ONLY 10 PERCENT OF CZECHS AGREE WITH THE USE OF AI IN NEWS
11. 11. 2024 Czech users of news content do not trust artificial intelligence in news. They fear it makes it impossible to distinguish fiction from reality, according to a new study by ResSolution Group and Nielsen. Only 10% of the Czech online population agree with the use of artificial intelligence (AI) tools in news, across all media types.… Continue reading ONLY 10 PERCENT OF CZECHS AGREE WITH THE USE OF AI IN NEWS
NOVA RETURNS REALITY SHOW SUPERSTAR AFTER FOUR YEARS, SET TO BE “BIGGER THAN EVER”
9. 11. 2024 Nova Television has opened casting for a new series of reality competition show Superstar. Television Nova is preparing the return of the musical talent reality show Superstar after four years. On Saturday, it issued a challenge to those interested in signing up for the new series. In doing so, it promises to be “bigger than… Continue reading NOVA RETURNS REALITY SHOW SUPERSTAR AFTER FOUR YEARS, SET TO BE “BIGGER THAN EVER”
AMERICAN ELECTION NIGHT HIT OVER A MILLION VIEWERS ON TV AND CNN PRIMA NEWS
8. 11. 2024 At least three minutes of coverage of the U.S. presidential election results were sought by more than one million viewers on both news stations Tuesday night through Wednesday. The American Election Night, which began airing after 20:00 on Tuesday, November 5 on Czech Television on CT24, was watched by an average of 63,000 adults 15+… Continue reading AMERICAN ELECTION NIGHT HIT OVER A MILLION VIEWERS ON TV AND CNN PRIMA NEWS
NOBODY WILL PAY ME FOR ADVERTISING FOR PENSIONERS, THERE IS ROOM FOR CT, SAYS PRIMA BOSS SINGER
7. 11. 2024 The two largest commercial TV groups in the Czech Republic are experiencing a successful year from the point of view of advertisers. Both Prima and Nova are close to full advertising sell-out this year. “I think this year is the first time in the history of the Czech TV market that both commercial TV groups… Continue reading NOBODY WILL PAY ME FOR ADVERTISING FOR PENSIONERS, THERE IS ROOM FOR CT, SAYS PRIMA BOSS SINGER
EFFIE SHORTLIST: MCCANN, OGILVY AND PHD HAVE THE BEST CHANCES
7. 11. 2024 The Effie advertising effectiveness competition has announced the nominated campaigns that will emerge as this year’s winners. Effie Czech Republic, organised by the Association of Communication Agencies (AKA), today unveiled its shortlist for the 2024 edition at the Forum Media conference. The most represented clients on the shortlist are Plzeňský Prazdroj, Česká Spořitelna, L’Oréal, Vodafone… Continue reading EFFIE SHORTLIST: MCCANN, OGILVY AND PHD HAVE THE BEST CHANCES
NOVA PREPARES CHRISTMAS STREET, ON THE HUNT AND NON-TRADITIONAL EPISODE OF SPECIALISTE SERIES
7. 11. 2024 The Christmas broadcast of TV Nova will bring special episodes of some established shows as well as classic fairy tales and film comedies. Television Nova will include in the pre-Christmas and Christmas broadcasts two specials of the knowledge show Na lovu, on Christmas Eve, among other things, a Christmas episode of the series Ulice and… Continue reading NOVA PREPARES CHRISTMAS STREET, ON THE HUNT AND NON-TRADITIONAL EPISODE OF SPECIALISTE SERIES
CZECHS SEARCH FOR INFORMATION MOSTLY ON THE INTERNET, THEN ON TV
6. 11. 2024 Czechs search for information mostly on online media and on TV, while a third of Czechs use social networks, according to research by NMS Market Research. The most common source of information for Czechs and Czech women is online media and newspapers. 65% get information about events in the Czech Republic and the world from… Continue reading CZECHS SEARCH FOR INFORMATION MOSTLY ON THE INTERNET, THEN ON TV
NOVA TOOK THE LEAD IN OCTOBER, TELEVIZE SEZNAM ATTACKS BARRANDOV
5. 11. 2024 The Nova group recorded the highest audience shares in October and was the only one of the top three groups to improve. Among the smaller stations, Televize Seznam grew and managed to improve its prime-time share thanks to Czech films and the series Professionals. Television group Nova achieved the highest share in all major audience… Continue reading NOVA TOOK THE LEAD IN OCTOBER, TELEVIZE SEZNAM ATTACKS BARRANDOV
COCA-COLA BRINGS THE MAGIC OF CHRISTMAS AND CONTINUES THE WORLD NEEDS MORE SANTAS CAMPAIGN
5. 11. 2024 Coca-Cola continues its “The World Needs More Santas” campaign this year, inspiring kindness and generosity through small acts of kindness or unforgettable experiences at the Christmas truck roadshow, which this year will also offer visitors a glimpse of Lapland. Coca-Cola is once again celebrating the Christmas spirit of generosity and kindness this year. As part… Continue reading COCA-COLA BRINGS THE MAGIC OF CHRISTMAS AND CONTINUES THE WORLD NEEDS MORE SANTAS CAMPAIGN
