INCREASE IN ONLINE SERVICES CAN IMPACT THE COST OF TV GRP
1. 7. 2021 The growing demand for TV advertising on the one hand and the excepted growth in streaming services on the other hand can have an impact on the development of prices for TV GRP. The growing demand for TV advertising on the one hand and the expected growth in streaming services on the other hand can… Continue reading INCREASE IN ONLINE SERVICES CAN IMPACT THE COST OF TV GRP
NOVA TO MAKE A GREAT CHANGE IN ITS NEWS SERVICE
28. 6. 2021 In early May, TV Nova presented a new studio for its online news, now it is planning changes in its main TV news programme. TV Nova’s main news programme, Televizní noviny, underwent a change in content in the last six years. Now, additional big changes are prepared, focusing namely on the news “design” this time.… Continue reading NOVA TO MAKE A GREAT CHANGE IN ITS NEWS SERVICE
PRIMA TV CELEBRATES ITS 28TH BIRTHDAY. ITS RATINGS HAVE BEEN UP SINCE THE BEGINNING OF THE YEAR
22. 6. 2021 Prima TV has its 28th birthday on Sunday, 20 June. The first Czech commercial TV is doing well this year, which is evidenced by the growing audience share of Prima’s main channel. This year, Prima’s original TV series, namely three of them: Slunečná, Polda IV and Einstein – Případy nesnesitelného génia, have won the greatest… Continue reading PRIMA TV CELEBRATES ITS 28TH BIRTHDAY. ITS RATINGS HAVE BEEN UP SINCE THE BEGINNING OF THE YEAR
PAID TV WILL GROW IN THE CZECH REPUBLIC, VIDEO AND TV WILL BLEND
21. 6. 2021 An increasing share of video on demand and online video and TV blending may be expected as one of the directions of TV broadcasting development. Payments for TV content viewing will increase in the Czech Republic, and TV and video content will blend at the same time. While TV operators gradually enter the field of… Continue reading PAID TV WILL GROW IN THE CZECH REPUBLIC, VIDEO AND TV WILL BLEND
ÓČKO CONVERTS HBBTV VIDEO ADS INTO GRP
17. 6. 2021 Óčko and Hybrid convert video advertising delivered on the HbbTV platform into the GRP equivalent. The TV group Óčko and the tech company Hybrid use data from the official audience measurement of the non-linear digital video content (PEM-D) to calculate advertising GRPs. They measure the delivery of non-linear video ads using the HbbTV platform (the red button). It is a solution connecting linear and… Continue reading ÓČKO CONVERTS HBBTV VIDEO ADS INTO GRP
GRPS INCREASED IN MAY, THE DEMAND FOR TV ADVERTISING IS GROWING
14. 6. 2021 The volume of TV ads expressed as the number of delivered advertising GRPs on Czech TV screens increased in May this year. The volume of TV ads expressed as the number of delivered advertising GRPs on Czech TV screens increased this May. Compared to last May, it has grown by a quarter in aggregate year-on-year (+25%).… Continue reading GRPS INCREASED IN MAY, THE DEMAND FOR TV ADVERTISING IS GROWING
PROFITABLE EVEN IN A PANDEMIC. NOVA BOASTS RESULTS AND PREPARES NEWS
9. 6. 2021 The Nova TV group experienced a turbulent year. In the autumn, it was acquired by PPF, and similar to other media houses, it had to face pandemic shocks in the advertising market. Despite a slight decrease in sales, Nova managed to be profitable and even increase its profits. “Despite the challenging period, we managed to close the… Continue reading PROFITABLE EVEN IN A PANDEMIC. NOVA BOASTS RESULTS AND PREPARES NEWS
YOUR HAIRDRESSER OR CAR MECHANIC CAN ADVERTISE ON TV IN 2021
7. 6. 2021 Who does not want to advertise on TV? Today, anyone can do so. Including your hairdresser or a local car repair shop. The costs are minimal and in addition, the ad can be launched or switched off depending on the development of the current pandemic situation and easing of restrictions. How is it possible? TV… Continue reading YOUR HAIRDRESSER OR CAR MECHANIC CAN ADVERTISE ON TV IN 2021
STEPPING ON THE GAS. NOVA’S CEOS COMMENTING ON REDESIGNED NEWS AND KELLNER
4. 6. 2021 How is the Czech economy doing? How are the most important firms in the country doing? And how do the bosses – the leaders of the firms – see the presence and future of the Czech Republic? Answers to these questions are searched in a series of interviews and articles to be found bellow: We addressed… Continue reading STEPPING ON THE GAS. NOVA’S CEOS COMMENTING ON REDESIGNED NEWS AND KELLNER
PETR HATLAPATKA: GRP MARKET WILL CHANGE, WE HAVE TO REACT
