DELAYED TV VIEWING INCREASED BY A THIRD IN A YEAR
9. 2. 2022 The dominant source of TV viewing continues to be so-called live viewing, accounting for 84 % of total TV viewing. However, the share of delayed viewing is increasing. The share of delayed TV viewing exceeded 16 % in January this year, increasing by 3.8 percentage points year-on-year. Live (linear) viewing accounts for almost 84 %… Continue reading DELAYED TV VIEWING INCREASED BY A THIRD IN A YEAR
CZECHS AND ADVERTISING 2022: ADVERTISING SATURATION ON SOCIAL MEDIA IS GROWING
4. 2. 2022 Czech users’ sense of oversaturation from the level of advertising on social networks is increasing. This is especially true for Facebook and YouTube, the Czechs and Advertising 2022 study found. The feeling of Czech users being over-saturated with the level of advertising on social networks is increasing. This is especially true for Facebook and YouTube,… Continue reading CZECHS AND ADVERTISING 2022: ADVERTISING SATURATION ON SOCIAL MEDIA IS GROWING
TRUST RESEARCH: WHICH ADVERTISING CHANNELS DO CZECHS TRUST?
3. 2. 2022 In the autumn of 2021, the research company Nielsen conducted a multinational study Trust in Advertising, primarily focused on the trust of the inhabitants of the surveyed countries in various communication channels. Martin Chalupník from Nielsen Admosphere writes about the study. We are at the beginning of the third year of restrictions due to the… Continue reading TRUST RESEARCH: WHICH ADVERTISING CHANNELS DO CZECHS TRUST?
LIDL, KAUFLAND AND ALBERT INVESTED THE MOST IN ADVERTISING IN 2021
2. 2. 2022 Food chains led by Lidl, Kaufland and Albert were the biggest advertisers last year, according to Nielsen Admosphere monitoring. Three foreign food chains were the biggest advertisers in 2021. Food also became the strongest advertising segment in the Czech Republic. They are followed by the banking/insurance and electronics segments in terms of volume of advertising… Continue reading LIDL, KAUFLAND AND ALBERT INVESTED THE MOST IN ADVERTISING IN 2021
GRUNT: VOYO EXCEEDED THOUSANDS OF 350 SUBSCRIBERS
30. 1. 2022 The number of Voyo video subscribers was to exceed 350,000. Another milestone is reaching 500,000 subscribers. The number of Voyo subscribers should have exceeded number of 350,000. This was stated on the social network LinkedIn by Daniel Grunt, the director of new media TV Nova and CME. This is the first officially published number of… Continue reading GRUNT: VOYO EXCEEDED THOUSANDS OF 350 SUBSCRIBERS
NOVA SPORT WILL OPERATE A NEW SPORT STUDIO SINCE THE MIDDLE OF THE YEAR
28. 1. 2022 Nova Group is building a new multifunctional sports studio, that will be used for broadcasting Nova Sport stations. It will be presented for the first time in the middle of 2022. The studio will use the latest technology, including high-resolution digital walls and other display elements. The studio should be dominated by simple and clean… Continue reading NOVA SPORT WILL OPERATE A NEW SPORT STUDIO SINCE THE MIDDLE OF THE YEAR
IN THE SPRING, NOVA WILL INCLUDE THREE NEW PREMIERE SERIES AND THE REALITY SHOW
28. 1. 2022 TV group Nova will include three more premiere series in the spring broadcast, as well as new episodes of the reality show Your Face Has a Known Voice. The Nova television group will also include the new original series Chlap, Šéfka in its spring broadcast and will also present the new parts of the series… Continue reading IN THE SPRING, NOVA WILL INCLUDE THREE NEW PREMIERE SERIES AND THE REALITY SHOW
VIEWERS PAY MORE ATTENTION TO ADS ON TV THAN ON YOUTUBE AND FACEBOOK
27. 1. 2022 An extensive study conducted in German-speaking countries revealed that linear TV and BVOD show much better results in viewers’ aided and unaided ad awareness and in the purchase intention.