DAN GRUNT: VOYO IS PROFITABLE, APPROACHING ONE MILLION SUBSCRIBERS
5. 11. 2024 Video platform Voyo is on track to reach the million subscriber mark in the Czech Republic and Slovakia, according to TV Nova CEO Daniel Grunt. Speaking at the CIF 2024 conference on Tuesday, TV Nova CEO Daniel Grunt confirmed that video platform Voyo is very likely to reach its stated goal of reaching the one… Continue reading DAN GRUNT: VOYO IS PROFITABLE, APPROACHING ONE MILLION SUBSCRIBERS
CIF: CZECH MEDIA WILL NOT ENTRUST FULL CONTENT CREATION TO AI
5. 11. 2024 Artificial intelligence is a good servant but a bad master in the media, representatives of domestic media houses agreed at the Czech Internet Forum conference. Domestic media companies use artificial intelligence (AI) for auxiliary processes, but they rule out the full replacement of human work with generative AI tools. They see compliance with internal rules… Continue reading CIF: CZECH MEDIA WILL NOT ENTRUST FULL CONTENT CREATION TO AI
CASE STUDY: VOYO THRIVES WHERE NETFLIX LOSES
4. 11. 2024 VOD service Voyo has managed to gain ground where foreign Netflix falls short in the Czech market, according to a case study by Ipsos. Of the VOD services, consumers in the Czech market are closest to the Netflix brand, and therefore have the most positive expectations of it. The second closest, albeit at a distance,… Continue reading CASE STUDY: VOYO THRIVES WHERE NETFLIX LOSES
ČT AND CNN PRIMA NEWS BRING AMERICAN ELECTION NIGHT, NOVA SPECIAL
31. 10. 2024 ČT and CNN Prima News are both planning special coverage of the American election. A special edition of Snídaně will be brought to you on the morning of November 6 by TV Nova, which will offer all-day coverage on its website. On the occasion of the US presidential election, Česká televize will present a 15-hour monothematic… Continue reading ČT AND CNN PRIMA NEWS BRING AMERICAN ELECTION NIGHT, NOVA SPECIAL
AD INTEL: IN THE BACK-TO-SCHOOL ERA, BRANDS INVEST IN ADVERTISING DIFFERENTLY
30. 10. 2024 The Ad Intel News series of short reports from Nielsen Research’s advertising monitoring complements last month’s ranking of the Top 5 brands in the School & Office Supplies segment. The Nielsen agency focused on the Back to School period, i.e. the months of August-September, comparing the past two years, i.e. 2023 vs. 2024. The values… Continue reading AD INTEL: IN THE BACK-TO-SCHOOL ERA, BRANDS INVEST IN ADVERTISING DIFFERENTLY
THE NEAREST BRANDS FOR CZECHS ARE LIDL, YOUTUBE AND DR.MAX
30. 10. 2024 As many as 13% of brands on the domestic market are perceived by Czechs as close to them, the closest being Lidl, YouTube or Dr.Max, according to a survey by Ipsos. What matters for the success of brands is whether they are able to both raise and meet the expectations of their customers, whether they… Continue reading THE NEAREST BRANDS FOR CZECHS ARE LIDL, YOUTUBE AND DR.MAX
NOVA ADDS ANOTHER SHOW FOR SUNDAY MORNINGS, THE SHOW LEDNICKO VYPRAVEJ
30. 10. 2024 Nova Television is once again expanding its line-up of Sunday morning interest shows. Starting November 3, it will present for the first time the cooking show Lednicko, vypravej. Starting Sunday, 3 November, Nova Television will broadcast a new programme, the entertaining cooking show Lednicko, vypravej!. It will air in the Sunday programme block at 11.05am.… Continue reading NOVA ADDS ANOTHER SHOW FOR SUNDAY MORNINGS, THE SHOW LEDNICKO VYPRAVEJ
AMENDMENT TO THE AUDIOVISUAL ACT PASSES THIRD READING IN THE CHAMBER OF DEPUTIES
29. 10. 2024 The main changes to the Audiovisual Act are the extension of support to TV and VOD productions, support for the gaming industry and a new mechanism for film incentives. The House of Representatives discussed the draft amendment to the Audiovisual Act in its third reading on Friday 25 October. It is expected to come into… Continue reading AMENDMENT TO THE AUDIOVISUAL ACT PASSES THIRD READING IN THE CHAMBER OF DEPUTIES
FLE MEDIA AWARDS: GRAND PRIZE FOR THE EPIC LEGO WIN CAMPAIGN
25. 10. 2024 The nineteenth annual FLE Media Awards, recognising innovative use of media and a creative approach to media investment planning, gave away prizes. The Grand Prix, for the absolute top-rated winning campaign, was awarded to FLE Media Awards agency Kreativ Gang CZ in this year’s competition. For Lego Trading, it created the Epic Lego Win campaign,… Continue reading FLE MEDIA AWARDS: GRAND PRIZE FOR THE EPIC LEGO WIN CAMPAIGN
