STUDY: BRANDS ARE DROWNING IN A SEA OF SAMENESS, THEY CAN SURPRISE ONLY A THIRD OF PEOPLE
30. 3. 2022 Only a third of Czech consumers can recall a unique brand, according to a study by Ogilvy Consulting and GroupM. Consumers are increasingly engaging with brands through their own experiences, not through communication. It is the brand experience that is key to success today, when brands are increasingly drowning in a sea of sameness, making… Continue reading STUDY: BRANDS ARE DROWNING IN A SEA OF SAMENESS, THEY CAN SURPRISE ONLY A THIRD OF PEOPLE
TV PRIMA LAUNCHED MAX REACH AD FORMAT IN HBBTV
30. 3. 2022 An advertising format that maximises reach by combining TV spot advertising and HbbTV has been launched by Prima TV. TV Prima has introduced Max Reach, an advertising format that combines TV spot campaigns and HbbTV. It uses targeting that works with data about TV devices – whether or not they have seen the intended ad… Continue reading TV PRIMA LAUNCHED MAX REACH AD FORMAT IN HBBTV
THE GROWTH OF TV ADVERTISING DEMAND IN CR CONTINUES
28. 3. 2022 The TV advertising market continues to grow in the early months of this year and increased demand for TV advertising space persists. This is shown both by the available advertising investment monitoring data and by the statements of representatives of the TV market.
THE NOVA GROUP HAS LAUNCHED TN LIVE AND NOVA LADY STATION IN THE HBBTV ENVIRONMENT
25. 3. 2022 Nova Group has come up with the launch of TN Live under the red button (in the HbbTV environment) in connection with the war in Ukraine. Viewers will now also find Nova Lady there. This station is on the Nova Group’s offer from autumn 2021. TV Nova said it sees HbbTV as an ever-evolving technology… Continue reading THE NOVA GROUP HAS LAUNCHED TN LIVE AND NOVA LADY STATION IN THE HBBTV ENVIRONMENT
ADVERTISING INVESTMENT IN MEDIA TO INCREASE BY 8% IN 2021
24. 3. 2022 The advertising market has recovered from the effects of the covid-19 pandemic and will see an 8% growth in above-the-line media investment in 2021 compared to 2020, according to AdIntel monitoring. Nielsen Ad Intel’s Admosphere monitoring data for 2021 shows that TV was again the strongest media type last year. The entire above-the-line advertising market… Continue reading ADVERTISING INVESTMENT IN MEDIA TO INCREASE BY 8% IN 2021
INTERNET VIEWING OF PAID VIDEOS IN THE CZECH REPUBLIC HAS TRIPLED IN TWO YEARS
23. 3. 2022 The Czech Statistical Office report declares, that the video viewing on internet is increasing in the Czech Republic. About 1.4 million people over the age of 16 watch videos on paid sites. According to annual data from the Czech Statistical Office (CSO), videos on the internet were watched by an average of 5.5 million people… Continue reading INTERNET VIEWING OF PAID VIDEOS IN THE CZECH REPUBLIC HAS TRIPLED IN TWO YEARS
PRIMA PLANS TO AIR LICENSING SHOW MY MAN CAN DO IT
22. 3. 2022 Prima Television is preparing a new licensed entertainment-competition format, which will be broadcasted in the Czech Republic under the title My Man Can Do It. Prima Television has started filming a new entertainment show My Man Can Do It. The competition, in which men perform curious tasks and their wives bet on their performance, is… Continue reading PRIMA PLANS TO AIR LICENSING SHOW MY MAN CAN DO IT
WELCOME TO THE NEW NORMAL, IT’S THE SAME AS THE OLD ONE
21. 3. 2022 Despite dire predictions of Covid-driven decline for some sectors and exponential growth for others, we’re largely where we would have been if it had never happened. The two-year span that will be forever known as the ‘Covid Years’ was a dark time. You had to find your entertainment where you could. And, for me, one… Continue reading WELCOME TO THE NEW NORMAL, IT’S THE SAME AS THE OLD ONE
ADVERTISING INVESTMENT IN MEDIA GROWS IN DOUBLE DIGITS THIS YEAR
17. 3. 2022 According to data from Nielsen Admosphere monitoring, the first two months of this year are significantly better than January and February 2021 in terms of total advertising investment in media. Nielsen Admosphere’s advertising investment monitoring records a year-on-year increase of almost 17% in gross investment for the purchase of advertising space in the first two… Continue reading ADVERTISING INVESTMENT IN MEDIA GROWS IN DOUBLE DIGITS THIS YEAR
NOVA EXTENDS TV NEWS FOOTAGE, INCLUDES UKRAINIAN BROADCASTS
9. 3. 2022 TV Nova is expanding the space for news coverage from Ukraine. It has also extended the footage of several of its programmes and included Ukrainian TV broadcasts on the web. TV Nova is expanding the footage of its main news show, Televizni noviny, to one hour as part of its coverage of the war in… Continue reading NOVA EXTENDS TV NEWS FOOTAGE, INCLUDES UKRAINIAN BROADCASTS
OPERATORS AND TV NOVA WANT TO TACKLE “AD SKIPPING” TOGETHER
23. 2. 2022 IPTV operators consider it necessary that the change in the offer relating to skipping ads in the backview is discussed in the light of customer needs and that the discussion takes place across the market. TV Nova agrees with this. IPTV operators consider it necessary to have a cross-market discussion about a possible change in… Continue reading OPERATORS AND TV NOVA WANT TO TACKLE “AD SKIPPING” TOGETHER
TIME SPENT IN FRONT OF THE TV EXCEEDED 4 HOURS LAST YEAR, THE HIGHEST IN 25 YEARS
22. 2. 2022 The surge in TV viewership in the first year of the pandemic continued into 2021. Time spent in front of a TV screen has surpassed the four-hour-a-day mark for the first time.