NUMBER OF VIEWS AND TIME SPENT WATCHING ONLINE VIDEO INCREASED LAST YEAR
24. 1. 2022 The number of video views on the Czech Internet and the time spent watching online video increased last year. The strongest providers according to these indicators are Seznam and FTV Prima. The number of video views on the Czech Internet and time spent watching online videos increased last year. This is shown by the data… Continue reading NUMBER OF VIEWS AND TIME SPENT WATCHING ONLINE VIDEO INCREASED LAST YEAR
PRIMA COOL DEPLOYED A NEW SERIES OF THE SIMPSONS ON 25 JANUARY
20. 1. 2022 The premiere of the thirty-third season of The Simpsons launched on Prima Cool on Tuesday 25 January at 8.15pm. The premiere thirty-third season of The Simpsons launched on Prima Cool on Tuesday 25 January at 8.15pm. The current 33rd season of The Simpsons premiered on 26 September 2021. New episodes are being shown on US… Continue reading PRIMA COOL DEPLOYED A NEW SERIES OF THE SIMPSONS ON 25 JANUARY
TELEVISION DELIVERED MORE ADVERTISING GRPS IN 2021
20. 1. 2022 TV stations delivered 3% more ad GRPs in the TV market last year than in 2020. Czech TV stations delivered 3% more advertising GRPs in the TV market in 2021 than in 2020. Media Club and Nova Group remain the strongest commercial networks in terms of GRPs delivered, with Czech Television and Atmedia posting the… Continue reading TELEVISION DELIVERED MORE ADVERTISING GRPS IN 2021
PRIMA, ČT AND NIELSEN LAUNCH COMBINED MEASUREMENT OF TV AND ONLINE VIDEO ADVERTISING
17. 1. 2022 Prima Group and Nielsen Admosphere have launched a combined measurement of TV and online video advertising. Aggregate data on Prima TV viewership not only on TV screens but also on other platforms on which Prima delivers content is available in Adwind Kite software. Since the beginning of the year, the Prima media group, in cooperation… Continue reading PRIMA, ČT AND NIELSEN LAUNCH COMBINED MEASUREMENT OF TV AND ONLINE VIDEO ADVERTISING
ADVERTISERS LOOK TO SPEND MORE ON ALL FORMS OF VIDEO, SURVEY FINDS
17. 1. 2022 Advertiser Perceptions said 24% plan to spend more on linear TV As more forms of television emerge, advertisers are looking to buy more video of all types, a new survey by Advertiser Perceptions finds. According to Advertiser Perceptions’ latest Video Advertising Convergence Report, 50% of advertisers said that video was the most valuable media in terms of… Continue reading ADVERTISERS LOOK TO SPEND MORE ON ALL FORMS OF VIDEO, SURVEY FINDS
PRIMA INCREASED SALES THE YEAR BEFORE LAST. PROFIT EXCEEDED CZK 0.5 BILLION
12. 1. 2022 The Prima TV group reported better year-on-year financial performance in the “Covid” year 2020. It increased both its turnover and profit. Prima increased its profit after tax to CZK 510 million two years ago, which is nearly a 50% growth year on year. Sales of products and services grew by nearly 8% to CZK 3.5 billion… Continue reading PRIMA INCREASED SALES THE YEAR BEFORE LAST. PROFIT EXCEEDED CZK 0.5 BILLION
TV NOVA TO LAUNCH A NEW STATION SOON
11. 1. 2022 The family of TV channels of the Nova group will expand to include another programme, which will be focused on sports again. CME’s CEO, Didier Stoessel, confirmed that in an interview for Forbes. Nova Sport 5 is going to be launched “soon”, he said. “Sport will play a bigger and bigger role. What it has… Continue reading TV NOVA TO LAUNCH A NEW STATION SOON
TV SPRING STARTS, PRIMA AND NOVA TO LAUNCH NEW SHOWS
10. 1. 2022 The commercial rivals Nova and Prima start the spring season, each with a new series and a new reality show. In the week from 10 January, the leading commercial nation-wide TV stations start their spring programme schedules. The period between the end of the autumn season and the start of the spring season is shorter… Continue reading TV SPRING STARTS, PRIMA AND NOVA TO LAUNCH NEW SHOWS
MEDIA 2021: VIDEO AND AUDIO ON DEMAND, DIGITALISATION AND PAYWALL
30. 12. 2021 Ongoing efforts to impose a charge on online content, boosting the offering of content on demand or new thematic TV and radio stations. Here is the recapitulation of events in the media market in 2021. Ongoing efforts to impose a charge on online content, boosting the offering of content on demand, new thematic TV and… Continue reading MEDIA 2021: VIDEO AND AUDIO ON DEMAND, DIGITALISATION AND PAYWALL
SURVIVOR WILL START ON TV NOVA ON 11 JANUARY, ON VOYO THE DAY BEFORE
28. 12. 2021 TV Nova will launch the Czech-and-Slovak version of the Survivor reality show on Tuesday, 11 January 2022 at 8 pm. The day before, on 10 January, the first episode will be shown on Voyo. The competition will feature celebrities. TV Nova will launch the Czech-and-Slovak version of Survivor on Tuesday, 11 January 2022 at 8… Continue reading SURVIVOR WILL START ON TV NOVA ON 11 JANUARY, ON VOYO THE DAY BEFORE
