WINNERS OF HBBTV AWARDS 2022 ANNOUNCED: TV NOVA WON TWO AWARDS
10. 11. 2022 The HbbTV Association, a global initiative dedicated to providing open standards for advanced interactive TV services through broadcast and broadband networks to connected TV sets and set-top boxes, has unveiled the winners of the HbbTV Awards 2022, showcasing and celebrating excellence in the HbbTV community. The winners of the HbbTV Awards 2022: Best use of… Continue reading WINNERS OF HBBTV AWARDS 2022 ANNOUNCED: TV NOVA WON TWO AWARDS
HBBTV IS ACTIVELY USED BY ONE MILLION USERS, MOSTLY YOUNGER
9. 11. 2022 This week, Prague hosts international expert meeting on HbbTV broadcasting. The number of active HbbTV users in the Czech Republic is one million. The number of active users of red button or HbbTV (hybrid TV broadcasting) in the Czech market is one million, according to ATO-Nielsen Admosphere data. In the Czech Republic, 92% of households… Continue reading HBBTV IS ACTIVELY USED BY ONE MILLION USERS, MOSTLY YOUNGER
SYMPOSIUM HBBTV: NOVA AND PRIMA HAVE SHOWN WHAT THEY ARE ATTRACTING VIEWERS WITH UNDER THE RED BUTTON
9. 11. 2022 The tenth anniversary edition of the international conference HbbTV Symposium and Awards 2022 started on Wednesday 9th November in Prague. The morning session was dedicated to the partners of the event from the Czech Republic under the banner of the AKTV. HbbTV has already become an absolutely common part of the distribution mix for media… Continue reading SYMPOSIUM HBBTV: NOVA AND PRIMA HAVE SHOWN WHAT THEY ARE ATTRACTING VIEWERS WITH UNDER THE RED BUTTON
NOVA, PRIMA AND OČKO MAKE AGREEMENT WITH HELLSHARE AND HELLSPY
9. 11. 2022 Television groups Nova, Prima and Óčko, through the Association of Commercial Television (AKTV), entered into a cooperation agreement with I&Q Group at the beginning of this autumn season, relating to content sharing platforms on the domains Hellshare.cz, Hellspy.cz and Hellspy.sk. This agreement, which is the first of its kind concluded between copyright holders and a… Continue reading NOVA, PRIMA AND OČKO MAKE AGREEMENT WITH HELLSHARE AND HELLSPY
NOVA ADDS QUIZ FORMAT TO HBBTV AND EXTENDS MAX REACH
8. 11. 2022 Nova group is adding a new quiz format to its HbbTV advertising offer. At the same time, it is also expanding the possibilities of the Max Reach format. Nova Group is coming up with a new feature in HbbTV broadcasting (Hybrid Broadcast Broadband TV) or the red button. This is a Quiz/Question feature that allows… Continue reading NOVA ADDS QUIZ FORMAT TO HBBTV AND EXTENDS MAX REACH
MEDIA CLUB USES ARTIFICIAL INTELLIGENCE TO DISTRIBUTE TV CAMPAIGNS
7. 11. 2022 Media Club deploys artificial intelligence to optimise TV campaigns. this enables it to better tailor client campaigns to 25 defined target groups. An average 14% increase in the cost of TV advertising on Media Club stations for 2023, the introduction of only one basic bundle of stations and its variations for defined target groups or… Continue reading MEDIA CLUB USES ARTIFICIAL INTELLIGENCE TO DISTRIBUTE TV CAMPAIGNS
CHIEF OF VOYO DANIEL GRUNT: WE ARE PREPARING TWO MORE SERIES OF IVETA
6. 11. 2022 We are preparing two more series of the show Iveta, says Daniel Grunt, head of new media at the CME Group. Nova Television and the entire CME Group are increasingly focusing on the digital service Voyo. In the two years since the new team and the new concept of the service, it has managed to… Continue reading CHIEF OF VOYO DANIEL GRUNT: WE ARE PREPARING TWO MORE SERIES OF IVETA
TOP SPEAKERS TO HEADLINE HBBTV SYMPOSIUM 2022
4. 11. 2022 Top-level executives from major market players and leading industry experts will discuss the latest developments in the connected TV market, unveil new products and services and provide exclusive insights in future trends at the 10th HbbTV Symposium and Awards on November 9-10 in Prague hosted by the HbbTV Association and the Czech Association of Commercial… Continue reading TOP SPEAKERS TO HEADLINE HBBTV SYMPOSIUM 2022
IN THE CZECH REPUBLIC THERE ARE MORE AND MORE VIDEO VIEWERS AND THOSE WHO ARE WILLING TO PAY FOR THEM
4. 11. 2022 New results of a regular study on the viewership of video content on the internet by Nielsen Admosphere provide, among other things, a typology of viewing behaviour and describe trends in the consumption of internet videos. Czechs watch internet videos most often on a TV screen. Almost half of the online population over 15 years… Continue reading IN THE CZECH REPUBLIC THERE ARE MORE AND MORE VIDEO VIEWERS AND THOSE WHO ARE WILLING TO PAY FOR THEM
