air on AKTV member television stations on Thursday, 21 November. Additionally, AKTV has organised an engaging programme at the headquarters of its members,… Continue reading THE ASSOCIATION OF COMMERCIAL TELEVISION CELEBRATES WORLD TELEVISION DAY WITH A JOINT SPOT AND A VARIED PROGRAMME FOR PARTNERS
MATEJ ŠEMŠEJ, TV NOVA: CORPORATE CULTURE BASED ON COMMUNICATION IS ESSENTIAL
19. 11. 2024 Being empathetic towards viewers requires empathy within the company, says Matej Šemšej, HR Director at TV Nova. Is Nova an attractive employer? Absolutely. Since the acquisition by PPF Group, we have undergone an intense transformation, which accelerated with Daniel Grunt’s appointment as CEO. The company is developing dynamically and has much to offer not only… Continue reading MATEJ ŠEMŠEJ, TV NOVA: CORPORATE CULTURE BASED ON COMMUNICATION IS ESSENTIAL
ATMEDIA: PAY TV IS GETTING MORE EXPENSIVE, CZECHS SPEND 419 CZK PER MONTH FOR IT
19. 11. 2024 The average Czechs’ monthly spending on pay-TV has risen by 7% to CZK 419 this year, according to research by the atmedia index. The average monthly spending of Czechs on pay TV has risen to 419 CZK this year, as several operators have increased the price of their services. This price is now considered too… Continue reading ATMEDIA: PAY TV IS GETTING MORE EXPENSIVE, CZECHS SPEND 419 CZK PER MONTH FOR IT