24. 5. 2021 TV viewers’ behaviour is changing and the advertising market has to do so as well, points out Petr Hatlapatka from Media Club. The pressure on TV inventory and the outlook of TV GRP development in the following years require broadcast operators to search for ad placement options, says Petr Hatlapatka, Head of Online Sales in… Continue reading PETR HATLAPATKA: GRP MARKET WILL CHANGE, WE HAVE TO REACT
COMMUNICATION SUMMIT: POSITIVE EMOTIONS IN ADVERTISING WORK
19. 5. 2021 Emotions in advertising were discussed at this year’s Communication Summit conference. Emotions and creativity form the basic premise for ads to make their presence felt in a crowded environment. Stronger emotions are successfully evoked in advertising, according to extensive global research by Kantar, which the agency has documented in the growing spontaneous emotional response over the… Continue reading COMMUNICATION SUMMIT: POSITIVE EMOTIONS IN ADVERTISING WORK
I HAVE NEVER EXPERIENCED A SILLY SEASON, SAYS PAVEL ŠTRUNC, EDITOR-IN-CHIEF OF CNN PRIMA NEWS
3. 5. 2021 It has been a year since the new CNN Prima News brand was presented in the Czech TV market. “We must always be prepared for everything,” says Pavel Štrunc, Editor-in-Chief of CNN Prima News. The recent days have brought the Vrbětice case to the public sphere. The case is likely to resonate across (not only… Continue reading I HAVE NEVER EXPERIENCED A SILLY SEASON, SAYS PAVEL ŠTRUNC, EDITOR-IN-CHIEF OF CNN PRIMA NEWS
PRIMA’S CEO MAREK SINGER: WE ARE NOT JUST TELLING YOU WHAT YOU WANT TO HEAR
2. 5. 2021 We have done anything to spice up the launch of CNN Prima NEWS with adrenaline, says Marek Singer, the Prima group’s CEO, in an interview, remembering the launch of the news channel that celebrates its first birthday on 3 May. “We established the brand as a multiplatform. Thanks to TV and online channels our reach is… Continue reading PRIMA’S CEO MAREK SINGER: WE ARE NOT JUST TELLING YOU WHAT YOU WANT TO HEAR
CNN PRIMA NEWS REACHES OVER 7.7 MILLION PEOPLE PER MONTH
28. 4. 2021 A year has passed since the start of CNN Prima NEWS on 3 May 2020. This year, the news multiplatform is growing in all key indicators: number of real users of the new website, TV ratings and the total reach. In March, the CNN Prima NEWS multiplatform reached a record number of 7,730,000 people. Thanks to the youngest… Continue reading CNN PRIMA NEWS REACHES OVER 7.7 MILLION PEOPLE PER MONTH
CME INVESTING IN DIGITAL DEVELOPMENT WITH VOYO IN THE FOCUS
13. 4. 2021 The Voyo video portal should become the centre of a new strategy of CME. The owner of the TV Nova group invests in the development of digital media. Central European Media Enterprises (CME), the owner of TV Nova group, wants to develop its business model towards digital media and paid services in the following years. It… Continue reading CME INVESTING IN DIGITAL DEVELOPMENT WITH VOYO IN THE FOCUS
CME’S CEO: VOYO WILL HAVE MORE AND MORE EXCLUSIVE CONTENT. ITS PRODUCTION HAS STARTED
13. 4. 2021 The Nova group plans to make significant investments in the production of new content for its Voyo platform. There should be from 15 to 20 new formats produced every year. Voyo should become a dominant player on the local market that wants to compete using its exclusive original and acquired content. Its ambition is that… Continue reading CME’S CEO: VOYO WILL HAVE MORE AND MORE EXCLUSIVE CONTENT. ITS PRODUCTION HAS STARTED
TV RATING WAS GROWING IN ALL CENTRAL EUROPEAN COUNTRIES LAST YEAR
25. 2. 2021 Hungarians spend most of their time before the TV screen out of all viewers in Central Europe, the highest increase in the rating was seen in the Czech Republic and Slovakia. Last year, TV rating achieved record values not only in the Czech Republic but also in the Central European region. The primary reason was… Continue reading TV RATING WAS GROWING IN ALL CENTRAL EUROPEAN COUNTRIES LAST YEAR
SERIES ON TV: INVESTMENTS IN TV ADVERTISING AND IMPORTANCE OF TV IN BRAND BUILDING
15. 2. 2021 In the third and last issue of the series on TV market development, we will focus on how companies including e-commerce businesses use TV advertising for long-term brand building. In the following years, TV will face a number of issues – its VOD services and the introduction of addressable advertising. Over the last decade, the media… Continue reading SERIES ON TV: INVESTMENTS IN TV ADVERTISING AND IMPORTANCE OF TV IN BRAND BUILDING