CIF: NO SHOCKS AWAIT THE CZECH MARKET, PRIMA IS LOOKING FOR 100,000 PAYERS
1. 11. 2022 Rising inflation and the expected more frugal behaviour of Czech customers should not have a negative impact on the Czech market of SVOD services, representatives of commercial TV stations estimated at Tuesday’s Czech Internet Forum conference. The Czech pay video content (SVOD) market should not be negatively affected by rising inflation and more frugal behaviour… Continue reading CIF: NO SHOCKS AWAIT THE CZECH MARKET, PRIMA IS LOOKING FOR 100,000 PAYERS
ADS FOR THE RIGHT BRAIN ARE MORE EFFECTIVE BUT THERE ARE FEWER OF THEM
25. 10. 2022 ADS ACTIVATING THE RIGHT HEMISPHERE OF THE BRAIN ARE MORE EFFECTIVE AND attract MORE ATTENTION, BUT THEY DIMINISH OVER TIME. THIS WAS one of The findings presented by ORLANDO WOOD AT THE BRAND MANAGEMENT CONFERENCE In today’s post-pandemic world of economic uncertainty, ads should be created with wit, charm and human vitality. “In a time… Continue reading ADS FOR THE RIGHT BRAIN ARE MORE EFFECTIVE BUT THERE ARE FEWER OF THEM
TV NOVA TO INCREASE THE ADVERTISING COST BY 12% FOR 2023
24. 10. 2022 TV Nova will partly reflect the price increase in its business policy for 2023. it will increase its TV advertising cost by 12%. Nova TV Group will increase the cost of TV advertising by 12% for 2023. “The current economic situation has affected virtually all areas of the economy, not excluding the TV market. Likewise,… Continue reading TV NOVA TO INCREASE THE ADVERTISING COST BY 12% FOR 2023
AKTV CONFERENCE WILL PRESENT ITS FIRST-EVER RESEARCH AND WILL FOCUS ON ATTENTION IN ADVERTISING
20. 10. 2022 The traditional autumn conference of the Association of Commercial Television (AKTV) will take place on 22th of November 2022 in Spojka Karlín and will be co-hosted by the Slovak Asociácia televiznych vysíateľov Slovenska (ATVS). The main item on the agenda will be the first ever research conducted for AKTV, namely the czech edition of the… Continue reading AKTV CONFERENCE WILL PRESENT ITS FIRST-EVER RESEARCH AND WILL FOCUS ON ATTENTION IN ADVERTISING
CONSUMPTION AND MEDIA BEHAVIOUR OF THE 55+ GENERATION IS CHANGING
19. 10. 2022 Today’s generation of people aged 55-69 is more active and technologically savvy than it was six years ago. this is the result of the new wave of the omg research focused on the ‘silver generation’. The living standard of the generation of Czech people aged 55-69 is improving. Those who are retired want to spend… Continue reading CONSUMPTION AND MEDIA BEHAVIOUR OF THE 55+ GENERATION IS CHANGING
TV NOVA: OVER 400 THOUSAND PEOPLE SUBSCRIBE TO VOYO
19. 10. 2022 Pay video platform Voyo registers more than 400 thousand subscribers, according to the official announcement of the Nova TV group. Pay video platform Voyo registers more than 400 thousand subscribers in the Czech Republic and Slovakia, according to the official announcement of the Nova TV Group. On average, the subscribers spend more than 12 hours… Continue reading TV NOVA: OVER 400 THOUSAND PEOPLE SUBSCRIBE TO VOYO
MEDIA CLUB TO INCREASE TV AD PRICES BY 14% ON AVERAGE
19. 10. 2022 The media agency Media Club will increase the basic CPP by 14% on average in 2023. Media Club will increase the base cost of advertising, CPP, by an average of 14% for 2023. The new price list was presented by Media Club at a meeting with business partners on Wednesday. The price increase is again… Continue reading MEDIA CLUB TO INCREASE TV AD PRICES BY 14% ON AVERAGE
THE AKTV CONFERENCE WILL TAKE PLACE ON NOVEMBER 22, 2022
14. 10. 2022 The Association of Commercial Television announced today the date of this year's conference, ScreenVoice TALKS, which will take place on November 22, 2022 at Spojka Karlín.
NOMINEES FOR HBBTV AWARDS 2022 ANNOUNCED
12. 10. 2022 The HbbTV Association, a global initiative dedicated to providing open standards for advanced interactive TV services through broadcast and broadband networks to connected TV sets and set-top boxes, is proud to announce the shortlists of entries nominated for the HbbTV Awards 2022, showcasing and celebrating excellence in the HbbTV community. The finalists are (in alphabetical… Continue reading NOMINEES FOR HBBTV AWARDS 2022 ANNOUNCED