INTERNET VIDEO VIEWING “SKYROCKETING” IN THE CZECH REPUBLIC
22. 2. 2022 Internet video viewing “skyrocketing” in the czech republic according to the national transmission company CRa. CRa adds that it provides infrastructure for OTT services to customers such as the TV groups Prima and Nova and the Mafra publishing house. It is also developing the possibility of targeted content broadcasting within HbbTV. Commenting on the development,… Continue reading INTERNET VIDEO VIEWING “SKYROCKETING” IN THE CZECH REPUBLIC
TOP MEDIA: NOVA STILL HAS THE HIGHEST REVENUE, SEZNAM.CZ THE HIGHEST PROFIT
21. 2. 2022 TV Nova tops the ranking of media companies operating in the Czech Republic in terms of revenue, Seznam in terms of profit. TV Nova Group was the strongest media company by turnover in the Czech Republic, according to its 2020 results (the latest available at the moment). In the first year of the pandemic, it… Continue reading TOP MEDIA: NOVA STILL HAS THE HIGHEST REVENUE, SEZNAM.CZ THE HIGHEST PROFIT
PRIMA IS PREPARING A REALITY SHOW TALENT AGAIN THIS YEAR, IT HAS OPENED CASTING
18. 2. 2022 TV Prima and Slovakia’s TV Joj have started preparations for the next series of the show Czechia Slovakia’s Got Talent. TV Prima is preparing another series of the talent reality show Czechia Slovakia’s Got Talent for this year. This is one of its regular shows. The TV station has currently opened casting for the tenth… Continue reading PRIMA IS PREPARING A REALITY SHOW TALENT AGAIN THIS YEAR, IT HAS OPENED CASTING
ABOUT A TENTH OF CZECHS WATCH TV SERIES PREVIEWS ON THE WEB
15. 2. 2022 The option to watch TV series previews on online platforms has been used by 9 % of the Czech internet population over 15 years old, according to research by Nielsen Admosphere. The opportunity to watch TV series previews on internet platforms was used by 9 % of the Czech internet population over 15 years old.… Continue reading ABOUT A TENTH OF CZECHS WATCH TV SERIES PREVIEWS ON THE WEB
VOYO HAS ALREADY OVERTAKEN HBO AND IS CATCHING UP WITH NETFLIX. WE ARE INVESTING AND GROWING FASTER THAN EXPECTED, SAYS NOVA’S DIGITAL BRAIN
11. 2. 2022 The fairy tale of Cinderella who turns into a princess may have its reflection in the business world. The grimy beauty could be called Voyo. Nova TV established its video library in 2012 but forgot about it for many years. And now? It is the epicentre of digital transformation of the Czech commercial number one. Last… Continue reading VOYO HAS ALREADY OVERTAKEN HBO AND IS CATCHING UP WITH NETFLIX. WE ARE INVESTING AND GROWING FASTER THAN EXPECTED, SAYS NOVA’S DIGITAL BRAIN
THE 10TH HBBTV SYMPOSIUM AND AWARDS WILL TAKE PLACE IN PRAGUE
11. 2. 2022 The 10th HbbTV Symposium and Awards will take place in Prague, Czech Republic, on November 9 and 10, 2022. This was announced today by the HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes. The… Continue reading THE 10TH HBBTV SYMPOSIUM AND AWARDS WILL TAKE PLACE IN PRAGUE
